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- Faculty Publications (122)
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- All HBS Web (202)
- Faculty Publications (122)
- June 1996
- Case
Siemens Corporation (B): Corporate Advertising for 1996
By: Stephen A. Greyser and Norman Klein
Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's...
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Keywords:
Advertising Campaigns;
Learning;
Balanced Scorecard;
Operations;
Outcome or Result;
Advertising Industry
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (B): Corporate Advertising for 1996." Harvard Business School Case 596-106, June 1996.
- 20 Dec 2016
- First Look
December 20, 2016
such as EVA. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/117108-PDF-ENG Harvard Business School Case 117-109 Management Control Systems Module 9: Building a Balanced Scorecard This module...
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Carmen Nobel
- 06 Mar 2007
- First Look
First Look: March 6, 2007
the United States. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707032 Fulton County School System: Implementing the Balanced Scorecard Harvard Business School Case...
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Martha Lagace
- 05 Apr 2011
- First Look
First Look: April 5
this case:http://cb.hbsp.harvard.edu/cb/product/711486-PDF-ENG Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard Robert S. Kaplan and Ricardo Reisen de PinhoHarvard Business School Case...
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Sean Silverthorne
- April 2008
- Teaching Note
China Resources Corporation (TN) (A) and (B)
By: Dennis Campbell
Teaching Note for [107013] and [107015].
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- January 2002 (Revised May 2003)
- Case
ProfitLogic
By: Richard G. Hamermesh, Michael J. Roberts and Taslim Pirmohamed
Describes an "application software" company that has been through several evolutions--from consulting firm to applications service provider (ASP). The firm has received significant venture funding to pursue the ASP model but this has not worked, at least at the time...
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Keywords:
History;
Business Model;
Venture Capital;
Cash Flow;
Decision Choices and Conditions;
Balanced Scorecard;
Information Technology Industry;
Service Industry
Hamermesh, Richard G., Michael J. Roberts, and Taslim Pirmohamed. "ProfitLogic." Harvard Business School Case 802-110, January 2002. (Revised May 2003.)
- 03 Feb 2003
- What Do You Think?
Can Business Schools Teach the Craft of Getting Things Done?
is right and being able to put it into practice in organizations include: (1) the use of memory and custom as a substitute for thinking, (2) fear of making a mistake which prevents employees from acting on knowledge, (3) measurements, including misused View Details
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by James Heskett
- 31 Mar 2009
- First Look
First Look: March 31, 2009
their share of insured patients but do not decrease their share of uninsured patients. Government hospitals do not make any discernable change in their customer mix after a merger. Conceptual Foundations of the Balanced View Details
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Martha Lagace
- 21 Mar 2019
- News
Helping Veterans Build Careers
Navy veteran Dan Goldenberg (MBA 2003) was a week into life as a HBS student when the 9/11 attacks occurred, compelling him to join the Reserves just months after leaving active duty. It was a defining moment in the balancing of his...
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Jill Radsken
- 23 Jan 2020
- Research & Ideas
Businesses Need a 'Catalyst' to Make CSR Practices Stick
sustainable.” The trio of thinkers proposed the idea in a 2018 Harvard Business Review article, in which they dubbed such a strategy “inclusive growth.” Kaplan, one of the cocreators of the Balanced View Details
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by Michael Blanding
- 13 Nov 2012
- First Look
First Look: November 13
on Balanced Scorecard Commentaries Author:Robert S. Kaplan Publication:Journal of Accounting & Organizational Change 8, no. 4 (2012) Abstract This paper provides the author's insights about five papers...
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Sean Silverthorne
- Web
Systems for Scaling Ventures (SSV) - Course Catalog
offerings where the organization has already achieved product-market fit. You will learn how to design performance alignment systems, such as Objectives and Key Results systems (OKRs), Balanced Scorecards...
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- 01 Nov 2011
- First Look
First Look: Nov. 1
advantage. Read the article: http://hbr.org/2011/11/how-great-companies-think-differently/ar/1 Managing the Multiple Dimensions of Risk—Part I Authors:Robert S. Kaplan and Anette Mikes Publication:Balanced Scorecard Report 13, no. 4...
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Sean Silverthorne
- January 2012
- Article
How Leaders Kill Meaning at Work
By: Teresa Amabile and Steven J. Kramer
Senior executives routinely undermine creativity, productivity, and commitment by damaging the inner work lives of their employees in four avoidable ways. This article is based on analysis of hundreds of work diaries from professionals describing everyday events that...
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Keywords:
Leadership;
Creativity;
Performance Productivity;
Motivation and Incentives;
Innovation Strategy;
Performance;
Strategic Planning;
Leading Change;
Balanced Scorecard;
Mission and Purpose
Amabile, Teresa, and Steven J. Kramer. "How Leaders Kill Meaning at Work." McKinsey Quarterly, no. 1 (January 2012): 124–131.
- 18 Nov 2008
- First Look
First Look: November 18, 2008
traditional paradigm of service-level agreements (SLAs), while sufficient for Infosys' needs early on, is not able to achieve the level of understanding that transformational partnerships require. Infosys applies the principles of the View Details
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Martha Lagace
- January 1996 (Revised December 2005)
- Case
First Community Bank (A)
First Community Bank, a bank-within-a-bank at Bank of Boston, was established in 1990 as a unique venture to serve urban communities. By 1995 it has achieved profitability but must manage relationships with the mainstream at Bank of Boston, serve as a change agent and...
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Keywords:
Banks and Banking;
Business Ventures;
Business and Community Relations;
Agency Theory;
Change Management;
Leadership;
Balanced Scorecard;
Mission and Purpose;
Organizational Structure;
Problems and Challenges;
Banking Industry;
Boston
Kanter, Rosabeth M. "First Community Bank (A)." Harvard Business School Case 396-202, January 1996. (Revised December 2005.)
- 28 Apr 2015
- First Look
First Look: April 28
Management: Can a Balanced Scorecard Change a Culture? By: Gibbons, Robert, and Robert S. Kaplan Abstract—Agency theorists, historically, have analyzed what kinds of performance measures should be used in...
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Keywords:
Sean Silverthorne
- April 2008 (Revised October 2008)
- Case
TD Canada Trust (A): The Green and the Red
By: Dennis Campbell and Brent Kazan
The case series illustrates the role of performance measurement and analytics in translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers...
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Keywords:
Mergers and Acquisitions;
Customer Focus and Relationships;
Customer Satisfaction;
Commercial Banking;
Profit;
Balanced Scorecard;
Organizational Change and Adaptation;
Banking Industry;
Canada
Campbell, Dennis, and Brent Kazan. "TD Canada Trust (A): The Green and the Red." Harvard Business School Case 108-005, April 2008. (Revised October 2008.)
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
reporting as possible (another claim being made by more and more companies), then the case for One Report is a compelling one. The assertion "What gets measured gets managed" applies here. Just as the Balanced View Details
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by Martha Lagace
- May 2008 (Revised September 2014)
- Teaching Note
TD Canada Trust (A), (B), and (C)
By: Dennis Campbell