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- Faculty Publications (35)
Show Results For
- All HBS Web (170)
- Faculty Publications (35)
- January 2022
- Article
Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry
By: Young Hou and Dennis Yao
This paper exploits a natural experiment involving self-regulation in the ready-to-eat (RTE) breakfast cereal industry to evaluate the performance impact of product repositioning. It then examines how a product's brand equity value declines with repositioning distance...
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Keywords:
Positioning;
Resources;
Brand Equity;
Competitive Dynamics;
Non-market Strategy;
Regulation;
Repositioning;
Product Positioning;
Performance Evaluation;
Brands and Branding;
Competitive Strategy;
Consumer Products Industry
Hou, Young, and Dennis Yao. "Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry." Strategic Management Journal 43, no. 1 (January 2022): 3–29.
- July 2022
- Case
General Mills: Responding to the Killing of George Floyd (A)
By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused...
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Keywords:
Race;
Decisions;
Social Issues;
Corporate Social Responsibility and Impact;
Consumer Products Industry;
Food and Beverage Industry;
Minneapolis;
Minnesota;
United States
Spar, Debora L., and Alicia Dadlani. "General Mills: Responding to the Killing of George Floyd (A)." Harvard Business School Case 323-019, July 2022.
- April 2012
- Case
Introducing iSnack 2.0: The New Vegemite
By: Anat Keinan, Francis Farrelly and Michael Beverland
Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis...
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Keywords:
Food;
Product Launch;
Conflict and Resolution;
Brands and Branding;
Consumer Products Industry;
Food and Beverage Industry
Keinan, Anat, Francis Farrelly, and Michael Beverland. "Introducing iSnack 2.0: The New Vegemite." Harvard Business School Case 512-020, April 2012.
- 22 Nov 2016
- First Look
November 22, 2016
returns. Collectively, these findings provide new evidence on the explicit practice of RPE and their implications for corporate governance and firm performance. Harvard Business School Case 617-011 Breakfast at the Paramount The Paramount...
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Sean Silverthorne
- 2017
- Working Paper
Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing
By: Ai Hisano
This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began...
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Hisano, Ai. "Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing." Harvard Business School Working Paper, No. 17-106, May 2017.
- Web
Residential Life - MBA
University Housing website includes self-service, private-market apartment, room, and house rental listings; roommate listings for Harvard affiliates; and short-term sublet and bed and breakfast listings. Campus Tour Our vibrant...
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- Web
Schedule - Commencement 2024
first-year honors, second-year honors, or first- and second-year honors. Student recipients and their guests are invited. May22 Wednesday, May 22 8:30 - 10:00 AM Dean’s Award Breakfast Deans House The Dean’s Award honors graduating MBA...
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- 21 Jun 2018
- Blog Post
Living in a Dorm at HBS
once and is always there to greet you in the morning/afternoon. The McCulloch dorm is under a pilot this year to develop more of a community feel. We host snack time once every other week and breakfast once on the other week. This has...
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- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
benefited from that thing. And what I learned from that Beloved experience, because at the time that it bombed and I went into depression about it, my former depression was eating macaroni and cheese for breakfast every morning. For real....
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by HBS Staff
- 05 May 2022
- Research & Ideas
Why Companies Raise Their Prices: Because They Can
School. Despite the steady increase, shoppers still bought their favorite breakfast cereals, paper towels, and other consumer goods during the decade and a half before the pandemic began, write MacKay, Georgetown University’s Nathan...
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by Rachel Layne
- 01 Sep 2023
- News
Action Plan: In Context
New Guinea, Taiwan, Britain, and the United States. She had already been dispensing advice informally to Chinese acquaintances who wanted to know, for instance, what would happen at an American breakfast meeting. Despite this desire for...
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- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind...
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Robert Bochnak
- Web
Skydeck - Alumni
Pershing Barracks Capital, discusses his battlefield experience—and how it shaped his approach to business My First Job Alumni share stories, strategies, and lessons learned from their first jobs—from golf club caddy to lobster shack waitress. The Lessons of All-Day...
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- Web
2023 Reunion Presentations - Alumni
photographs, issues of the HarBus and other materials from the HBS Archives. Saturday, June 3 8:30 am Community Conversation Breakfasts | 8:30 am – 9:30 amBatten Hives + More Info – Less Info Connections, Conversations, and Community....
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- 16 May 2023
- Blog Post
Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 2)
these sentiments made sense. After all, it was enough that I already looked different and didn’t go to church on Sundays. It was enough that I had rice for breakfast and therefore couldn’t answer what my favorite type of View Details
- 17 Dec 2020
- News
Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta
challenges that emerged,” says Tim Dodson (MBA 1994), vice president of the club’s Leadership Breakfast Series. “Attendees were very interested in how an accelerator works and many said they were inspired by the presentation.” While...
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Margie Kelley
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
navigating from DVDs by mail to creating content. The venerable cereal company Kellogg has been shifting from breakfast food to snacks. McDonald says the big question is whether a company can use those moments to chart a path to improved...
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by Lane Lambert
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
consumer needs and habits will also affect restaurant usage. Restaurants located in or near office complexes suffered as office occupancy reduced, and will continue to feel the negative impact. Consumers heading to offices may have now grown accustomed to coffee or...
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- Web
HBS Entrepreneurship Summit - Alumni
Registration and Continental Breakfast 8:30–9:00 a.m. Opening Remarks Jodi Gernon (MBA 1991), Director, Arthur Rock Center for Entrepreneurship Maggie Sanchez (MBA 1990), Project Director, Equity & Entrepreneurship 9:00–10:15 a.m....
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- 16 Jun 2023
- News
On the Move: Adam Laitsas (MBA 2016)
weights), followed by eating breakfast (typically black coffee, oatmeal, fruit, and egg whites) while I plot out my deliverables for the day and listen to sports news in the background. I aim to get all of this done before 8 a.m.
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