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All HBS Web
(92)
- News (12)
- Research (56)
- Multimedia (1)
- Faculty Publications (17)
- 15 Nov 2016
- First Look
November 15, 2016
Case 517-021 Brand Portfolio Strategy and Brand Architecture While companies choose to brand their products and services in many different ways,...
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Sean Silverthorne
- January 2009 (Revised June 2010)
- Case
Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture
By: Ranjay Gulati
Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational...
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Keywords:
Customer Satisfaction;
Organizational Design;
Organizational Structure;
Organizational Change and Adaptation;
Change Management;
Organizational Culture;
Research and Development;
Job Cuts and Outsourcing;
Employees;
Brands and Branding;
Customer Relationship Management;
Business Units
Gulati, Ranjay. "Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture." Harvard Business School Case 409-061, January 2009. (Revised June 2010.)
- 16 Sep 2008
- First Look
First Look: September 16, 2008
benefits associated with IFRS adoption. Download the paper: http://www.hbs.edu/research/pdf/09-032.pdf The Architecture of Platforms: A Unified View Authors:Carliss Y. Baldwin and C. Jason Woodard Abstract The central role of...
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- 02 Feb 2010
- First Look
First Look: Feb. 2
manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An...
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Martha Lagace
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing prices at the point...
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by Manda Mahoney
- 12 Feb 2008
- First Look
First Look: February 12, 2007
company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for animals and humans. Although numerous View Details
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Martha Lagace
- Web
Marketing Curriculum - Faculty & Research
pricing—to satisfy customer needs profitably. Use this knowledge in a brand management simulation. The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet....
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- Web
My One Case: MBA Class of 2023 Looks Back - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- 28 Apr 2009
- First Look
First Look: April 28, 2009
architectural firm dedicated to being both client-oriented and environmentally responsible. The case uses a difficult design decision in a tsunami rehabilitation project to illustrate the challenges faced by professional services firms...
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Martha Lagace
- Web
The Sixth Year of Short Intensive Programs (SIPs) at HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- Web
Tata Hall | About
great-grandson of Tata Group founder Jamsetji Tata, began working at the century-old company in 1962, after graduating from Cornell University with a degree in architecture and structural engineering. Starting his career as a laborer on...
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- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
Explore digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth...
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- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
singers Björk, Taylor Swift and Lady Gaga; and Gulla Jónsdóttir, principal of Gulla Jónsdóttir Architecture & Design, a Los Angeles-based design studio, whose projects have included Sushi Roku, the Getty Center, and Euro Disney. Ten...
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All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
and continue to build on your learning.” Just as important, the response had to be relevant to that customer. If a consumer searched for “sneakers,” the site should not only provide a list of sneaker-like shoes, but at the top of the list should be the particular View Details
- Web
Advisory Board - Entrepreneurship
opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details
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The Forward Fellowship Convinced Me That I Belong at HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- 01 Sep 2023
- News
Made in Italy
focused on the past, present, and future of capitalism and the iconic brands that have established the “Made in Italy” label as an international symbol of quality and luxury. The School’s elective IFCs bring second-year students...
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April White
- Web
College Students, Take a Sneak Peek at the HBS MBA - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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Winners & Runners-up - New Venture Competition
(yhalwani@mba2020.hbs.edu) Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion experience at the lowest prices in the Middle East. OnRamp Ross Lerner, MBA 2020...
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