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Show Results For
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All HBS Web
(333)
- People (1)
- News (37)
- Research (253)
- Multimedia (2)
- Faculty Publications (75)
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a difficult task. The first step is to understand how View Details
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Martha Lagace
- 08 Jul 2008
- First Look
First Look: July 8, 2008
the derivative claims issued against them. In particular, this model is used to make investment and risk management decisions in the market for collateralized debt obligations (CDOs). Purchase this note:...
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Martha Lagace
- 01 Dec 2012
- News
From Where We Stand
goals is permissible—a lesson no one taught me early in my career. FLAVIA BUARQUE DE ALMEIDA Cathy Benko (MBA 1989), vice chairman and chief talent officer, Deloitte Consulting, Foster City, California First, someone who can help you think through what your personal...
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- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
Charles C.Y. Wang Abstract—Relative TSR (rTSR) is increasingly used by market participants to judge and incentivize managerial performance. We evaluate the efficacy, reasons, and implications of firms' benchmarks in rTSR-based contracts....
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by Sean Silverthorne
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
They spend much more time paying attention to reviews of other people like them and trying to understand and gauge in an unbiased fashion what the real quality is of these products and services, particularly those in which you can’t View Details
- 29 Oct 2013
- First Look
First Look: October 29
complete. The local was never entirely subsumed by the global. Convergence and homogenization were stronger in aspirations than in preferences for particular products and scents, which remained more persistently local despite the spread of global View Details
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Sean Silverthorne
- 21 Feb 2017
- First Look
First Look at New Research: February 21
study of a sponsorship collaboration between a global financial institution (UBS) and a multi-site museum (Guggenheim) evaluates critical aspects of resource integration between the partners with implications for the theory and practice...
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Carmen Nobel
- 24 Nov 2008
- Research & Ideas
Harvard Business School Discusses Future of the MBA
For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the...
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- 08 May 2007
- First Look
First Look: May 8, 2007
economic motives behind individual concerns for privacy. Recent theories of privacy demands in commercial contexts have assumed an economically aware and sophisticated consumer, capable of evaluating the indirect consequences of...
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Martha Lagace
- 12 Sep 2006
- First Look
First Look: September 12, 2006
brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the...
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Sean Silverthorne
- 12 Dec 2018
- News
Lesson Plan
Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence. Caravia is a sanctuary of sorts, a space where Cognetti can recharge...
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- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
forthcoming World Happiness Report Happiness and Prosocial Behavior: An Evaluation of the Evidence By: Aknin, Lara B., A.V. Whillans, Michael I. Norton, and Elizabeth W. Dunn Abstract— Humans are an extremely prosocial species. Compared...
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Dina Gerdeman
- Web
Podcast - Managing the Future of Work
engaged between the two projects, and we think we’re building Harvard’s brand in the space, which we’re delighted to do. But more importantly, we’re building a dialog with decision makers across multiple issues that they have to make...
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- Web
Podcast - Managing the Future of Work
power. Sometimes things aren’t going well, and it is a culture issue. It is a people issue. It is an employment brand issue. And if you do get a lawsuit or harassment claim or some sort of a massive legal issue, you have to take that head...
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- 11 Sep 2012
- First Look
First Look: September 11
must evaluate what is and what isn't working. Purchase this case:http://hbr.org/search/913521-PDF-ENG Foro Energy (A) Joseph B. Lassiter, William A. Sahlman, and James McQuadeHarvard Business School Case 812-136 Foro Energy developed...
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Sean Silverthorne
- Web
Podcast - Managing the Future of Work
turn to talent platforms to supplement that work. Similarly, they were suddenly confronting all sorts of business and management questions that they hadn’t anticipated, whether it’s how is Covid going to affect the way their customers experience their View Details
- 20 Feb 2008
- First Look
First Look: February 20, 2008
information about how to switch to export crops, makes in-kind loans for the purchase of the agricultural inputs, and provides marketing services by facilitating the transaction with exporters. The experimental evaluation design randomly...
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Martha Lagace
- 15 Jan 2013
- First Look
First Look: January 15
Boston program and planning for its fourth class at the home office. The case should enable students to identify emerging challenges, evaluate Rock Health's funding model, debate the effectiveness of its incubation service, and assess its...
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Sean Silverthorne