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- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar Publishing Company, forthcoming Abstract This View Details
- 05 Sep 2007
- First Look
First Look: September 5, 2007
for evaluating the different sources of uncertainty and their implications for various stakeholders of the firm when attempting a reorganization with creditors or considering opening a court-supervised reorganization under Chapter 11 of...
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Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these investments generate appropriate returns for...
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Martha Lagace
- 15 Oct 2008
- First Look
First Look: October 15, 2008
satisfy your most pressing needs. For example, need to learn about crisis management and security? Read chapters 10-12. Or formulate your own responses to a CIO's management obstacles by reading the authors' recurring...
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Martha Lagace
- Web
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discussions will also reflect consumer trends, technological advances, public policy issues, food safety and risk management. An undercurrent in the course is the question of whether the food system is capable of feeding 9 billion people....
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