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- February 2024
- Case
Adventures Inc: 21st Century Brand Building
By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations....
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- January 2024
- Supplement
Frank Cornelissen: The Great Sulfite Debate (B)
By: Tiona Zuzul and Susan Pinckney
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine...
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Keywords:
Budgets and Budgeting;
Business Earnings;
Agribusiness;
Plant-Based Agribusiness;
Business Startups;
Family Business;
For-Profit Firms;
Small Business;
Change Management;
Transition;
Communication;
Decision Making;
Cost vs Benefits;
Decisions;
Entrepreneurship;
Environmental Sustainability;
Values and Beliefs;
Financial Management;
Financial Strategy;
Profit;
Revenue;
Spending;
Globalization;
Global Strategy;
Goods and Commodities;
Innovation Strategy;
Crisis Management;
Goals and Objectives;
Growth Management;
Success;
Strategic Planning;
Problems and Challenges;
Risk and Uncertainty;
Cognition and Thinking;
Reputation;
Strategy;
Adoption;
Expansion;
Food and Beverage Industry;
Europe;
Italy
Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (B)." Harvard Business School Supplement 724-398, January 2024.
- January 2024
- Case
Mariam Braimah: Designing a Career in Tech
By: Lakshmi Ramarajan, Hannah Riley Bowles and Michael Norris
In 2022, Mariam Braimah, a digital designer working at Netflix, is considering the next move in her career. She has spent several years at Netflix, and in her spare time, using her savings, has founded a design-focused fellowship program and a consumer insights company...
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- January 2024 (Revised March 2024)
- Case
Uncle Nearest: Creating a Legacy
By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone
Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the...
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Keywords:
Advertising;
Business Startups;
Customer Focus and Relationships;
Decisions;
Forecasting and Prediction;
Age;
Ethnicity;
Gender;
Corporate Entrepreneurship;
Entrepreneurship;
Working Capital;
Innovation Leadership;
Innovation Strategy;
Intellectual Property;
Trademarks;
Leadership Style;
Growth and Development;
Growth and Development Strategy;
Marketing;
Product Marketing;
Product Launch;
Marketing Strategy;
Mission and Purpose;
Organizational Culture;
Private Ownership;
Performance Effectiveness;
Strategic Planning;
Problems and Challenges;
Prejudice and Bias;
Social Issues;
Strategy;
Competition;
Competitive Strategy;
Expansion;
Food and Beverage Industry;
Tourism Industry;
United States;
Tennessee;
France
Gibson, Hise, Archie L. Jones, Nicole Gilmore, and Ai-Ling Jamila Malone. "Uncle Nearest: Creating a Legacy." Harvard Business School Case 824-047, January 2024. (Revised March 2024.)
- November 2023 (Revised February 2024)
- Case
'Care in Every Drop': Ayala Corporation and Manila Water (A)
By: Debora L. Spar, Paul Healy, Tricia Peralta and Julia M. Comeau
Since 1834, eight generations of the Ayala
family have used their conglomerate to fund nation-building projects in the Philippines, including investments in tramcars, telecommunications, hospitals, and schools. In 1997, Ayala’s subsidiary, Manila Water, took control...
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Keywords:
Family Business;
Economic Growth;
Social Entrepreneurship;
Climate Change;
Natural Resources;
Crisis Management;
Failure;
Privatization;
Social Issues;
Urban Development;
Adaptation;
Utilities Industry;
Asia;
Philippines
Spar, Debora L., Paul Healy, Tricia Peralta, and Julia M. Comeau. "'Care in Every Drop': Ayala Corporation and Manila Water (A)." Harvard Business School Case 324-038, November 2023. (Revised February 2024.)
- November 2023
- Supplement
'Care in Every Drop': Ayala Corporation and Manila Water (B)
By: Debora L. Spar, Paul Healy, Tricia Peralta and Julia Comeau
Since 1834, eight generations of the Ayala family have used their conglomerate to fund nation-building projects in the Philippines, including investments in tramcars, telecommunications, hospitals, and schools. In 1997, Ayala’s subsidiary, Manila Water, took control of...
