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Show Results For
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All HBS Web
(155)
- News (57)
- Research (40)
- Events (1)
- Multimedia (6)
- Faculty Publications (18)
- January 2019 (Revised October 2020)
- Technical Note
Brand Storytelling
By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important...
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Keywords:
Brand Communication;
Brand Management;
Brand Storytelling;
Marketing;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Advertising;
Consumer Behavior;
Consumer Products Industry
Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
Victorian Contributions to Political Economy and Business Ethics
John Ruskin – the nineteenth-century English writer, artist, philosopher, art critic, and philanthropist – may not be a household name among management theorists, but his work and thought have important implications for contemporary business and political...
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William C. Kirby
William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details
- 28 Feb 2022
- Blog Post
Making an Impact on the Media Industry with my MBA
Before school, I was involved with other young contemporary art lovers through the Los Angeles County Museum of Art (LACMA) and hoped to find the same connection here at HBS. I...
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- Research Summary
Creativity and Innovation
Starting in 2016, I undertook several new projects on creativity and innovation. The first, a revision of my 1988 componential theory of creativity and innovation, was coauthored with Michael Pratt (Boston College) and published in Research in Organizational... View Details
- 25 Feb 2015
- HBS Seminar
Jeffrey Schnapp, Harvard Graduate School of Design
- February 2010 (Revised June 2011)
- Case
SEWA Trade Facilitation Center: Changing the Spool
By: Mukti Khaire and Kathleen L. McGinn
The case is about the decision to convert a not-for-profit organization into a for-profit company. SEWA Trade Facilitation Center (STFC), which is part of a larger non-profit organization—the Self-Employed Women's Association (SEWA)—works to improve the livelihoods of...
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Keywords:
Cooperative Ownership;
For-Profit Firms;
Gender;
Business Model;
Organizational Change and Adaptation;
Nonprofit Organizations;
Arts;
Entrepreneurship;
Economic Growth;
Growth and Development Strategy;
Consumer Products Industry;
India
Khaire, Mukti, and Kathleen L. McGinn. "SEWA Trade Facilitation Center: Changing the Spool." Harvard Business School Case 810-044, February 2010. (Revised June 2011.)
- Web
Curriculum - MBA
students discuss classical and contemporary papers fundamental to the current biotechnology revolution (such as those underpinning the use of monoclonal antibodies, stem-cell transplantation, neural stimulation and regeneration, and gene...
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- Web
Site Map
Site Map Site Map General Information HBS Home About Annual Report Baker Library | Bloomberg Center Campus Case Method 100 Years Contemporary Art Employment Map / Directions News Racial Equity School...
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- Web
Hiring Organizations
Early Bird Education Group East Ventures eBay Ebb Carbon Ecologi EDENS EduLab Capital Partners EF Education First Electra Electric Hydrogen Co. Electronic Arts Element Science Elevation Capital Eli Lilly & Company Elliott Investment...
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- Web
Campus & Culture | About
racial equity and diversity. More on Advancing Racial Equity Baker Library | Bloomberg Center Delivering distinctive information expertise, services & products. Explore Baker Library Contemporary Art More on...
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- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
arrangement and a commitment contract that made the $30 payment conditional on both attending the provider visit and meeting an ART adherence threshold. Third, the passive control arm received routine care and no incentives. Participants:...
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Keywords:
Sean Silverthorne
- 13 Mar 2018
- First Look
March 13, 2018
West: Origins, Evolution and Resilience The United States in Contemporary Perspectives: Evolving Forms, Strategy, and Performance By: Collis, David J., Bharat Anand, and J. Yo-Jud Cheng Abstract—In spite of surging interest in the...
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Keywords:
Sean Silverthorne
- Web
Special Collections and Archives | Baker Library | Bloomberg Center | Harvard Business School
company annual reports and audiovisual and digital materials, as well as works of art by a diverse range of artists from around the world.While the collections contain extensive materials on American businessmen and leaders from the...
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- Web
Named Fellowship Funds - Alumni
Columbia Building Industry Association and founding board member of the Washington Downtown Business Improvement District and Rosslyn Business Improvement District. Jennifer is on the board of directors for Washington Performing Arts and...
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- Web
HBS - The year in Review
services to faculty, staff, and students including research and course support, information and data management services, and information products. They also manage contemporary and historical collections, the HBS View Details
- 03 Jul 2012
- First Look
First Look: July 3
own right. This article explores what the teams research community has to gain by researching, theorizing, and understanding the many new forms of contemporary collaboration. Working PapersHow Do Risk Managers Become Influential? A...
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Keywords:
Sean Silverthorne
- 01 Jun 2023
- News
Spray Canon
Taylor Callery Taylor Callery When street artist Jean-Michel Basquiat’s Untitled sold for $110.5 million in 2017, famed art dealer and curator Jeffrey Deitch (MBA 1978) told the New York Times that the artist was “now in the same league as Francis Bacon and Pablo...
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HBS - The year in Review
contemporary art program. The bronze work Sentinel (Mami Wata) by artist Simone Leigh takes inspiration from an animistic deity celebrated throughout Africa and the African diaspora and invites reflection on...
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- Web
Special Collections and Archives Exhibits | Baker Library | Bloomberg Center | Harvard Business School
Contemporary Business Archives.From Inquiry to Action: Harvard Business School & the Case MethodSince the 1920s, HBS has been an innovative leader in the development and refinement of teaching with the case method, helping to shape...
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