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- Faculty Publications (25)
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- All HBS Web (61)
- Faculty Publications (25)
- 28 Feb 2024
- Blog Post
African American Student Union Spotlight on Entrepreneurship
enterprise software and branded consumer companies. Beyond my role there, I founded, grew, and successfully exited an online marketplace designed to unlock educational and professional opportunities for underrepresented minority groups....
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- 12 Nov 2014
- Op-Ed
A Challenge to the New Congress: Pass Housing Finance Reform
mortgage should continue as the backbone of the new system. It helps keep monthly payments low, and protects consumers from interest-rate volatility. Given the recent extreme economic stress, Uncle Sam must stand behind these mortgages in...
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- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
A conversation with Nancy Koehn, author of Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell, HBS Press, 2001. "I am just fascinated by the power, the quirks, the determination, and the durability of...
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by Martha Lagace
- 01 Dec 2007
- News
Lighten Up
grew, Coup and Kim sought out the most durable but lightweight materials. The packs, for instance, feature the same high-tech fiber used to make bulletproof vests. “It’s stronger than steel by weight and prevents the pack from tearing,”...
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- 10 Dec 2007
- HBS Case
One Laptop per Child
technique where you set an almost impossible price target and then "engineer backwards" the design of the product to meet that price, explains Quelch. The technique has been used occasionally by consumer View Details
- 01 Mar 2008
- News
Innovation, Inc.
As a way to delve deeper into the link between motivation and creativity, Amabile and her husband, psychologist Steven J. Kramer, conducted a three-year study of 238 professionals from seven companies in the high-tech, consumer products,...
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- 06 Jul 2015
- Research & Ideas
Money and Quotas Motivate the Sales Force Best
Reciprocity: Insights from a Field Experiment, released in May. The pair used a consumer durable goods business in India as a real-world laboratory for the research. "Running this kind of experiment is not...
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- 04 Jan 2012
- First Look
First Look: January 4
market based on free riding produce high-quality products? Third, from a public policy perspective, does the mandatory sharing of enhancements raise or lower consumer surplus and industry profits? We develop a two-sided model of...
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Carmen Nobel
- 12 Jan 2010
- First Look
First Look: Jan. 12
to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be...
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Martha Lagace
- 08 Oct 2013
- First Look
First Look: October 8
then link our model to search engine market conditions: we derive comparative statics on consumer choice parameters, presenting relationships between market share, quality, and user welfare. We also analyze the prospect of joining...
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Sean Silverthorne
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that...
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Carmen Nobel
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
labels (vs. text warning labels, calorie labels, and no labels), provided insight into psychological mechanisms driving effectiveness, and assessed consumer sentiment. Study 1 indicated that graphic warning labels reduced the share of...
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Sean Silverthorne
- 09 Nov 2010
- First Look
First Look: November 9, 2010
presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to...
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Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily...
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Martha Lagace
- 14 Jan 2014
- First Look
First Look: January 14
technology. We develop a model to show that the intermediary will want to restrict sellers from charging buyers more for transactions it intermediates. We show that this restriction can reduce consumer surplus and welfare, indeed...
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Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity View Details
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Martha Lagace
- 17 Mar 2009
- First Look
First Look: March 17, 2009
within the household. We find positive impacts, particularly for women who have below-median decision-making power in the baseline, and we find this leads to a shift towards female-oriented durables goods purchased in the household....
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Martha Lagace