Filter Results
:
(42)
Show Results For
- All HBS Web (42)
- Faculty Publications (2)
Show Results For
- All HBS Web (42)
- Faculty Publications (2)
Page 1 of
42
Results
→
- 22 Jun 2010
- News
Obama's Tarnished Brand
- Forthcoming
- Article
Chatbots and Mental Health: Insights into the Safety of Generative AI
By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight into potential safety...
View Details
Keywords:
Autonomy;
Chatbots;
New Technology;
Brand Crises;
Mental Health;
Large Language Model;
AI and Machine Learning;
Behavior;
Well-being;
Technological Innovation;
Ethics
De Freitas, Julian, Ahmet Kaan Uğuralp, Zeliha Uğuralp, and Stefano Puntoni. "Chatbots and Mental Health: Insights into the Safety of Generative AI." Journal of Consumer Psychology (forthcoming). (Pre-published online October 26, 2023.)
- 29 May 2020
- Op-Ed
How Leaders Are Fighting Food Insecurity on Three Continents
COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and middle-income populations to...
View Details
- December 2014 (Revised May 2019)
- Case
Bhutan: Governing for Happiness
By: Sophus A. Reinert, Thomas Humphrey and Benjamin Safran
Unique among the world’s countries, the Himalayan Kingdom of Bhutan had abandoned the traditional policy goal of increasing Gross Domestic Product (GDP) in favor of pursuing Gross National Happiness (GNH). Famously, Bhutan ranked highly on lists of the happiest...
View Details
Reinert, Sophus A., Thomas Humphrey, and Benjamin Safran. "Bhutan: Governing for Happiness." Harvard Business School Case 715-024, December 2014. (Revised May 2019.)
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
communicating during a crisis, brands that do it well have the opportunity to reap significant rewards. 65 percent of surveyed consumers indicated that their likelihood of purchasing a brand would...
View Details
Keywords:
by Jill Avery and Richard Edelman
- 12 Mar 2020
- Video
Robert Brozin
Robert Brozin, the co-Founder of Nando’s, a South African-based restaurant chain specializing in Portuguese food, discusses the challenges of starting his business during the apartheid regime before 1994, and...
View Details
- 05 Feb 2013
- First Look
First Look: Feb. 5
operations intertwined. Working Together in Crises Authors:Leonard, Herman B. "Dutch", and Arnold M. Howitt Publication:Crisis Response Journal Abstract No abstract available. Paper:
View Details
Keywords:
Sean Silverthorne
- 11 Apr 2023
- Op-Ed
The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone
and the way unexpected crises can emerge rapidly, leaders must move faster and display more strategic agility than ever before. Much of Watkins’ advice about how company officials should assume a leadership post still holds true. It’s...
View Details
Keywords:
by John Quelch
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
even excluding COVID-19 deaths) Mental health crises Secondary health problems from neglect/postponement of routine/preventative care Mass unemployment Dining, entertainment, arts, tourism industries—the whole experiential...
View Details
Keywords:
by Boris Groysberg and Robin Abrahams
- 21 Jun 2011
- First Look
First Look: June 21
Maddalena Hotel & Yacht Club in north Sardinia, pose a branding challenge. Can all the properties, including the Forte Village, be successfully brought under one umbrella brand, namely, Eleganzia? Moreover, what should the character...
View Details
Keywords:
Sean Silverthorne
- Web
Podcast - Business & Environment
Rising In this bonus episode, sustainable footwear brand Allbirds co-founder and co-CEO Joey Zwillinger, Prof. Michael Toffel, and Cold Call host Brian Kenny discuss the growing environmental impact of the fashion industry, and how...
View Details
- Web
2023 Reunion Presentations - Alumni
through the Behavioral Finance and Financial Stability Project, have made tremendous strides in predicting financial market crashes, panics, and crises. Participants left this session understanding the state of the art in identifying financial market bubbles, and how...
View Details
- Web
Skydeck - Alumni
The Camel and the Unicorn Why Silicon Valley is at risk of losing it startup dominance—and what that could mean for the future of innovation The Long View: Persevering Through Past Crises HBS alumni on lessons learned from navigating...
View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
Protect and Pivot Boris Groysberg, Richard P. Chapman Professor of Business Administration. MARKETING Tip: Tailor your brand stories to the new reality. Which types of brand stories should companies tell?...
View Details
Keywords:
by Sean Silverthorne
- 21 Apr 2015
- First Look
First Look: April 21
relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show...
View Details
Keywords:
Carmen Nobel & Sean Silverthorne
- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
Equally, it is evident that major reputational crises can inflict major damage on corporations in developed markets. One only has to think of the ongoing damage to the German auto manufacturer VW caused by the emissions scandal. However,...
View Details
Keywords:
by Sean Silverthorne
- Web
2022 Reunion Presentations - Alumni
and is well worth the effort. Slides Predicting Market Bubbles and Financial Crises Professor Robin Greenwood + More Info – Less Info Over the past decade, researchers at Harvard Business School, through the Behavioral Finance and...
View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery...
View Details
Keywords:
by HBS News