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- Faculty Publications (53)
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- May–June 2019
- Article
U-Shaped Conformity in Online Social Networks
By: Monic Sun, Michael Zhang and Feng Zhu
We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption...
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Keywords:
Conformity;
Normative Social Influence;
Social Networks;
Field Experiment;
Social and Collaborative Networks;
Behavior;
Attitudes;
Social Media
Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
- 2020
- Chapter
Conformity
By: Lumumba Babushe Seegars and Patricia Faison Hewlin
Seegars, Lumumba Babushe, and Patricia Faison Hewlin. "Conformity." In Encyclopedia of Personality and Individual Differences, edited by Virgil Zeigler-Hill and Todd K. Shackelford, 831–836. Springer, 2020.
- 2013
- Working Paper
The Impact of Conformance and Experiential Quality on Healthcare Cost and Clinical Performance
By: Claire Senot, Aravind Chandrasekaran, Peter T. Ward and Anita L. Tucker
The quality of operational processes is an important driver of performance in hospitals. In particular, processes that reliably deliver both evidence-based and patient-centered care, which we call conformance and experiential quality, respectively, have been argued to...
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Keywords:
Healthcare;
Experiential Quality;
Conformance Quality;
Clinical Outcomes;
Cost Efficiency;
Quality;
Service Operations;
Health Care and Treatment;
Performance;
Outcome or Result;
Health Industry
Senot, Claire, Aravind Chandrasekaran, Peter T. Ward, and Anita L. Tucker. "The Impact of Conformance and Experiential Quality on Healthcare Cost and Clinical Performance." Harvard Business School Working Paper, No. 14-024, September 2013.
- 27 Sep 2013
- Working Paper Summaries
The Impact of Conformance and Experiential Quality on Healthcare Cost and Clinical Performance
- January 1993
- Article
Models for Measuring and Accounting for Cost of Conformance Quality
By: P. Nandakumar, S. Datar and R. Akella
Nandakumar, P., S. Datar, and R. Akella. "Models for Measuring and Accounting for Cost of Conformance Quality." Management Science 39, no. 1 (January 1993): 1–16.
- January – February 2008
- Article
Managing the Impact of Employee Turnover on Performance: The Role of Process Conformance
By: Zeynep Ton and Robert S. Huckman
We examine the impact of employee turnover on operating performance in settings that require high levels of knowledge exploitation. Using 48 months of turnover data from U.S. stores of a major retail chain, we find that, on average, employee turnover is associated with...
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Keywords:
Customer Focus and Relationships;
Governance Compliance;
Retention;
Standards;
Service Operations;
Business Processes;
Retail Industry;
United States
Ton, Zeynep, and Robert S. Huckman. "Managing the Impact of Employee Turnover on Performance: The Role of Process Conformance." Organization Science 19, no. 1 (January–February 2008): 56–68.
- 2015
- Working Paper
Understanding Conformity: An Experimental Investigation
By: B. Douglas Bernheim and Christine L Exley
Some theories of conformity hold that social equilibrium either standardizes inferences or promotes a shared understanding of conventions and norms among individuals with fixed heterogeneous preferences (belief mechanisms). Others depict tastes as fluid and hence...
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Keywords:
Conformity;
Norms;
Image Motivation;
Prosocial Behavior;
Motivation and Incentives;
Behavior;
Standards
Bernheim, B. Douglas, and Christine L Exley. "Understanding Conformity: An Experimental Investigation." Harvard Business School Working Paper, No. 16-070, December 2015.
- July 2004
- Article
Reacting to an Assumed Situation vs. Conforming to an Assumed Reaction: The Role of Perceived Speaker Attitude in Vicarious Dissonance
By: Benoit Monin, Michael I. Norton, Joel Cooper and Michael A. Hogg
Keywords:
Perception
Monin, Benoit, Michael I. Norton, Joel Cooper, and Michael A. Hogg. "Reacting to an Assumed Situation vs. Conforming to an Assumed Reaction: The Role of Perceived Speaker Attitude in Vicarious Dissonance." Group Processes & Intergroup Relations 7, no. 3 (July 2004): 207–220.
- June 2015 (Revised May 2017)
- Teaching Note
Philips Healthcare: Marketing the HealthSuite Digital Platform
By: John A. Quelch
- 13 Nov 2008
- Working Paper Summaries
The Effect of Labor on Profitability: The Role of Quality
Keywords:
by Zeynep Ton
- 04 Jan 2019
- News
'Always question the normal course of events'
- 02 Oct 2016
- News
How to Get More Out of Office Conversations
- 26 Oct 2016
- News
Why Rebel Employees Are Hard To Manage—And Good For The Bottom Line
- 2021
- Working Paper
The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s
By: Grace Ballor
Many products—from consumer electronics to machinery to children’s toys—bear the CE Mark, the symbol of conformity to the ‘essential requirements’ of European standards governed by the process of CE Marking. This working paper traces the development of the system of...
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Keywords:
Business And Government;
Market Liberalization;
Standards;
Markets;
Trade;
Integration;
Business History;
Globalization;
Business and Government Relations;
Europe;
European Union
Ballor, Grace. "The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s." Harvard Business School Working Paper, No. 21-142, June 2021.
- June 2014
- Article
The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
By: Silvia Bellezza, Francesca Gino and Anat Keinan
We examine how people react to nonconforming behaviors, such as entering a luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in a professional setting. Nonconforming behaviors, as costly and visible signals, can act as a...
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Bellezza, Silvia, Francesca Gino, and Anat Keinan. "The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity." Journal of Consumer Research 41, no. 1 (June 2014): 35–54. (Finalist, 2017 Best Article Award for a paper published in JCR in 2014.))
- 05 Oct 2011
- News
On Corporate Taxes, Put the Public in Publicly Traded: View
- September 1998
- Case
McDonald's: International Expansion Strategy
By: Gary W. Loveman and Sabina M. Ciminero
James Cantalupo, CEO of McDonald's International, and top management have a few months to decide how the McDonald's brand should be transferred into India. Faced with the challenges presented by the Indian market--80% of Indians are Hindus and cherish cows as sacred...
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- November 1989 (Revised January 1990)
- Case
Paul Revere Insurance Co. (C): Competing For the Baldrige Award--The Malcolm Baldrige National Quality Award Exercise
The Malcolm Baldrige National Quality Award requires firms to submit applications that conform to a rigorous quality-assessment system. This case consists of several parts of a service company's 1988 Baldrige application together with material from the Malcolm Baldrige...
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Hart, Christopher. "Paul Revere Insurance Co. (C): Competing For the Baldrige Award--The Malcolm Baldrige National Quality Award Exercise." Harvard Business School Case 690-002, November 1989. (Revised January 1990.)
- 06 Jul 2020
- News