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- Faculty Publications (36)
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- All HBS Web (135)
- Faculty Publications (36)
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
pursue these two models and do fine, says Holt. 'something Different' But the brands that interest him most, consumer brands that maintain the most powerful grip on the market for years running, don't fit these models. "The most...
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by Martha Lagace
- 30 Nov 2016
- Op-Ed
Where Could More Regulation Help Small Businesses? Online Lending.
players tend to offer. The problem is that lending to small businesses falls through the regulatory cracks, specifically on borrower protections. As a case in point, safeguards such as the Truth in Lending Act afford consumers...
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- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
At first blush, the consumer appeal of a business like Groupon seems pretty obvious. The popular deal-of-the-day Internet start-up sells vouchers to restaurants, spas, and other local businesses at major markdowns--and who wouldn't want...
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by Carmen Nobel
- Web
Labor Practices | Baker Library | Bloomberg Center | Harvard Business School
the corporation. In the ensuing years, the annual reports and major corporate publications included relatively few images of women in the workforce. Women were increasingly represented, however, in the role of consumer using steel...
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- 01 Jun 2010
- News
Michael Depatie
interesting. People who know us, love us. The problem we have is not enough people know us. So we’re building up our InTouch loyalty program, which we introduced in 2004. Right now about 30 percent of our reservations come through that...
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- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more...
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- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
the last decade is the dramatic increase in the number of companies concerned with corporate social responsibility, and the resultant rise in the range and variety that such efforts have taken. From "old" models in which companies either donated money directly to...
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by Sean Silverthorne
- 24 Jan 2012
- First Look
First Look: Jan. 24
PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products...
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Sean Silverthorne
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
plus only if consumers accept them. As an example, he cites an instance when GM and Ford customers rejected upgrades in the rear suspensions of Camaros and Mustangs because aficionados liked the feel of their "ride" just the way...
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- 04 Oct 2011
- First Look
First Look: October 4
consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative...
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Sean Silverthorne
- 29 Jun 2017
- Research & Ideas
Why Uber Is Worth Saving and How To Do It
was providing rides in 311 cities and 58 countries, and the startup’s reported valuation was estimated at about $70 billion in 2017. Consumers raved so much about the service initially that many public officials happily rewrote rules to...
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- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points”...
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by Sean Silverthorne
- 07 Apr 2009
- First Look
First Look: April 7, 2009
109-070 Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's...
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Martha Lagace
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
Roy K. McCall (MBA 1984) (iUniverse) Huai’an-born Zhou Enlai was contemporary China’s greatest statesman, spymaster, and negotiator. According to McCall, the People’s Republic of China would not exist today without Zhou’s skill as communicator and administrator. Yet he...
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- 22 Jan 2007
- Research & Ideas
The Immigrant Technologist: Studying Technology Transfer with China
entrepreneurship in China? A: Our interviews in Beijing and Shanghai emphasized that China is not for everybody. Even though the country generates a lot of excitement, offers a huge consumer market, and retains a lower-cost but very...
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- 20 Jan 2015
- First Look
First Look: January 20
pure e-tailer as well as two competing multichannel retailers. Even though self-matching is likely to reduce a retailer's profits, with some consumers paying the lower price, we uncover two novel mechanisms that can make self-matching...
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Sean Silverthorne
- 10 Jan 2005
- Research & Ideas
The Knowledge Coach
another. When e-business burst on the scene, GE's CEO Jack Welch was impressed by the strategy adopted by the CEO of GE's Global Consumer Finance (GCF) division, who realized he was not up to speed in e-business. The CEO identified the...
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by Dorothy Leonard & Walter Swap
- 01 Mar 2006
- News
Drive-In Nation
forth as a solution. But HBS assistant professor Daniel Snow, who studies the application of new technology, offers a caveat. Snow, who has worked with both Honda and Ford, points out that technological advances are a plus only if View Details
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
evolution of the industry through the introduction of key service elements like flight attendants, in-flight meals, and loyalty programs. Each of these service elements, which are common today, was introduced as a key differentiator by a...
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- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
1999 by chairman and CEO Michael Bronner, had all the scale anyone could ask for: to create a national customer-loyalty program (like airlines' frequent-traveler mileage points) which would pay consumers rebates on their shopping—not in...
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by John S. Rosenberg