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Keywords:
Family Business;
Economic Growth;
Social Entrepreneurship;
Climate Change;
Natural Resources;
Crisis Management;
Failure;
Privatization;
Social Issues;
Urban Development;
Adaptation;
Infrastructure;
Utilities Industry;
Philippines
Spar, Debora L., Paul Healy, Tricia Peralta, and Julia Comeau. "'Care in Every Drop': Ayala Corporation and Manila Water (B)." Harvard Business School Supplement 324-039, November 2023.
- October 2023 (Revised November 2023)
- Case
Rheaply: Circularity For Every Business
By: Rembrand Koning and Alicia Dadlani
In March 2023, Garry Cooper, cofounder and CEO of Chicago-based Rheaply, needed to demonstrate that Rheaply’s expanded vision could translate into building cash flows and metrics needed to raise a Series B and turn the business into a model for financial and...
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Keywords:
Business Startups;
Social Entrepreneurship;
Technological Innovation;
Environmental Sustainability;
Entrepreneurial Finance;
Technology Industry;
Green Technology Industry;
United States;
Illinois;
Chicago
Koning, Rembrand, and Alicia Dadlani. "Rheaply: Circularity For Every Business." Harvard Business School Case 724-351, October 2023. (Revised November 2023.)
- October 2023
- Supplement
Rheaply: Circularity For Every Business Supplement 1
By: Rembrand Koning and Alicia Dadlani
Pitch deck explaining the early vision of the company that was presented by the CEO to potential investors.
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- October 2023
- Supplement
Rheaply: Circularity For Every Business Supplement 2
By: Rembrand Koning and Alicia Dadlani
Pitch deck explaining the later vision of the company that was presented by the CEO to potential investors.
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- October 2023
- Case
Kevin O'Leary: Building a Brand in Shark-infested Waters
By: Reza Satchu and Patrick Sanguineti
For more than fifteen years, successful Canadian entrepreneur and investor Kevin O’Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons’ Den in 2006 and his meteoric rise to stardom through the...
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Keywords:
Personal Brand;
Crisis;
Brands and Branding;
Entrepreneurship;
Crisis Management;
Social Media;
Public Opinion;
Power and Influence;
Financial Services Industry
Satchu, Reza, and Patrick Sanguineti. "Kevin O'Leary: Building a Brand in Shark-infested Waters." Harvard Business School Case 824-095, October 2023.
- September 2023
- Case
The Meteoric Rise of Skims
Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who...
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Keywords:
Brand;
Branding;
Direct-to-consumer;
DTC;
Influencers;
Influencer Marketing;
Fashion;
Growth;
Direct Marketing;
Influence;
Reputation;
Social Inference;
Consumer Goods;
Consumer Products;
Female Entrepreneur;
Female Protagonist;
Entrepreneurship And Strategy;
Brand & Product Management;
Competitive Advantage;
Online Followers;
Retail;
Retail Formats;
Retailing;
Online Retail;
Celebrities;
Celebrity;
Celebrity Endorsement;
Go To Market Strategy;
Apparel;
Startup Marketing;
Startups;
Brands and Branding;
Growth and Development Strategy;
Growth Management;
Distribution Channels;
Digital Marketing;
Advertising;
Power and Influence;
Fashion Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
- August 2023
- Teaching Note
Newlab: Scaling an Innovation Engine
By: Tarun Khanna and Felicia Belostecinic
Teaching Note for HBS Case No. 723-364.
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- June 2023 (Revised July 2023)
- Case
Social Media Background Screening at Fama Technologies
By: Joseph Pacelli, Jillian Grennan and Alexis Lefort
Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running...
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Keywords:
Human Resources;
Recruitment;
Retention;
Selection and Staffing;
Organizational Culture;
Talent and Talent Management;
AI and Machine Learning;
Social Media;
Venture Capital;
Entrepreneurship;
United States
Pacelli, Joseph, Jillian Grennan, and Alexis Lefort. "Social Media Background Screening at Fama Technologies." Harvard Business School Case 123-010, June 2023. (Revised July 2023.)
