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Show Results For
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All HBS Web
(993)
- News (204)
- Research (364)
- Multimedia (2)
- Faculty Publications (165)
- February 1996
- Teaching Note
Advertising Council Earth Share Campaign, The: Strategy, Execution, and Final Campaign TN
- 10 Oct 2013
- Working Paper Summaries
Managing Churn to Maximize Profits
- 01 Jun 2014
- News
What’s Next
innovation in higher education. How does HBS deal with the risks and opportunities of disruptive innovation for its own long-term development? Ha Xuan Trung (MBA 1978), Brookline, Massachusetts More About The HBS Campaign Investing In...
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- March 2007 (Revised April 2007)
- Case
McDonald's Corporation: Managing a Sustainable Supply Chain
By: Ray A. Goldberg and Jessica Droste Yagan
McDonald's seeks to learn from a successful response to Greenpeace's Amazon deforestation campaign in order to make its supply chain more socially and environmentally responsible.
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Keywords:
Food;
Supply Chain Management;
Multinational Firms and Management;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Management Systems;
Food and Beverage Industry
Goldberg, Ray A., and Jessica Droste Yagan. "McDonald's Corporation: Managing a Sustainable Supply Chain." Harvard Business School Case 907-414, March 2007. (Revised April 2007.)
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive...
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- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- May 2010
- Article
Elections and Discretionary Accruals: Evidence from 2004
By: Karthik Ramanna and Sugata Roychowdhury
We examine the accrual choices of outsourcing firms with links to U.S. congressional candidates during the 2004 elections, when corporate outsourcing was a major campaign issue. We find that politically connected firms with more extensive outsourcing activities have...
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Keywords:
Political Economy;
Accounting Information;
Accruals Management;
Campaign Contributions;
Discretionary Accruals;
Election Outcomes;
Political Currency;
Political Process;
Social Issues;
Political Elections;
Job Cuts and Outsourcing;
Motivation and Incentives;
Earnings Management;
Welfare;
United States
Ramanna, Karthik, and Sugata Roychowdhury. "Elections and Discretionary Accruals: Evidence from 2004." Journal of Accounting Research 48, no. 2 (May 2010): 445–475. (Solicited for presentation at the 2009 Journal of Accounting Research Conference.)
- June 2017 (Revised August 2018)
- Supplement
Making Target the Target: Boycotts and Corporate Political Activity (B)
By: Nien-hê Hsieh and Victor Wu
Supplements the (A) Case.
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Keywords:
Campaign Finance Reform;
Corporate Political Activity;
Lobbying;
LGBTQ;
Campaign Contributions;
Campaign Finance;
Retail;
Shareholder Activism;
Public Opinion;
Social Issues;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Problems and Challenges;
Laws and Statutes;
Rights;
Crisis Management;
Risk Management;
Media;
Political Elections;
Taxation;
Corporate Accountability;
Values and Beliefs;
Fairness;
Diversity;
Customers;
Communication;
Business and Government Relations;
Retail Industry;
United States
Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity (B)." Harvard Business School Supplement 317-131, June 2017. (Revised August 2018.)
- December 2013 (Revised May 2021)
- Case
Paul Levy: Confronting a 'Corporate Campaign' (A)
Hospital CEO Paul Levy confronts an SEIU unionization drive via a "corporate campaign" aimed at undercutting the hospital's relationships with key internal and external constituencies. Having shepherded one of Boston's top teaching hospitals much of the way through a...
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Keywords:
Dispute Resolution;
Corporate Campaign;
Negotiating Campaign;
Bargaining;
Health Care;
Hospitals;
Unions;
Health Care and Treatment;
Negotiation;
Strategy;
Negotiation Process;
Labor Unions;
Health Industry;
Boston
Sebenius, James K. "Paul Levy: Confronting a 'Corporate Campaign' (A)." Harvard Business School Case 914-020, December 2013. (Revised May 2021.)
- 24 Mar 2011
- News
Managing in Asia
- June 2014 (Revised May 2017)
- Case
Southeastern Asset Management Challenges Buyout at Dell
By: Paul Healy, Suraj Srinivasan and Aldo Sesia
In late 2012, Michael Dell wants to take Dell Inc., the company he founded, private. Mr. Dell believes that the successful company's transformation from a personal computer (PC) manufacturer to an enterprise solutions and services provider (ESS) is dependent on going...
