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- Faculty Publications (41)
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- All HBS Web (98)
- Faculty Publications (41)
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Entrepreneurial Management - Faculty & Research
Case 824-084, April 2024. Loyalty Programs May Limit Competition, and They Could Be Pushing Prices up for EveryoneBy: Alexandru Nichifor and Scott Duke Kominers April 8, 2024 | Article | The Conversation Keywords: Customer Focus and Relationships; Competitive Strategy;...
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- Web
Employment Data Trends
Health-Related Services 4% 3% 2% 3% 3% Investment Banking 3% 3% 4% 3% 3% Investment Management / Hedge Fund 4% 7% 8% 8% 6% Manufacturing 7% 4% 4% 5% 6% Aero / Auto / Transport Equipment 2% 1% 1% 1% 2% Cleantech <1% 0% <1% <1% <1% Energy /...
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- 21 Mar 2019
- HBS Case
The Ferrari Way
Ferrari N.V. is one of the rare brands that unequivocally achieves it—making its iconic horse logo synonymous with luxury and excitement. Thomke, the William Barclay Harding Professor of Business Administration, thinks of a student he...
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- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,...
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- Web
Human Behavior & Decision-Making - Faculty & Research
Makes a Successful Celebrity Brand?By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins May–June 2024 | Article | Harvard Business Review Celebrities have shifted from endorsing established brands to being influencers...
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- Web
Finance - Faculty & Research
Financial Studies Pay-as-you-go contracts reduce minimum purchase requirements which may increase market participation. We randomize the introduction and price(s) of a novel pay-as-you-go contract to the California auto insurance market...
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- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
to the judges—five teams in each of the two class sessions that Brown taught this spring. Ideas included ways to revive existing luxury brands (marketing diamonds Shreve, Crump & Low to a younger audience, for example) as well as ways...
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- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
motorcycles that are substantially less cost.” Peter Barnet, similarly concerned about too much time spent on tariff reduction, suggested that the Company “create a flanking brand that is not the full Harley Davidson Hog and is ‘designed...
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- Web
Past Issues - Alumni
gender gap Complete Table of Contents June 2020 Post-Office Associate Professor Prithwiraj Choudhury and Stack Overflow CEO Prashanth Chandrasekar on the long-term lessons of the global remote-work moment Meal Plan Inspire Brands Chief...
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- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
lucrative but often confusing dynamics of the luxury market. Harvard Business School researchers have studied the trends to answer a number of questions. Does a prestige brand like Longchamp dilute its aura by selling an affordable...
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- 01 Nov 2011
- First Look
First Look: Nov. 1
he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise, Dongfeng had entered into numerous joint ventures to produce automobiles under foreign brands, but its foray into selling vehicles under its own View Details
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Sean Silverthorne
- 22 Feb 2010
- Op-Ed
Tragedy at Toyota: How Not to Lead in Crisis
Toyota's ever-widening problems are a tragic case study in how not to lead in crisis. Under the media spotlight, Toyota CEO Akio Toyoda, grandson of the founder, went into hiding and sent American CEO Jim Lentz to make apologies. (Editor's note: Toyoda has agreed to...
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- Web
Winners & Runners-up - New Venture Competition
(yhalwani@mba2020.hbs.edu) Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion experience at the lowest prices in the Middle East. OnRamp Ross Lerner, MBA 2020...
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- Profile
Laura Sandoval
janitor in an auto shop. It took him seven years to get his residency.” Laura seized every educational opportunity she had. At the University of Florida, she considered a career in law, but later developed an interest in marketing. With...
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- 18 May 2011
- News
Man with a Plan
ad campaign has been a game-changer for the Abbeville, Alabama–based wood company. Rane was a practicing attorney in Birmingham in 1970 when he acquired Great Southern following the deaths of its founders, his wife’s parents, in an auto...
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- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
fundamental building blocks of the company's strategy. “The idea is to help businesses cross borders profitably by seeing the world as it really is.” Note that Toyota's starting point is not a grand, longer-term vision of some distant globality when View Details
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by Martha Lagace
- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
Equally, it is evident that major reputational crises can inflict major damage on corporations in developed markets. One only has to think of the ongoing damage to the German auto manufacturer VW caused by the emissions scandal. However,...
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by Sean Silverthorne
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention and...
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by Sean Silverthorne
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
investment banking--give their points of view. Joseph Bower, Baker Foundation Professor The GM IPO represents the beginning of the end of a remarkable piece of intervention by the Obama administration. The government's involvement in the US View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
turnaround—form the basis for a terrific debate on the importance of brand and location, according to Jeffrey Fear, an associate professor, and Carin-Isabel Knoop, executive director of the HBS Global Research Group. The two resulting...
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