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- All HBS Web (220)
- Faculty Publications (56)
- 10 Mar 2009
- First Look
First Look: March 10, 2009
firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand...
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Martha Lagace
- 30 Aug 2011
- First Look
First Look: August 30
competition with perennial rival P&G increasing its focus on the oral care and emerging markets where Colgate had traditionally been untouchable. To defend its lead Colgate attempted to cover all fronts, leveraging brand equity,...
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Sean Silverthorne
- 01 Apr 2008
- First Look
First Look: April 1, 2008
of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a...
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Martha Lagace
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
and sometimes unique opportunities reflecting their passions. The result was increased brand differentiation and deeper collaborative ties between Mastercard and its bank and merchant partners. Purchase this...
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Sean Silverthorne
- 07 Jun 2019
- Book
Are You a Digital Manager?
benefits of digital transformation and platform plays, or deliver a differentiated end-to-end customer experience. Another challenge we’ve seen for managers is that if they want to attract and retain top talent, they need to make sure the...
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by Martha Lagace
- 08 Jul 2014
- First Look
First Look: July 8
power comes a new challenge: people now expect companies to understand what type of relationships they want and to respond appropriately-they want firms to hold up their end of the bargain. Unfortunately, many brands don't meet those...
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Carmen Nobel
- 15 Jul 2008
- First Look
First Look: July 15, 2008
there is financial data available in the years before and after their initial public offering (IPO), I differentiate between those that have private equity sponsorship (PE-backed firms) and those that do not (non-PE-backed firms). The...
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Martha Lagace
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
Axalta No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818040-PDF-ENG Harvard Business School Case 518-024 Chase Sapphire: Creating a Millennial Cult Brand The launch of the Chase Sapphire Reserve credit...
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Sean Silverthorne
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link:
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Sean Silverthorne
- 27 Apr 2010
- First Look
First Look: April 27
worldwide IFRS adoption is self-perpetuating. We find that perceived network benefits increase the degree of IFRS harmonization, although larger countries and countries less dependent on foreign trade have a differentially lower response...
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Martha Lagace
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
targeting behavior. When individuals earn money for a charity, higher wages instead lead to lower effort with substantial targeting behavior. A reference-dependent theoretical framework suggests an explanation for this differential...
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Sean Silverthorne
- 08 May 2007
- First Look
First Look: May 8, 2007
fail—despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But...
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Martha Lagace
- Web
Podcast - Forum for Growth & Innovation
sensibility particularly. Southwest is able to differentiate through that more, as you said, kind of empathetic sense of when customers are vulnerable, that's when we step forward. Are there industries or companies that represent a...
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- Web
Podcast - Forum for Growth & Innovation
brand equity in it and it's the first lender that a lot of people turn to when they need a private student loan. As a result of that brand equity, they're actually able to be quite profitable and charge...
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- 04 Oct 2016
- First Look
October 4, 2016
purchasing Treasuries did not have such differential effects. We find that the Fed's purchase of MBS (rather than exclusively Treasuries) during QE1 resulted in an additional $600 billion of refinancing, substantially reduced interest...
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- 08 Jul 2008
- First Look
First Look: July 8, 2008
early in a relationship. We show that certain kinds of exchange partners can systematically reap differential returns from a common history of interaction. Organizational similarity significantly enhances the ability of exchange partners...
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Martha Lagace
- 08 Dec 2015
- First Look
December 8, 2015
people? Continue to differentiate itself in a fiercely competitive industry? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/716408-PDF-ENG Harvard Business School Case 316-070 Kaweyan: Female Entrepreneurship and the Past...
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Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm....
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Martha Lagace
- 21 Feb 2017
- First Look
First Look at New Research: February 21
major art institution gives access to cultural, symbolic, and social resources that can add value to and differentiate its services. For the museum, the partnership supports its international expansion in terms of audiences and...
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Carmen Nobel
- 20 Feb 2008
- First Look
First Look: February 20, 2008
Piskorski Abstract This paper proposes a straightforward way of differentiating between central network positions that confer power and those that confer status. I argue that actors achieve high status by receiving numerous exchanges from...
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Martha Lagace