Show Results For
- All HBS Web (61)
- Faculty Publications (25)
Show Results For
- All HBS Web (61)
- Faculty Publications (25)
Incentives versus Reciprocity: Insights from a Field Experiment
We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of... View Details
- 2015
- Working Paper
Incentives versus Reciprocity: Insights from a Field Experiment
- 09 Sep 2015
- HBS Seminar
Judith A. Chevalier, Yale University
- 02 Sep 2008
- Research & Ideas
Indulgence vs. Regret: Investing in Future Memories
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
- 01 Dec 2015
- First Look
December 1, 2015
- 2008
- Working Paper
An Investigation of Earnings Management through Marketing Actions
Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
- 01 Apr 2024
- In Practice
Navigating the Mood of Customers Weary of Price Hikes
- Web
Faculty & Advisors - MBA
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
- Web
Behavioral Finance & Financial Stability
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
- 12 Mar 2013
- First Look
First Look: March 12
- Web
Research - Behavioral Finance & Financial Stability
Best-selling and New Cases by Ben Esty
Best-Selling (MOST POPULAR) Cases:
1) Eaton: Portfolio Transformation & Cost of... View Details
- Web
IFC India: A Circular Journey Through JSW Cement - From Steel Slag to Stronger Shores - Blog - Business & Environment
- 13 Jun 2018
- News