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Show Results For
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All HBS Web
(55)
- News (17)
- Research (28)
- Multimedia (2)
- Faculty Publications (14)
- 30 Mar 2011
- Working Paper Summaries
Temptation at Work
- 05 Aug 2015
- Research & Ideas
How Hormones Foretell Whether People Will Cheat
any favors when we panic about our own goals. Freaked out because you smoked a cigarette after vowing to quit? The resultant cortisol boost may induce you cheat on your vow further, and sneak another one. Losing sleep because you cheated...
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by Carmen Nobel
- 01 Mar 2003
- News
Dick Franyo: From Banker to Barkeeper
Caribbean-inspired appetizers and entrées. Franyo meets daily with the Boatyard’s chef and general manager, Tammy Reece, to go over the menu and discuss management issues, then puts in his time “picking up cigarette butts and bottle caps”...
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- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
behavior affect them today. For example, if a rational addict learns that taxes on cigarettes are going to double in six months, she may be less likely to take up smoking today. Hussam remains agnostic on whether the behavior of addicts...
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by Carmen Nobel
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
inability to socialize is more likely to influence late majority and laggard groups to take the vaccine than health-related messages. Similarly, past research about preventing teenagers from smoking cigarettes found that highlighting the...
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- 01 Jun 2008
- News
You Only Thought You Were Republican
Guide You’ll Ever Need (among other books), range from placing tort-reform initiatives on the California ballot to following the Parliament cigarette plane and its ad banner (“Parliament: the perfect recess”) over Long Island beaches with...
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- 01 Oct 1998
- News
Short Takes
recently published in the Journal of the American Medical Association, HBS assistant professor Charles King III investigates whether, indeed, cigarette companies advertise to magazine readers between the ages of 12 and 17. As King and...
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Eileen K. McCluskey
- 01 Dec 2001
- News
Teens and Magazines: Where There's Smoke, There's Advertising
Public Health) found that the agreement has had little effect. In their article in the New England Journal of Medicine last August, King and Siegel analyzed trends in expenditures for advertising between 1995 and 2000 by examining fifteen specific brands of View Details
James A. Gray, Jr.
Through his advertising efforts, Gray was able to return Camel to its position as the best selling cigarette brand. In 1939, Gray greatly improved R. J. Reynolds’ leaf operations by installing vacuum conditioners, which eliminated the use...
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Food & Tobacco
Bowman Gray, Jr.
In 1954, Gray introduced Winston cigarettes, the company’s first filter-type cigarettes, and the Salem brand in 1956. By 1965, Winston had emerged as the nation’s #1 selling cigarette brand, replacing Camel, with Salem not far behind....
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Food & Tobacco
Richard J. Reynolds
Though his tobacco company had much success with its chewing tobacco products in the early 1910s, it was Reynolds' introduction of the Camel cigarette line in 1913 that was his biggest accomplishment. Though Camel products comprised 2/3...
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Food & Tobacco
Joseph F. Cullman III
direction, Marlboro grew to become the best selling cigarette brand in the world in 1972. At this same time Phillip Morris was the world’s largest exporter of cigarettes.
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Food & Tobacco
Leo Burnett
Pillsbury Doughboy, Charlie the Tuna, Morris the Cat for Starkist, the Maytag repairman, and United’s “Fly the friendly skies.” He also is credited with the Marlboro Man, which took Marlboro from less than 1 percent market share in 1953 to the largest-selling View Details
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Services
Bowman Gray
Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with Camel for the top spot in the...
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Food & Tobacco
James B. Duke
Five principal cigarette manufacturing companies merged to form American Tobacco in 1890 with Duke as head and with a capitalization of $25 million. In 1895, Duke began an aggressive campaign to absorb companies making other kinds of...
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Food & Tobacco
- 01 Dec 2006
- News
Soul Man
wished to be rid of. As the teens deposited their notes in trash bins (along with CDs, T-shirts, and cigarette lighters), Luce prayed before the crowd into an onstage microphone, “Lord Jesus, I strip off the identity of the world, and...
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- 01 Sep 2005
- News
Art purchased on this year's trip
"Invasion" by Amy Wilson, Courtesy Bellwether Gallery "Awake from Your Slumber" by Amy Wilson, Courtesy Bellwether Gallery "Untitled" by Bill Henson, Courtesy Robert Miller Gallery "Me Lighting Lauren Bacall's Cigarette in 'Written on the...
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- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
Switch Habits Juul vaping products have become a cigarette alternative for adult smokers and a growing concern among parents of teens. What the company did initially to head off concerns. Cost-cutting Leads to Turbulence in the Airline...
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- 01 Oct 1997
- News
Antitrust in Historical Perspective
producing companies became larger and more autonomous. Even producers, if they happened to be small operators of oil refineries, iron works, and cigarette factories, could not begin to compete with the new giants. So they often faced the...
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Thomas K. McCraw and Richard S. Tedlow
- 19 Nov 2014
- HBS Case
Marketing Marijuana
brand of pot, that is probably a long way off. As long as marijuana sales remain illegal on a federal level and in all but a handful of states, large cigarette and alcohol companies will probably stay clear of the risk—at least until a...
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