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All HBS Web
(257)
- News (62)
- Research (131)
- Multimedia (4)
- Faculty Publications (103)
- Web
Flatiron School: Reflections from Summer 2020 - Recruiting
project was the capstone project, and I worked with Birchbox (an HBS founded company!) on analyzing their customer churn. Jay Kim (MBA 2020): I was paired with a beverage start-up based in Miami and helped the company make the pivot from View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
feedback reports, personalized worksheets and teaching support material. Its founders, however, view their B2B strategy as a seeding strategy to eventually form a B2C education marketplace where they can collaborate with other education...
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Sean Silverthorne
- 12 Apr 2004
- Research & Ideas
Operations and the Competitive Edge
telecommunications technologies, particularly the Internet, which enabled entirely new ways to communicate with customers and suppliers, as well as internally. This was the era when everybody was developing new initiatives in B2C (business-to-consumer) communications...
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by Martha Lagace
- 30 Aug 2016
- First Look
August 30, 2016
viable business out of their groundbreaking technology. The case raises issues in entrepreneurship and B2B marketing such as analyzing economic value to the customer, designing optimal price metrics, aligning pricing with marketing...
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Carmen Nobel
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
contemplating expanding or migrating their model from B2C to B2B in order to achieve scale and profitability faster. The case is an opportunity to discuss the theoretical underpinning of creating impact in public markets, to explore how...
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Sean Silverthorne
- Web
Courses by Title - Course Catalog
Q3Q4 3.0 Avoiding Startup Failure Entrepreneurial Management DJ DiDonna,Lindsay Hyde Spring2025 Q3Q4 3.0 ^ back to top B Area Faculty Name Term Quarter Credits B2B Sales and Distribution Marketing Rajiv Lal,Lou Shipley Spring2025 Q3 1.5...
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- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
business. In addition to the valuation and financing issues, the leadership team must decide whether shifting from the firm's current B2B business model (manufacturing and processing dairy products) to a more B2C business model (a...
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Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar Publishing Company, forthcoming...
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- 01 Dec 2019
- News
Alumni and Faculty Books for December 2019
eye-opening book, Stefan H. Thomke guides us through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and...
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- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
for the launch by an unknown start-up, considering the wisdom of taking a B2C rather than B2B approach with a novel technology, and using analogous products to forecast demand and sales for a new technology. Purchase this case:...
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Martha Lagace
- 01 Jun 2018
- News
Up by the Roots
big firms’ appetite for technology, but also of their aversion at the time to acquiring it through potentially risky partnerships with innovative upstarts. And in part it was because B2B fintech, which is where much of the action in New...
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- Web
Annual Report 2019 - Annual Report 2019
Technologies, Inc. (shown) B2B labor marketplace for the construction industry. Satchu-Burgstone Runner-Up Award: Nom Pot Clean-label frozen meals ready for one-pot cooking. STUDENT SOCIAL ENTERPRISE TRACK WINNERS Peter M. Sacerdote Grand...
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- Web
Courses by Faculty Unit - Course Catalog
3.0 Unpacking the US-China Rivalry Andy Zelleke Fall2024 Q1 1.5 Marketing Course Title Faculty Name Term Quarter Credits B2B Sales and Distribution Rajiv Lal Lou Shipley Spring2025 Q3 1.5 The Business of Entertainment, Media, and Sports...
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- Web
Courses by Faculty Unit - Course Catalog
3.0 Unpacking the US-China Rivalry Andy Zelleke Fall2024 Q1 1.5 Marketing Course Title Faculty Name Term Quarter Credits B2B Sales and Distribution Rajiv Lal Lou Shipley Spring2025 Q3 1.5 The Business of Entertainment, Media, and Sports...
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- 02 Sep 2018
- News
Havana Rising
to move to Havana. The decision came in January 2017, when Gordon was working in a sales position at Castlight, a Bay Area B2B health care technology company. The couple had met while Gordon was working for the Clinton Foundation in...
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Dan Morrell; photographed by Eve North
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
project received funding totaling over $1.2 million and were able to re-hire all 900 of their employees. JUNE 1 Arnel F. Almira, who is currently enrolled in OPM 54, is CEO of Alfa All Food Asia, a B2B distributor of imported fresh frozen...
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- Web
Print View - Course Catalog
3.0 Avoiding Startup Failure Entrepreneurial Management DJ DiDonna,Lindsay Hyde Spring2025 Q3Q4 3.0 ^ back to top B Area Faculty Name Term Quarter Credits B2B Sales and Distribution Marketing Rajiv Lal,Lou Shipley Spring2025 Q3 1.5...
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