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Keywords:
Leveraged Buyout Transaction;
Leveraged Recapitalization;
Management Buyout;
Dell, Inc.;
Hedge Fund;
Corporate Governance Theory;
Valuation;
Valuation Ratios;
Valuation Methodologies;
Board Of Directors;
Boards Of Directors;
Carl Icahn;
Computer Services Industries;
Proxy Contest;
Proxy Battles;
Proxy Fight;
Proxy Advisor;
Financial Accounting;
Financial Analysis;
Financial Ratios;
Finance;
Corporate Accountability;
Corporate Governance;
Corporate Finance;
Leveraged Buyouts;
Computer Industry;
United States
Healy, Paul, Suraj Srinivasan, and Aldo Sesia. "Southeastern Asset Management Challenges Buyout at Dell." Harvard Business School Case 114-015, June 2014. (Revised May 2017.)
- August 2018
- Supplement
Garanti Payment Systems: Digital Transformation Strategy (B)
By: Shelle M. Santana and Esel Çekin
Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage...
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Keywords:
Loyalty Programs;
Campaign Management;
Campaign Enrollment;
Branding;
Customer Acquisition;
Regulations;
Regulatory Changes;
Bank;
Retail Bank;
Banking;
Payment Systems;
Installment;
Mobile App;
Call Center;
Data Analytics;
Digital;
Technology;
Banks and Banking;
Business Subsidiaries;
Mobile and Wireless Technology;
Credit Cards;
Brands and Branding;
Governing Rules, Regulations, and Reforms;
Decision Choices and Conditions;
Digital Transformation
Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (B)." Harvard Business School Supplement 519-015, August 2018.
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
in packs of three with the tagline "nothing matches, but anything goes." Deciding to be different can win points in other corporate ways, too. "Just like people signal status by not conforming, brands can also signal status with a nonconforming advertising View Details
- August 2018
- Case
Garanti Payment Systems: Digital Transformation Strategy (A)
By: Shelle M. Santana and Esel Çekin
Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already...
View Details
Keywords:
Loyalty Program;
Campaign Management;
Campaign Enrollment;
Branding;
Customer Acquisition;
Regulations;
Regulatory Changes;
Bank;
Retail Banks;
Banking;
Credit Card;
Payment Systems;
Installment;
Mobile App;
Call Center;
Data Analytics;
Digital Technology;
Banks and Banking;
Business Subsidiaries;
Mobile and Wireless Technology;
Credit Cards;
Brands and Branding;
Governing Rules, Regulations, and Reforms;
Decision Choices and Conditions;
Digital Transformation;
Financial Services Industry
Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (A)." Harvard Business School Case 519-014, August 2018.
- 01 Dec 2018
- News
What a Difference a Community Can Make
financial goal but, in true HBS fashion, to exceed it. It has been a joy and a privilege to take part in such a broad, collective effort to ensure that HBS has the resources to remain the standard-bearer in management education for years...
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- March 2020
- Case
China's Management of COVID-19 (A): People's War or Chernobyl Moment?
By: Meg Rithmire and Courtney Han
In late 2019, a novel respiratory virus appeared in a province in central China. Government officials in Wuhan, Hubei province had to respond to the new virus in the shadow of the 2002–2003 outbreak of SARS in China and within the context of the country’s public health...
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Keywords:
COVID-19;
Coronavirus;
Pandemics;
Public Health;
COVID-19 Pandemic;
Health Pandemics;
Government Administration;
Social Issues;
Policy;
Decision Making;
China
Rithmire, Meg, and Courtney Han. "China's Management of COVID-19 (A): People's War or Chernobyl Moment?" Harvard Business School Case 720-035, March 2020.
- Web
Podcast - Managing the Future of Work
Managing the Future of Work Virtually present: Meta’s vision for the hybrid workplace The pandemic has forced businesses to reassess how, where, and when work gets done. The competition to provision this transformation is intense....
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- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- Web
Podcast - Managing the Future of Work
Managing the Future of Work Changing the skills narrative: Opportunity@Work’s Byron Auguste Many public- and private sector employers are becoming more selective about which positions require college degrees, opening more good jobs to...
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- Research Summary
Clinical Trials as a setting for Health Policy and Management Research
The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community...
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