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- Faculty Publications (60)
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- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,...
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Keywords:
Philanthropy;
Charitable Giving;
Charity;
Philanthropy and Charitable Giving;
Advertising;
Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Products Industry;
Food and Beverage Industry;
Retail Industry;
United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- Summer 2005
- Article
The Ratings Game: Evaluating the Three Groups that Rate the Charities
By: Stephanie Lowell, Brian Trelstad and Bill Meehan
Lowell, Stephanie, Brian Trelstad, and Bill Meehan. "The Ratings Game: Evaluating the Three Groups that Rate the Charities." Stanford Social Innovation Review 3, no. 2 (Summer 2005): 39–45.
- 01 Oct 2014
- News
Making Charity Pay
- May 2018
- Teaching Note
Charity or Bribery?
By: Eugene Soltes and Brian Tilley
Teaching Note for HBS No. 118-052.
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- December 2017
- Case
Charity or Bribery?
By: Eugene Soltes and Brian Tilley
Filip Kowalski, a senior manager at the pharmaceutical company Healthgen, leads sales for the firm’s Polish division. While pitching Healthgen’s products, he develops a relationship with a director of a regional health fund who also runs a private foundation. After a...
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Keywords:
Bribery;
Crime and Corruption;
Law;
Ethics;
Philanthropy and Charitable Giving;
United States;
Europe
Soltes, Eugene, and Brian Tilley. "Charity or Bribery?" Harvard Business School Case 118-052, December 2017.
- Article
Avoiding Overhead Aversion in Charity
By: Uri Gneezy, Elizabeth A. Keenan and Ayelet Gneezy
Donors tend to avoid charities that dedicate a high percentage of expenses to administrative and fundraising costs, limiting the ability of nonprofits to be effective. We propose a solution to this problem: Use donations from major philanthropists to cover overhead...
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Gneezy, Uri, Elizabeth A. Keenan, and Ayelet Gneezy. "Avoiding Overhead Aversion in Charity." Science 346, no. 6209 (October 31, 2014): 632–635.
- 02 Jun 2019
- News
Charity begins at work
- 2017
- Conference Presentation
The Ladder of Charity
By: J. De Freitas, P. DeScioli, K. Thomas and S. Pinker
- 01 Feb 1999
- News
Newman's Own Brand of Charity
lemonade, ice cream, and organic foods. By 1997, Newman's Own had reached $62.6 million in gross annual sales, producing a before-tax surplus of $8.5 million. The company had contributed over $90 million to charities since its inception,...
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- Article
Welfare Receipt and Private Charity
By: Arthur C. Brooks
Brooks, Arthur C. "Welfare Receipt and Private Charity." Public Budgeting & Finance 22, no. 3 (Fall 2002): 101–114.
- February 2020
- Article
Using Charity Performance Metrics as an Excuse Not to Give
By: Christine L. Exley
There is an increasing pressure to give more wisely and effectively. There is, relatedly, an increasing focus on charity performance metrics. Via a series of experiments, this paper provides a caution to such a focus. While information on charity performance metrics...
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Keywords:
Charitable Giving;
Prosocial Behavior;
Altruism;
Excuses;
Self-serving Biases;
Philanthropy and Charitable Giving;
Performance;
Measurement and Metrics;
Behavior
Exley, Christine L. "Using Charity Performance Metrics as an Excuse Not to Give." Management Science 66, no. 2 (February 2020): 553–563.
- 23 Apr 2004
- News
Charities Surprise Donor Foundations With Bluntness
- Article
The Effects of Public Policy on Private Charity
By: Arthur C. Brooks
Brooks, Arthur C. "The Effects of Public Policy on Private Charity." Administration & Society 36, no. 2 (May 2004): 166–185.
- 11 Dec 2016
- News
The Mistakes We Make When Giving to Charity
- 12 Apr 2008
- News
More than a helping hand for charities
- 2005
- Book
Gifts of Time and Money: The Role of Charity in America's Communities
By: Arthur C. Brooks
Policymakers, civic leaders, and scholars have increasingly focused their attention over the last decade-and-a-half on the importance of voluntary participation in civil society. From George H. W. Bush's Thousand Points of Light to Bill Clinton's AmeriCorps to George...
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Brooks, Arthur C., ed. Gifts of Time and Money: The Role of Charity in America's Communities. Lanham, MD: Rowman and Littlefield, 2005.
- 21 Nov 2014
- News