- 2023
- Working Paper
Location-Specificity and Geographic Competition for Remote Workers
By: Thomaz Teodorovicz, Prithwiraj Choudhury and Evan Starr
The precipitous growth of remote work has given rise to a new phenomenon: geographic competition between localities for the physical presence of remote workers. Remote workers with high general human capital may create value for their new destinations and reverse net...
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Keywords:
Remote Work;
Human Capital;
Geographic Location;
Civil Society or Community;
Motivation and Incentives
Teodorovicz, Thomaz, Prithwiraj Choudhury, and Evan Starr. "Location-Specificity and Geographic Competition for Remote Workers." Harvard Business School Working Paper, No. 23-071, May 2023.
- May–June 2023
- Article
Should Your Start-up Be For-profit or Nonprofit?: A Guide for Social Entrepreneurs
By: Cait Brumme and Brian Trelstad
Years ago the line between nonprofit and for-profit enterprises was clear, but that has changed. Nonprofits now offer products that compete with those of the best for-profits, and for-profits can deliver as much social value as charities. Despite the blurred...
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Keywords:
Business Startups;
Social Entrepreneurship;
Mission and Purpose;
Nonprofit Organizations;
For-Profit Firms;
Decision Choices and Conditions
Brumme, Cait, and Brian Trelstad. "Should Your Start-up Be For-profit or Nonprofit? A Guide for Social Entrepreneurs." Harvard Business Review 101, no. 3 (May–June 2023): 136–145.
- May 2023
- Supplement
Alicia Keys and Swizz Beats Video Supplement Playlist
By: Boris Groysberg
Keywords:
Entertainment;
Music Entertainment;
Personal Development and Career;
Entrepreneurship;
Goals and Objectives;
Power and Influence;
Music Industry;
Entertainment and Recreation Industry;
Fine Arts Industry
Groysberg, Boris. "Alicia Keys and Swizz Beats Video Supplement Playlist." Harvard Business School Multimedia/Video Supplement 422-701, May 2023.
- March 2023
- Case
MrBeast: Building a YouTube Empire
By: Anita Elberse and Oliver Band
Wednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever—a total of 112 million. The meteoric rise of the 24-year-old...
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Keywords:
Philanthropy and Charitable Giving;
Power and Influence;
Internet and the Web;
Entrepreneurship;
Growth and Development Strategy;
Motion Pictures and Video Industry;
Entertainment and Recreation Industry
Elberse, Anita, and Oliver Band. "MrBeast: Building a YouTube Empire." Harvard Business School Case 523-103, March 2023.
- March 2023
- Case
Interior Collab
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
After venture capital-funded online interior design agency Homepolish collapsed, its former freelance designers met to discuss next steps. The bitter experience led some of them to create a workers’ collaborative called Interior Collab. The founding members needed to...
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- March 2023 (Revised June 2023)
- Case
Pratham 2.0: Sustaining Innovation
By: Brian Trelstad, Samantha Webster and Malini Sen
Pratham is a Mumbai-based nonprofit, which focuses on high-quality, low-cost, and replicable interventions to address gaps in India’s education system. From inception, it has pioneered innovation, from early childhood learning centers to adaptive literacy programs, to...
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- March 2023 (Revised May 2023)
- Technical Note
Technical Note: The Traits of Entrepreneurs
By: Jo Tango and Alys Ferragamo
Why do some entrepreneurs succeed and others do not? Are there personality traits that lead someone to become an entrepreneur? Although many questions still remain, there has been significant research on the “entrepreneurial personality.” This note provides an...
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Keywords:
Entrepreneur;
Innovation;
Personality;
Personality Traits;
Risk Preference;
Big Five;
Locus Of Control;
Success;
Entrepreneurship;
Personal Characteristics
Tango, Jo, and Alys Ferragamo. "Technical Note: The Traits of Entrepreneurs." Harvard Business School Technical Note 823-099, March 2023. (Revised May 2023.)