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All HBS Web
(92)
- News (12)
- Research (56)
- Multimedia (1)
- Faculty Publications (17)
- Web
African American Student Union Spotlight on Entrepreneurship - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- 01 Dec 2015
- News
Ink
brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment and sustainability (a less-is-more mentality and environmentally conscious...
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- 29 Jan 2013
- First Look
First Look: Jan. 29
different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm Altruism, Quality Provision,...
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Sean Silverthorne
- Web
10 Reasons Why HBS Peek Weekend was worth the trip across the pond - a british perspective - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- 09 Feb 2010
- First Look
First Look: Feb. 9
Working PapersThe Architecture of Complex Systems: Do Core-Periphery Structures Dominate? Authors:Alan MacCormack, Carliss Baldwin, and John Rusnak Abstract Any complex technological system can be decomposed into a number of subsystems...
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Martha Lagace
- 22 May 2007
- First Look
First Look: May 22, 2007
Structure Matrices and Design Rule Theory Authors:Matthew J. LaMantia, Yuanfang Cai, Alan David MacCormack, and John Rusnak Abstract Designers often seek modular architectures to better accommodate expected changes and to enable parallel...
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Martha Lagace
- 19 May 2022
- News
Leading to Salvation
when Hennepin County got ready, we found an African American fellow who’s a graduate of the University of Minnesota School of Architecture to design the building. And he designed it. And many of his family members had been buried there....
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- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
centuries, not decades. The ten years that it took to conceive, plan, and build the East Building were well-spent, judging by the superb reception the I.M. Pei-designed structure has received, including its recent designation by View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
light, not itchy, and captures no odor. Of his first $200,000 in seed financing, he spends a $100,000 creating a "brand blueprint," an architecture for what the brand needs to look like some day to...
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- 14 Feb 2017
- First Look
First Look at New Research: February 14
had recently launched several lifestyle brands (using brand names it had revived), which posed brand architecture issues. Lastly, the company had...
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Sean Silverthorne
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution By: MacCormack, Alan, Robert Lagerström, Martin Mocker, and Carliss Y. Baldwin Abstract—The modern industrial firm increasingly relies on software to...
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Sean Silverthorne
- 24 Jul 2006
- Research & Ideas
How Kayak Users Built a New Industry
kayak a good illustration of your model? A: There were three things that made rodeo kayaking an ideal test case for our model. First, it was a new sport, but not brand new, so we had a history of how the sport and the industry developed....
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- 05 Jun 2012
- First Look
First Look: June 5
present day. It covers early entrepreneurial attempts to develop solar energy, the use of passive solar in architecture before World War II, and the subsequent growth of the modern photovoltaic industry. It explores the role of...
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Sean Silverthorne
- 02 Aug 2011
- First Look
First Look: August 2
manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has...
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Sean Silverthorne
- 27 Mar 2007
- First Look
First Look: March 27, 2007
imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to...
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Martha Lagace
- 25 Nov 2008
- First Look
First Look: November 25, 2008
asked to consider whether entry into web services by Amazon, which had established its brand in retail, represented a prudent move by the company. The case provides an opportunity to highlight the benefits of AWS's variable pricing for...
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Martha Lagace
- 07 Oct 2008
- First Look
First Look: October 7, 2008
overstretch ARK's organizational capacity and risk failing to maintain the highest quality of delivery? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=309036 Allston: Brand vs. View Details
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Martha Lagace
- Web
Courses by Title - Course Catalog
10 Years Post MBA (LIFE) Organizational Behavior Leslie Perlow Fall2024 Q1Q2 3.0 Creating Brand Value Marketing Michael Moynihan Fall2024 Q2 1.5 Creating Brand Value Marketing Julian de Freitas Spring2025 Q4...
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- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
Beyond offering advice on digital marketing and leveraging social media, your investors may also be helpful with brand awareness and offer PR opportunities. Perhaps they are sponsoring an event where you or a key member of your team can...
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by Julia Austin
- 22 Sep 2009
- First Look
First Look: September 22
architecture and processes that characterize effective teams, begins by detailing the steps involved in designing a team, from diagnosing the complexity, interdependence, and objectives of the task to harnessing the key resources teams...
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Martha Lagace