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- January 2019
- Supplement
The De Beers Group: Launching GemFair for Artisanal Diamonds
By: Benjamin C. Esty and Daniel Fisher
In April 2018, the De Beers Group launched a pilot project called GemFair to create a new supply of ethically and environmentally sourced diamonds from artisanal and small-scale mines (ASM) in Sierra Leone. Whether this project would yield a meaningful supply of rough...
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Keywords:
Diamonds;
New Business;
Strategy Development;
Strategy Execution;
Scope;
ESG;
Supply;
Corporate Strategy;
Business Strategy;
Value Creation;
Corporate Social Responsibility and Impact;
Mining Industry;
Consumer Products Industry;
Sierra Leone;
United Kingdom
Esty, Benjamin C., and Daniel Fisher. "The De Beers Group: Launching GemFair for Artisanal Diamonds." Harvard Business School Supplement 719-437, January 2019.
- February 2014
- Case
Diageo: Innovating for Africa
By: David E. Bell, Damien P. McLoughlin and Mary L. Shelman
Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand, Guinness, first exported to Sierra Leone in 1827. By 2013, 13% of Diageo's global revenues were from Africa, up from 9% in 2007. Diageo Africa President Nick...
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Keywords:
Africa;
Emerging Market;
Innovation;
Agribusiness;
Beverage Industry;
Emerging Markets;
Innovation Strategy;
Marketing;
Food and Beverage Industry;
Africa
Bell, David E., Damien P. McLoughlin, and Mary L. Shelman. "Diageo: Innovating for Africa." Harvard Business School Case 514-054, February 2014.