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All HBS Web
(448)
- People (1)
- News (111)
- Research (279)
- Multimedia (1)
- Faculty Publications (58)
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
Axalta No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818040-PDF-ENG Harvard Business School Case 518-024 Chase Sapphire: Creating a Millennial Cult Brand The launch of the Chase Sapphire Reserve credit...
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Sean Silverthorne
- Profile
Jason A. Kilar
My co-founder Rich Tom and I observed that the audiences so coveted by traditional TV were gravitating toward a new generation of digital storytellers. Many of these voices have become brands in their own right and have built passionate...
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- 20 Jul 2010
- First Look
First Look: July 20
international capital to local infrastructure decides how to balance range of services, risk-adjusted return, margin pressure, and nation building. IDFC was chartered with partial ownership from the Indian government to help evaluate policy and be a model for how...
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Martha Lagace
- 02 Feb 2016
- First Look
February 2, 2016
traditional crossover journals and in shorter pieces like op-eds and blogs; and attracting the interest of those who write columns, blogs, and articles about research for practitioners. I conclude by describing a few ways that academic...
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Sean Silverthorne
- 27 Apr 2010
- First Look
First Look: April 27
Communities: When Locals Re-import Exported Ideas Authors:Julie Battilana, Michel Anteby, and M. Sengul Publication:Organization Studies (forthcoming) Abstract The circulation of ideas across academic communities is central to academic pursuits and has View Details
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Martha Lagace
- 22 Aug 2019
- News
Catalyzing Africa’s Tech Sector
Because global brands begin to create access to global income. And three, because they work with Andela and our model is distributed, they live and work in their local countries. And so whatever they're earning is being spent locally. The...
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- 18 Dec 2012
- First Look
First Look: December 18
individual connections among firms, while interaction costs generate a defined distance over which attraction forces operate. Overlapping firm interactions yield agglomeration clusters that are much larger than the underlying...
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Carmen Nobel
- 23 Jan 2008
- First Look
First Look: January 23, 2008
employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries...
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Martha Lagace
- Web
Podcast - Managing the Future of Work
collaboration platform that we offer to businesses. We have some of the largest and biggest brands on the planet using the platform—folks like Walmart and Delta Airlines, Starbucks, Nestlé. And it’s been a really interesting journey to...
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- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other...
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by Christina Pazzanese
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s...
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Dina Gerdeman
- 10 Dec 2014
- News
Front-Row Seat
events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National...
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- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
industries, with great public exposure. For example, Coca-Cola de Argentina and Tetra Pak Mexico both confronted similar challenges: as a result of the widespread success of their products, their disposable containers inevitably attracted...
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- 21 Feb 2017
- First Look
First Look at New Research: February 21
regulation are accounted for—must undergird any assessment of the long-term attractiveness of firm strategies. Our proposed framework provides an integrated view of competition and government intervention, two of the principal forces that...
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Carmen Nobel
- Web
Print View - Course Catalog
General Management, Organizational Behavior Lynn Paine Spring2025 Q3Q4 3.0 Crafting Your Life: The First 10 Years Post MBA (LIFE) Organizational Behavior Leslie Perlow Fall2024 Q1Q2 3.0 Creating Brand Value Marketing Michael Moynihan...
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- 27 Aug 2013
- First Look
First Look: August 27
many managers overestimate the attractiveness of using IP to exert market power. Rather, the value of the various means to protect and benefit from IP depends on firm strategy, the competitive landscape, and the rapidly changing contours...
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Sean Silverthorne
- 20 Feb 2008
- First Look
First Look: February 20, 2008
workers by posting vacancies. Firms act monopsonistically and set wages to retain their existing workers as well as to attract new ones. The model differs from Burdett and Mortensen (1998) in that its assumptions ensure that there is an...
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Martha Lagace
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging designs have been pushing...
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- 15 Jan 2013
- First Look
First Look: January 15
governance of this new eco-friendly community. Emphasis is placed on the institutional collaboration and governance decisions behind Lake Nona's "Medical City" component. Five years after development began, the site boasts a research cluster that has...
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Sean Silverthorne
- 02 Oct 2015
- News
The ‘F’ Word
made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by...
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Walt Disney Studios