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- All HBS Web (67)
- Faculty Publications (7)
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- All HBS Web (67)
- Faculty Publications (7)
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
In the spring of 2005, media outlets from Gizmodo to Good Morning America were buzzing about Clocky, an alarm clock that jumped off the nightstand and rolled away chirping and beeping, forcing its owner to get out of bed to turn it off...
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- 03 Jun 2022
- Research & Ideas
In a Work-from-Anywhere World, How Remote Will Workers Go?
hiring net, Choudhury points out. “There was a recent report that the diversity of [Twitter’s] workforce has gone up because of work-from-anywhere. If a company allows working from anywhere, then you can hire from anywhere,” he says. “You're no longer constrained to...
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by Kara Baskin
- Web
Past Issues - Alumni
September 2022 Up on the Corner How Nadine Ngouabe Dlodlo’s community-first approach to developing a historically vibrant section of Baltimore can offer a blueprint for reviving neighborhoods across the globe Ready for Departure Preparing for a post-pandemic comeback...
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- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
potentially building buzz among consumers above and beyond sales to the consumers who actually buy the vouchers. This effect is more difficult to measure, but many merchants perceive it to be real. Where it exists, it's an important...
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- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
Ron Johnson's latest undertaking has the makings of a perfect business school case study. As the new CEO of J.C. Penney he's charged with transforming an aging department store chain with lagging market share. The sweeping plan begun...
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- 07 Jul 2003
- What Do You Think?
Can We Have Too Much Productivity Improvement?
faith that markets will once again bring labor back into equilibrium... the alternative of suppressing advances in efficiency is not within the realm of reason." Amy Savin commented, "I believe that increases in productivity are...
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by James Heskett
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
publicized vaccination, generating buzz about the shot. To encourage influenza vaccinations in 2010, BlueCross BlueShield of Louisiana highlighted both mega- and micro-influencers on billboards, TV ads, and social media, increasing...
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- 26 Feb 2020
- News
Phoenix Rising
eight floors up, both for the Acropolis views and for a less buttoned-up vibe. As the November afternoon wears on and daylight fades, the buzz in the lounge heats up. Tea service yields to bar service, and patrons jockey to be heard above...
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Jen McFarland Flint
- 10 Jan 2012
- First Look
First Look: January 10
PublicationsGlobal, Local, and Contagious Investor Sentiment Authors:Malcolm Baker, Jeffrey Wurgler, and Yu Yuan Publication:Journal of Financial Economics (forthcoming) Abstract We construct investor sentiment indices for six major stock View Details
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Sean Silverthorne
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
What makes a movie click with an audience? How important is buzz in the success or failure of an entertainment product? Should worldwide releases of movies be done over time, or all at once? Those are the kinds of questions that interest...
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- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
and so forth. The ever-intensifying social media buzz around the Cup can heighten interest and exposure, but it also can create a lot of distracting "noise" that marketers can't control. What's in it for...
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Garry Emmons
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think...
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- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way...
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by Youngme Moon
- 01 Jun 2005
- News
New Magazine Makes Its Mark
Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still refining their View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
agencies; and even nightclubs, among other industries. The idea: Invest big money in a few top talents or brands—think Jay-Z, LeBron James, or Marvel Comics—to create buzz for a "tent-pole" product that produces most of a...
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- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
and women in society. "No One Uses Myspace" To continue on the issue of online representation of offline societal trends, Piskorski also looked at usage patterns of MySpace. Today's perception is that Twitter has the buzz and...
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- 28 Mar 2018
- Blog Post
Event Planning for Recruiting Success - Part 1
positive buzz among students bring a mix of both senior and junior personnel to their event and provide information that is not otherwise available on the company website about company culture, day to day responsibilities, career paths,...
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All Industries
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
portable digital media device, designed to challenge Apple’s wildly successful iPod, to market too late? Without hesitation, Ballmer candidly replied, “Sure, it’s too late” — an admission greeted with approving applause. But that turned...
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- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
not, who implicated him wrongly. How important are these concepts to our future? Is this a big deal or just another buzz term in business for the next several years? Are you ready for predictive analytics applied to you? If not, what are...
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by James Heskett