Filter Results
:
(68)
Show Results For
- All HBS Web (68)
- Faculty Publications (41)
Show Results For
- All HBS Web (68)
- Faculty Publications (41)
- 30 Aug 2016
- First Look
August 30, 2016
viable business out of their groundbreaking technology. The case raises issues in entrepreneurship and B2B marketing such as analyzing economic value to the customer, designing optimal price metrics, aligning pricing with marketing...
View Details
Keywords:
Carmen Nobel
- 01 Mar 2023
- News
Step Change
solidarity. They were in our camp.” When the funding approval finally came through, Enan says the staffers were “ecstatic, over the moon. It was a joint achievement, not us vs. them. I learned the importance of getting buy-in from people...
View Details
- 12 Apr 2023
- News
Step Change
over the moon. It was a joint achievement, not us vs. them. I learned the importance of getting buy-in from people and that it's not a matter of who gets credit. Jim Harmon always told me, ‘Success has many mothers.' " Working in the...
View Details
Keywords:
Julia Hanna;
entrepreneurship;
women;
venture capital;
Egypt;
developing economies;
Finance
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
Co managed to serve clients profitably, transferring most of the additional costs and getting a bump for improved service-level agreements and number of orders managed similar to the one they usually get during peak times like Black Friday. Once the lockdown was...
View Details
- 01 Feb 2001
- News
In Dot-Calm Era, Conference Examines Options for Entrepreneurs
Is the bloom off the entrepreneurial rose? Do B2B and B2C mean "Back to Banking" and "Back to Consulting," as the current joke would have it? Where are the opportunities for those who still believe starting...
View Details
Keywords:
Information
- 01 Dec 2020
- News
Invest in the New Abnormal
need to adjust to the new reality that customers prefer not to come into their stores. B2C firms must enhance their delivery and pickup options and provide incentives [such as rewards points for using a mobile app] to customers to...
View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
comparisons based on independent performance evaluations. (Although for online purchases, as for catalog purchases, brand names help consumers infer certain aspects of quality or fit, especially for consumers making repeat purchases.) These obstacles likely will act...
View Details
- 06 Dec 2021
- News
Leadership in the Digital Age
the world. Many executives who joined the roundtable hosted by the Asia-Pacific Research Center and the Harvard Center Shanghai discussed the rapid pace of technological advancement and how to respond quickly to customer demand for frictionless mobile interaction, both...
View Details
Keywords:
April White
- 13 Jan 2021
- News
Stress Test
what we do,” says Andrew Kelley, III (MBA 2002), the chief commercial officer for BoxLock. He’s spent a lot of time thinking about what it means to do things right in the midst of a pandemic. Atlanta-based BoxLock began as a B2C company...
View Details
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
operating in the commercial employer market. Commercial employers buy health insurance for pools of employees–sometimes thousands of them. The decision-makers are often skilled human resource specialists who can estimate risk, compare prices and optimize their...
View Details
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
contemplating expanding or migrating their model from B2C to B2B in order to achieve scale and profitability faster. The case is an opportunity to discuss the theoretical underpinning of creating impact in...
View Details
Keywords:
Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
revenues equal to that of the B2B side. As Aspiring Minds worked to establish a presence in China, cofounders Himanshu and Varun Aggarwal considered whether a B2B or B2C...
View Details
Keywords:
Sean Silverthorne
- 12 Apr 2004
- Research & Ideas
Operations and the Competitive Edge
telecommunications technologies, particularly the Internet, which enabled entirely new ways to communicate with customers and suppliers, as well as internally. This was the era when everybody was developing new initiatives in B2C...
View Details
Keywords:
by Martha Lagace
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
business. In addition to the valuation and financing issues, the leadership team must decide whether shifting from the firm's current B2B business model (manufacturing and processing dairy products) to a more View Details
Keywords:
Sean Silverthorne
- 07 Mar 2017
- First Look
First Look at New Research, March 7
feedback reports, personalized worksheets and teaching support material. Its founders, however, view their B2B strategy as a seeding strategy to eventually form a B2C education marketplace where they can...
View Details
Keywords:
Sean Silverthorne
- 21 Feb 2017
- First Look
First Look at New Research: February 21
B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B...
View Details
Keywords:
Carmen Nobel
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
for the launch by an unknown start-up, considering the wisdom of taking a B2C rather than B2B approach with a novel technology, and using analogous products to forecast demand and sales for a new technology....
View Details
Keywords:
Martha Lagace
- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar Publishing Company, forthcoming...
View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- Web
Print View - Course Catalog
3.0 Avoiding Startup Failure Entrepreneurial Management DJ DiDonna,Lindsay Hyde Spring2025 Q3Q4 3.0 ^ back to top B Area Faculty Name Term Quarter Credits B2B Sales and Distribution Marketing Rajiv Lal,Lou Shipley Spring2025 Q3 1.5...
View Details