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- February 2005 (Revised June 2007)
- Case
Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer
By: V. Kasturi Rangan and Rohithari Rajan
With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of...
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Keywords:
Economy;
Market Entry and Exit;
Business Subsidiaries;
Revenue;
Profit;
Market Participation;
Programs;
Rural Scope;
Poverty;
Multinational Firms and Management;
Consumer Products Industry;
Beauty and Cosmetics Industry;
India
Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June 2007.)
- November 2001
- Case
Tobacco and the Future of Rural Kentucky
By: Ray A. Goldberg and James M Beagle
Governor Patton decides how to use settlement funds to develop a long-term plan for Kentucky's tobacco producers and rural communities.
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Keywords:
Financial Instruments;
Social Issues;
Laws and Statutes;
Rural Scope;
Policy;
Business and Community Relations;
Government and Politics;
Kentucky
Goldberg, Ray A., and James M Beagle. "Tobacco and the Future of Rural Kentucky." Harvard Business School Case 902-412, November 2001.
- January 1997
- Case
World Bank (A1): Rural Development (Revisited)
By: George C. Lodge
Begins with a brief description of the World Bank and its commitment to rural development. Discusses the bank's Northeast rural development program in Brazil, outlining its failure, success, and structural design. The questions raised by the project are left for the...
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Keywords:
International Finance;
Development Economics;
Rural Scope;
Policy;
Problems and Challenges;
Government Legislation
Lodge, George C. "World Bank (A1): Rural Development (Revisited)." Harvard Business School Case 797-090, January 1997.
- April 1981
- Case
Mexican Rural Development: SAM and PIDER
By: James E. Austin
Austin, James E. "Mexican Rural Development: SAM and PIDER." Harvard Business School Case 581-139, April 1981.
- 1976
- Other Unpublished Work
Barriers to Equal Opportunity in Rural Housing Markets
By: Dutch Leonard