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- All HBS Web (114)
- Faculty Publications (50)
Show Results For
- All HBS Web (114)
- Faculty Publications (50)
- December 2016
- Article
Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship...
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Keywords:
Sponsorship;
Co-marketing;
Partnerships;
International Marketing;
Arts Marketing;
Relationship Marketing;
Museums;
Resource Integration;
Marketing;
Partners and Partnerships;
Financial Institutions;
Arts
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.
Michael W. Toffel
Professor Toffel is the Senator John Heinz Professor of Environmental Management. His research examines how companies are addressing climate change (especially decarbonization) and other environmental and working condition issues in their operations and supply... View Details
Linda A. Hill
Linda A. Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School and Faculty Chair of the Leadership Initiative. Hill is regarded as one of the top experts on leadership and innovation. Hill is... View Details
- 28 Jun 2016
- First Look
June 28, 2016
support the proposed theoretical framework and bear important implications from both a theoretical and practical viewpoint. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=47062 Entrepreneurs and the Co-Creation of...
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Sean Silverthorne
- 08 Nov 2016
- First Look
November 8, 2016
consequence of actual leverage than it is of risk premiums. Standardized Color in the Food Industry: The Co-Creation of the Food Coloring Business in the United States, 1870–1940 By: Hisano, Ai Abstract—This working paper examines how,...
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Sean Silverthorne
- 2021
- Chapter
Sostenibilidad y negocios verdes en América Latina
By: Geoffrey Jones
This chapter in the first-ever business history textbook on Latin America examines the impact of modern business enterprise on the natural environment of the region between the 19th century and the present day. It argues that although global capitalism created much...
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Keywords:
Environment;
Business History;
Environmental Sustainability;
Latin America;
North and Central America
Jones, Geoffrey. "Sostenibilidad y negocios verdes en América Latina." Chap. 7 in Historia empresarial en América Latina: temas, debates y problemas, edited by Andrea Lluch, Martín Monsalve Zanatti, and Marcelo Bucheli, 171–194. Bogotá, Colombia: Universidad de los Andes, 2021, Spanish ed.
- 2019
- Working Paper
Intelligent Design of Inclusive Growth Strategies
By: Robert S. Kaplan, George Serafeim and Eduardo Tugendhat
Improving corporate engagement with society, as advocated in the Business Roundtable’s 2019 statement, should not be viewed as a zero-sum proposition where attention to new stakeholders detracts from delivering shareholder value. Corporate programs for sustainable and...
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Keywords:
Inclusion;
Sustainability;
Performance Measures;
Environmental Sustainability;
Social Issues;
Strategy;
Governance;
Corporate Social Responsibility and Impact;
Business and Stakeholder Relations
Kaplan, Robert S., George Serafeim, and Eduardo Tugendhat. "Intelligent Design of Inclusive Growth Strategies." Harvard Business School Working Paper, No. 20-050, October 2019.
- 2018
- Working Paper
Sustainability and Green Business in Latin America During Globalization Waves
By: Geoffrey Jones
This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,...
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Keywords:
Globalization;
Natural Environment;
Outcome or Result;
Business History;
Pollutants;
Environmental Sustainability;
Green Technology Industry;
Beauty and Cosmetics Industry;
Tourism Industry;
Latin America
Jones, Geoffrey. "Sustainability and Green Business in Latin America During Globalization Waves." Harvard Business School Working Paper, No. 19-009, August 2018.
- January 2015 (Revised March 2017)
- Case
New Urban Mechanics
By: Mitchell Weiss
Funding to scale Citizens Connect, Boston's 311 app, is both a blessing and a burden and tests two public entrepreneurs. In 2012, the Commonwealth of Massachusetts provides Boston's Mayor's Office of New Urban Mechanics with a grant to scale Citizens Connect across the...
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Keywords:
Public Entrepreneurship;
Civic Technology;
Government Innovation;
Civic Innovation;
Cities;
New Urban Mechanics;
Thomas. M. Menino;
Chris Osgood;
Nigel Jacob;
Connected Bits;
SeeClickFix;
Ben Berkowitz;
Eric Carlson;
Dave Mitchell;
Government Technology;
Open Innovation;
Open Source Software;
Citizens Connect;
Commonwealth Connect;
Entrepreneurship;
Innovation and Invention;
Innovation Leadership;
Innovation and Management;
Open Source Distribution;
Public Administration Industry;
Information Technology Industry;
Boston
Weiss, Mitchell. "New Urban Mechanics." Harvard Business School Case 315-075, January 2015. (Revised March 2017.)
New Urban Mechanics
Funding to scale Citizens Connect, Boston's 311 app, is both a blessing and a burden and tests two public entrepreneurs. In 2012, the Commonwealth of Massachusetts provides Boston's Mayor's Office of New Urban Mechanics with a grant to scale Citizens Connect...
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- March 2018
- Article
Global Business over Time
By: Geoffrey Jones
This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms, emerging out of industrialized Western economies, created and co-created markets and ecosystems...
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- Teaching Interest
Overview
By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- 31 Jan 2022
- Research & Ideas
Where Can Digital Transformation Take You? Insights from 1,700 Leaders
organizations look for candidates with a “growth mindset,” who can adapt to changing conditions. One participant said their business assesses each employee’s “AQ”—adaptability quotient—to gauge their capacity to be agile and grow even under stress. 4. Distributed...
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- 14 Feb 2022
- Research & Ideas
Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age
uncertainty and risk. Making a compelling case for digital transformation—one that supports a vision co-created with stakeholders—helps keep people committed to doing the hard work demanded for success. [div class=infogram-embed...
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- Web
Providing Assessment & Feedback - Christensen Center for Teaching & Learning
environment. In the context of the case method, these challenges are compounded by the importance of participation and the shared responsibility of instructors and students in the co-creation of content and process. The next sections...
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- 01 Sep 2023
- News
Solving for Z
happy with and what more needs to be done to make Apollo a better and more attractive place to work. “You’ve got to co-create your culture,” he says. “And how do you do that? You ask for feedback. So I position myself as the walking...
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- Web
Finance - Faculty & Research
in 1997, to John Lintner who co-created the Capital Asset Pricing Model and made significant contributions to dividend policy, and Gordon Donaldson whose work helped shape the field of corporate finance. We strive to understand how...
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- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
Skies." Nike insists that you "Just Do It." The most successful brands also allow their consumers to co-create brand meaning. “Let's Make America Great Again” is an inclusive call to arms with a powerful goal that each...
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Keywords:
by John A. Quelch
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
course neither of you have visited or playing a video game together can test how you collaborate or handle competition. You might also consider working on a start-up related project together to see how that feels, such as co-creating a...
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by Julia Austin
- Web
Participation - Christensen Center for Teaching & Learning
Assessment & Feedback Sample Class Students and instructors are co-creators of class participation, and the stakes may be quite high, not only for collective and individual learning, but also for performance evaluation. (For example, at...
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