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- Research (2)
- Multimedia (1)
- Faculty Publications (1)
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Faculty
Chiara Farronato
Chiara Farronato is Glenn and Mary Jane Creamer Associate Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School, and co-Principal Investigator of the Platform Lab at the Digital Data Design Institute (D^3) at Harvard. Her research focuses on the growth of digital platforms, such as Amazon and Airbnb. Her work explores key decisions...
- 24 Mar 2015
- News
How Chiara Ferragni Turned Her Fashion Blog Into Big Business
- January 2015
- Case
The Blonde Salad
By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain
In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni...
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Keywords:
Social Media;
Digital Influencers;
Fashion Blogger;
Brand Authenticity;
Digital Marketing;
Brands;
Start-up;
Fashion;
Shoe;
Chiara Ferragni;
Celebrity Endorsement;
Celebrity Management;
Lifestyle Brand;
Digital Brand;
New Brand Development;
Branding;
Instagram;
Online Followers;
Fashion Blog;
Marketing Partnerships;
Brand Portfolio;
Luxury Brand;
Louis Vuitton;
Dior;
Designer Brands;
Authenticity;
Luxury;
Blogs;
Product Positioning;
Commercialization;
Consolidation;
Brands and Branding;
Entrepreneurship;
Business Model;
Fashion Industry;
Apparel and Accessories Industry;
Publishing Industry
Keinan, Anat, Kristina Maslauskaite, Sandrine Crener, and Vincent Dessain. "The Blonde Salad." Harvard Business School Case 515-074, January 2015.
- 03 Mar 2015
- First Look
First Look: March 3
coming years and also impact development and capital needs of the firm. Which was the right model to bring the device to market and have a meaningful impact? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/814050-PDF-ENG Harvard Business School Case...
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Keywords:
Sean Silverthorne
- 01 Jun 2015
- News
@Soldiers Field
Photo courtesy @chiaraferragni Case study subject Chiara Ferragni—the fashion designer/blogger best known as The Blonde Salad—took a break from New York Fashion Week to visit HBS professor Anat Keinan’s new Luxury Marketing elective....
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