Show Results For
-
All HBS Web
(1,552)
- Faculty Publications (445)
Show Results For
-
All HBS Web
(1,552)
- Faculty Publications (445)
- February 1991
- Case
Burlington Northern: The ARES Decision (A)
- February 1991
- Case
Burlington Northern: The ARES Decision (B)
- November 1990 (Revised September 1991)
- Case
The Transformation of IBM
- January 1989 (Revised March 1995)
- Teaching Note
Technology Transfer at a Defense Contractor & (Abridged), Teaching Note
- September 1988 (Revised May 1990)
- Teaching Note
Smartwave (B): Implementing an Expert System at Digital Equipment Corp., Teaching Note
- September 1988
- Case
Frontier Airlines, Inc. (A) (Condensed)
- June 1986 (Revised July 1990)
- Case
OTISLINE (A)
- December 1984
- Teaching Note
New Technology and Job Design in a Phone Company (A) and (B), Teaching Note
- Forthcoming
- Article
Acceptance of Automated Vehicles Is Lower for Self than Others
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Overview
- Research Summary
Overview
Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details
- Research Summary
Overview
- Research Summary
Overview
- Research Summary
Overview
- Forthcoming
- Article
Proximate (Co-)Working: Knowledge Spillovers and Social Interactions
- Research Summary
Reinvention and “Frame Flexibility”
Adopting a radical innovation creates pressure for leaders to reframe their mental models while they also sustain their organization's existing capabilities and product category variants. Yet at key junctures in a product class and during technological change, a... View Details