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All HBS Web
(186)
- People (1)
- News (80)
- Research (84)
- Multimedia (1)
- Faculty Publications (45)
- 29 Oct 2013
- First Look
First Look: October 29
connection for a specific target market. The exercise gives students an example of a company that successfully used PA principles to design and launch a new reusable water bottle in the late-2000s. It then asks them to follow the PA...
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Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
their products by donating a fixed percentage to charitable causes (think Newman's Own), newer models have amped up customer engagement. Take the recent Pepsi Refresh Project: Rather than donate, say, $.05 from every bottle purchased to...
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by Sean Silverthorne
- 28 Apr 2009
- First Look
First Look: April 28, 2009
funds in reserve in the event that the FDA requests further data. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709002 VOSS Artesian Water from Norway Harvard Business School Case 509-040 VOSS is a Norwegian View Details
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Martha Lagace
- 26 Apr 2010
- Research & Ideas
When Other Companies Compete Like Crazy, Dare to Be Different
preach the importance of differentiation; in our executive suites, we build our strategies around the concepts of differentiation. But when most consumers leave their homes to purchase something as prosaic as a bottle of shampoo or a...
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by Sarah Jane Gilbert
- 02 Oct 2015
- News
The ‘F’ Word
for Nourish, a patented line of spill-proof bottled water for infants and toddlers that we had already launched in airport shops and specialty stores. The product flew off the shelves. The national retailer and its distributor required...
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Walt Disney Studios
- 03 Sep 2018
- News
Moving Pictures
going to press with a major story that could sink your company because you’ve gone public that very week. Katharine Graham’s story is the story of a business leader.” It’s not unlike the decision of Johnson & Johnson CEO James Burke (MBA 1949) to pull every View Details
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
says, executives whose companies extract resources will feel an obligation to return the favor, whether it's a furniture company that plants trees to offset its extraction of lumber or a bottling plant that initiates a water conservation...
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by Dina Gerdeman
- 01 Sep 2013
- News
Who Are We?
have their stacks of bottles burst as a SodaStream user hits the machines' carbonation button. The message: making your own soda saves the world from the scourge of plastic bottles. The ad was rejected by CBS but went viral, ultimately...
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- 20 Sep 2011
- First Look
First Look: September 20
W. Toffel, and Stephanie van SiceHarvard Business School Case 611-049 Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a...
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Sean Silverthorne
- 12 Sep 2006
- First Look
First Look: September 12, 2006
brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the...
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Sean Silverthorne
- 02 Sep 2018
- News
Havana Rising
certain Japanese foods—the baby shrimps with heads and eyes intact, whole fish with a belly full of eggs, the bottles of thick whole milk—all unappealing requirements for recess. Eventually, though, she grew to love the experience. “By...
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Dan Morrell; photographed by Eve North