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All HBS Web
(141)
- News (22)
- Research (108)
- Multimedia (1)
- Faculty Publications (43)
- 02 Apr 2013
- First Look
First Look: April 2
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=41870 Expected Returns Dynamics Implied by Firm Fundamentals By: Lyle, Matthew R., and Charles C.Y. Wang Abstract—We provide a tractable stock valuation model to study the dynamics of firm-level expected...
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Sean Silverthorne
- November 2009
- Case
Cisco Acquires Linksys
By: David F. Hawkins
Students must suggest ways to value intangible assets, including trademarks, acquired by Cisco in the Linksys acquisition.
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Keywords:
Accounting;
Mergers and Acquisitions;
Trademarks;
Brands and Branding;
Information Technology;
Valuation;
Telecommunications Industry
Hawkins, David F. "Cisco Acquires Linksys." Harvard Business School Case 110-013, November 2009.
- 28 Jul 2015
- First Look
First Look: July 28, 2015
handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly acquired a sophisticated clientele. The...
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Carmen Nobel
- 25 Feb 2020
- News
Case Study: The Credit Bureau
they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate...
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- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
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Martha Lagace
- 01 Feb 2008
- What Do You Think?
How Sustainable Is Sustainability in a For-Profit Organization?
of any organization." Carol Holding associated brand value with sustainability: "As brand value will soon be included in a company's valuation ... we can more than...
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by Jim Heskett
- 11 Jun 2013
- First Look
First Look: June 11
in 2007. A sizeable portion of the growth can be explained by rising asset management fees, which in turn were driven by increases in the valuation of tradable assets, particularly equity. Another important factor was growth in fees...
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Carmen Nobel
- Web
Field Course: Venture Capital Journey - Course Catalog
Determining valuation and negotiating terms Constructing and managing a portfolio Board work Managing a firm Further, students will have the opportunity to step back and learn about: Navigating a career in VC, including how to select a...
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- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
Clubs News Clubs News The HBS Association of Boston (HBSAB) recently presented a virtual panel discussion exploring the unique challenges that women entrepreneurs encounter when founding their companies. The conversation, titled “The Realities Facing Female Founders,”...
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Margie Kelley
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
And future growth prospects are baked into stock market valuations of companies. Yet an increasingly high percentage of Fortune 500 CEOs have not come up the ranks through marketing or sales. At the same time, in many companies, the chief...
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by John Quelch
- 17 Feb 2003
- Research & Ideas
Building Communities as Well as Companies
research, figure out what's going to be hot, and be adaptable to the market. Brand yourself and create value by using whatever resources you have at hand." Groves outlined a few common characteristics of companies that have weathered...
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by Julia Hanna
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
recruit in the future Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/718497-PDF-ENG Harvard Business School Case 518-086 The Art and Science of Brand Valuation View Details
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Dina Gerdeman
- Web
Pricing Strategy: Monetizing and Growing the Business - Course Catalog
customers and obsessing over just about everything else, put financial and brand health in jeopardy. To counter this predicament, this course will equip you with concepts and frameworks to tackle contemporary pricing issues with...
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- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
business. In addition to the valuation and financing issues, the leadership team must decide whether shifting from the firm's current B2B business model (manufacturing and processing dairy products) to a more B2C business model (a...
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Sean Silverthorne
- 26 Feb 2013
- First Look
First Look: Feb. 26
513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk...
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Sean Silverthorne
- 07 Feb 2017
- First Look
First Look at New Research: February 7
brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy...
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Sean Silverthorne
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
to top dairy brands in China while selling a small volume of dairy products under its own premium brand Wondermilk. Besides running his own dairy farms, Shao had been providing free training in dairy farm...
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Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
with less efficient governments. The findings suggest that country-level factors have an economically significant impact on the rate of corporate profitability mean reversion. The study has implications for forecasting profitability and equity View Details
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Sean Silverthorne
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
and how marketing actions influence changes in it. Methods for brand valuation can be discussed and issues related to branding in contemporary times, such as authenticity,...
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Dina Gerdeman
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,...
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