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- 2015
- Book
Strong Brands, Strong Relationships
By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of...
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Keywords:
Brand Building;
Brand Management;
CRM;
Marketing;
Brands and Branding;
Marketing Communications;
Advertising;
Customer Relationship Management;
Customer Focus and Relationships;
Advertising Industry;
Apparel and Accessories Industry;
Consumer Products Industry
Fournier, Susan, Michael Breazeale and Jill Avery, eds. Strong Brands, Strong Relationships. Abingdon, UK: Routledge, 2015.
- 2012
- Book
The Future of Boards: Meeting the Governance Challenges of the Twenty-First Century
By: Jay W. Lorsch
This book is a collection of chapters written by Harvard Business School faculty and alums who have experience with corporate boards. It will provide a uniquely HBS perspective on the future of boards.
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Keywords:
Corporate Governance;
Boards Of Directors;
Compensation;
Succession;
Governing and Advisory Boards;
Books;
Perspective;
Governance
Lorsch, Jay W., ed. The Future of Boards: Meeting the Governance Challenges of the Twenty-First Century. Boston, MA: Harvard Business Review Press, 2012.
- Research Summary
Creativity and Innovation
Starting in 2016, I undertook several new projects on creativity and innovation. The first, a revision of my 1988 componential theory of creativity and innovation, was coauthored with Michael Pratt (Boston College) and published in Research in Organizational... View Details