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- All HBS Web (42)
- Faculty Publications (2)
- 01 Dec 2002
- News
Alumni Bookshelf
organization. Stressing that such trust requires much more than personal credibility, they provide self-assessment exercises that show executives where they currently stand as trusted leaders and where they could stand. Downturns, mergers, and restructurings are just a...
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- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
as pre-packaged meat eliminating butchers in supermarkets and apparel goods retailers contracting third parties to sort, hang, and tag incoming products so that they are shelf-ready. As a consequence, the ordinary levers that retailers could pull to respond to View Details
- 10 Mar 2021
- News
Action Plan: Brewing Awareness
quickly that almost no one knew what they were doing—everyone was playing a guessing game because the situation was so unprecedented. But people who had been through crises in the past advised me to go into military mode immediately.” For...
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- 03 Mar 2015
- First Look
First Look: March 3
and perspective on crises both personal and global. GNH had become the country's brand and suggested a possible future for capitalism. Was Bhutan on to something? Was there really a tradeoff between growth...
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Sean Silverthorne
- 01 Jan 2003
- News
James E. Burke, MBA 1949
as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among...
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- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
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Martha Lagace
- 13 Jul 2010
- First Look
First Look: July 13
design and development firm (and once one of the largest in the business), to help turn it around after a series of crises that had seriously threatened its survival. Pearson has personally invested in the firm, re-organized many aspects...
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Martha Lagace
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other...
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by Christina Pazzanese
- 24 Mar 2009
- First Look
First Look: March 24, 2009
this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=409044 Perfect Storm over Zurich Airport (A) Harvard Business School Case 408-023 Josef Felder, CEO of Zurich Airport, faces several crises as he tries to transform...
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Martha Lagace
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
encourage direct customer participation in such activities—as with Pepsi and DonorsChoose.org. Customer involvement is key for two reasons: First, it increases the "bang" for every chartable buck, as consumers truly interact with the View Details
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by Sean Silverthorne
- 01 Dec 2016
- News
Alumni Books of 2016
Founder’s Mentality: How to Overcome the Predictable Crises of Growth by James Allen (MBA 1989) and Chris Zook (Harvard Business Review Press) Based on their decade-long study of companies in more than 40 countries, the authors...
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- 15 Oct 2008
- First Look
First Look: October 15, 2008
voters punish the ruling party when the party responds vigorously to the crisis. Moreover, severe crises are associated with increased voter sensitivity to disaster assistance. These results are consistent with models of government...
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Martha Lagace
- 27 Sep 2011
- First Look
First Look: September 27
but impressive digital empire, riding waves of viral content. CEO Ben Huh prided himself on his ability to go from idea to implementation in just a few days, but this just-in-time method made strategic planning difficult. Profitable from day one and with $5 million of...
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Sean Silverthorne
- 19 Jan 2011
- First Look
First Look: Jan. 18
Tushman Publication:M@n@gement 13, no. 3 (2010) Abstract We constantly hear of the increasing complexity of our fast-paced, globalized world, and those who did not survive the succession of crises of the last decade could certainly attest...
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Sean Silverthorne
- 08 Jul 2008
- First Look
First Look: July 8, 2008
should pursue the acquisition of the Jaguar and Land Rover brands owned by US-based Ford Motor company. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708446 Korea: On the Back of a Tiger (Abridged)...
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Martha Lagace
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
workplace relationships, sharpen their communication skills, improve their personal brands and, ultimately, make an impact. The World’s Littlest Book on Climate: 10 Facts in 10 Minutes about CO2 By Mike Nelson, Pieter Tans, and Michael...
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- Web
Print View - Course Catalog
Years Post MBA (LIFE) Organizational Behavior Leslie Perlow Fall2024 Q1Q2 3.0 Creating Brand Value Marketing Michael Moynihan Fall2024 Q2 1.5 Creating Brand Value Marketing Julian de Freitas Spring2025 Q4...
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