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All HBS Web
(174)
- News (44)
- Research (101)
- Multimedia (1)
- Faculty Publications (32)
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
consumers. Webvan was perhaps unrealistically imagined to be such a channel. The difference between Dell and Proctor & Gamble is that Dell can supply all your computing needs, but Proctor & Gamble can never aspire to supplying all...
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- 07 Sep 2011
- First Look
First Look: Sept. 7
Publication:Journal of Advertising Research (forthcoming) Abstract What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a...
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Sean Silverthorne
- 01 Mar 2008
- News
An American Odyssey
could do more for communities when they close a plant or conduct a large layoff. “Many sectors, such as transportation, mining, chemicals, and heavy manufacturing, would do well to engage in community development,” he declares. “I believe if more companies shifted...
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- 02 Feb 2016
- First Look
February 2, 2016
they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect...
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Sean Silverthorne
- Web
Meet the Team | Information Technology
Film Festival Boston and other festivals. Ivan Audouin Lead Multimedia Developer iaudouin@hbs.edu Ivan joined Harvard University in 1993 and moved to the Harvard Business School in 2000 where he has produced many video and multimedia cases. He began his career working...
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- 12 Feb 2008
- First Look
First Look: February 12, 2007
Barron, and Kagan Tumer Abstract We describe an auction mechanism in the class of Groves mechanisms that has received attention in the computer science literature because of its theoretical property of being more "learnable"...
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Martha Lagace
- 01 Sep 2015
- News
The Business of Love
perfect date into a massive computer, on punch cards. The computer spit out the most compatible pairings. Neither company lasted long, but the computer- assisted dating model they promoted had a lot in common with the early days of the...
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April White
- 06 Mar 2012
- First Look
First Look: March 6
advertisers attain this. In our research, two colleagues and I use infrared eye-tracking scanners to determine exactly what people are looking at when they watch video ads. We also use a system that analyzes facial expressions to reveal...
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Sean Silverthorne
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of...
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by Carmen Nobel
- 04 Feb 2014
- First Look
First Look: February 4
products at reasonable prices and runs a highly popular advertising campaign that spoofs current events. It offers its farmers 80% of the consumer's dollar for milk, compared with 35% to 40% typical in some Western markets. Amul's...
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Sean Silverthlorne
- 07 Feb 2012
- First Look
First Look: February 7
minimizes a convex approximation of this metric. We further develop an exponential penalty approach and show that its computational performance is far superior and its trade-off between delay and fairness compares favorably. In our...
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Sean Silverthorne
- 01 Oct 1996
- News
Leading In a New Era
face-to-face with customers, competitors, and new technologies — quickly and efficiently. In the airline industry, for example, computer technology has fundamentally changed how service is delivered, as well as how decisions are made,...
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Nancy O. Perry
- 21 Dec 2010
- First Look
First Look: December 21
attractive to new actors, thereby limiting formation of bridging ties to outside clusters; and (3) fragmentation of the small-world network, or the small-world system's inability to retain current clusters. The study uses data on interorganizational tie formation in...
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- 01 Dec 2006
- News
The Hard Way
apprentice. (Neither parent ever mastered English, and Russo still speaks Italian with her mother.) As a schoolgirl, she was put in charge of advertising apartment vacancies, collecting rent, and even threatening evictions. Weekends were...
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- 12 Feb 2013
- First Look
First Look: Feb. 12
http://or.journal.informs.org.ezp-prod1.hul.harvard.edu/content/60/5/1199.full.pdf+html Convergence of Position Auctions under Myopic Best-Response Dynamics Authors:Cary, Matthew, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Scott...
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Sean Silverthorne
- Web
Terms of Use - HBS Online
obscene, indecent or unlawful content; 6. Advertising or any form of commercial solicitation; 7. Content related to partisan political activities; and 8. Content that contains intentionally inaccurate information or that is posted with...
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- Web
2016 Symposium - Race, Gender & Equity
Industrial/Organizational Psychology and Women's Studies from the Pennsylvania State University. She received her B.A. in Psychology from Villanova University. Kiernan Snyder Kieran Snyder is the CEO and Co-Founder of Textio. She holds a Ph.D. in View Details
- 01 Sep 2007
- News
To The Rescue
million lives a year. EMRI is the brainchild of Ramalinga Raju (OPM 19, 1993), the founder and chairman of Indian IT and consulting powerhouse Satyam Computer Services. The inspiration for EMRI came from his travels for Satyam, which,...
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- Web
Supplemental Financial Information II - Annual Report 2019
fiscal 2019, the School’s total IT investment grew by $5 million, or 6 percent, from fiscal 2018 to $87 million. In addition to implementing new MBA classroom video and student engagement platforms during the year, the School made substantial faculty research View Details
- 07 Nov 2006
- First Look
First Look: November 7, 2006
industrial lobbies in Germany (and the world), engaged in social politics, and harnessed the local artistic community to beautify their products and transform their advertising to combat the (then) widespread perception of the 'cheap and...
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Sean Silverthorne