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- September 2019 (Revised June 2021)
- Case
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls...
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Keywords:
Stereotype;
Body Image;
Female;
Self-Esteem;
Brands and Branding;
Mission and Purpose;
Advertising Campaigns;
Gender;
Resource Allocation
Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
- 20 Jun 2005
- Research & Ideas
Creating a Positive Professional Image
she says. "It is only wise to add your voice in framing others' theories about who you are and what you can accomplish." There are plenty of books telling you how to "dress for success" and control your body language....
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by Mallory Stark
- Web
Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School
steel products and profits. Each employee is portrayed as vital contributor to the whole that constituted the corporate family. Collectively, the photographs represent a commanding body of work intended to convey the View Details
- Web
Tuli Mekondjo Otwa umbata oudjuu wetu, momalutu, no momitima detu/ Within our bodies and our hearts, we carry our burdens 2023 | About
Tuli Mekondjo Otwa umbata oudjuu wetu, momalutu, no momitima detu/ Within our bodies and our hearts, we carry our burdens , 2023 Tuli Mekondjo (Namibian, born 1982), Otwa umbata oudjuu wetu, momalutu, no momitima detu/ Within our View Details
- 23 Feb 2016
- News
The Best First Impression
- 19 Feb 2020
- Video
Public Image: The U.S. Steel Photography Exhibit at Baker Library
- 21 Nov 2023
- Op-Ed
The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?
In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between...
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- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
what the human body needs physically and mentally to respond to these challenges. Think of these as your new toolkit for high performance in a business world turned upside down. Let’s start with some executives’ comments from the survey,...
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by Boris Groysberg and Robin Abrahams
- 28 Jul 2009
- First Look
First Look: July 28
fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their...
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Martha Lagace
- 16 Feb 2024
- Research & Ideas
Is Your Workplace Biased Against Introverts?
they show passion through higher quality of work and in conveying positive emotions, and less frequently through body language and voice, immersion, social interactions, and quantity of work. The results of the study indicate that...
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by Ben Rand
- Web
The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Visit & Contact Us Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power...
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- 09 Feb 2024
- HBS Case
Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive
you’re also losing muscle. You do not want to lose muscle. They’re not a cure. They work on the brain. They suppress the appetite. But 10 years later, what will happen to the brain and other body parts? They can’t predict that today....
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- Web
Biography - Institute For Strategy And Competitiveness
initial foundation of this body of work. This large body of work includes numerous theoretical and empirical papers on the concept of clusters and their impact on economic performance. He also created the...
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- Web
Data - Institute For Strategy And Competitiveness
linkages or externalities across industries that give rise to clusters. Data on the composition, by cluster, of state, regional, and metropolitan economies in the U.S. has been collected and analyzed for each year from 1998 through to the most recent government...
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- 19 Apr 2010
- Research & Ideas
The History of Beauty
different beauty ideals. L'Oréal, for example, primarily sold French brands before the 1990s. During that decade it purchased American brands such as Maybelline, Redken, and Kiehl's and globalized them. And over the last decade it has acquired Shu Uemura in Japan,...
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- 01 Jun 2023
- News
Batteries Included
Illustration by Klaus Kremmerz Supply-chain shortages put container shipping in the headlines during the pandemic, with images of vessels languishing in line at major ports worldwide. It made visible what Steven Henderson (MBA 2016), CEO and cofounder of Fleetzero,...
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- 01 Mar 2024
- News
Vital Signs
Image by Edmon De Haro Illustration by Edmon De Haro The signs of strain were there long before the pandemic: Health care workers had been managing under tremendous pressures while working long hours in understaffed hospitals. Then COVID...
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- Web
Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Visit & Contact Us Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power...
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- Web
Contemporary African Art | Baker Library | Bloomberg Center | Harvard Business School
exhibition, click on the images below.Exhibition curated by Melissa Renn, Collections Manager, HBS Art Program & Collections. Virtual Tour Philip Kwame Apagya(Ghanaian, born 1958)Francis, 1996/2003Chromogenic print27 1/4 x 19 1/2 in....
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- Web
5.1 Information Technology - MBA
(See the copyright policies of both HBS Information Technology and Harvard University relative to the Digital Millennium Copyright Act.) Respect HBS' reputation and the privacy of fellow students, program participants, staff, and faculty. Ensure that any use of the HBS...
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