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Show Results For
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All HBS Web
(326)
- News (42)
- Research (227)
- Multimedia (2)
- Faculty Publications (46)
- 24 Jan 2013
- Working Paper Summaries
Punctuated Generosity: How Mega-events and Natural Disasters Affect Corporate Philanthropy in US Communities
Keywords:
by András Tilcsik & Christopher Marquis
- 26 May 2015
- Research & Ideas
Corporate Field Researchers Share Tricks of the Trade
showing how certain investors spend a lot of time in private meetings with corporate executives—and how this gives the investors an unfair advantage, in spite of Federal regulations that are supposed to level the investment playing field....
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by Carmen Nobel
- Web
Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School
of its stockholders, employees, the public—and the nation. Lessons in Economics Gary Works Photograph Album Shaping the Corporate Image: Footnotes 57 Gonzalo Montiel Roig, “The Industrial Photography and the Steel Company Archive of...
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- January 2000
- Case
Selecting a New Name for Security Capital Pacific Trust
A methodology for selecting a new corporate brand name is explored, highlighting different types of names, criteria and hurdles in securing new names, and legal implications. Brand identity consultancy Lippincott & Margulies guided a real estate investment trust...
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Fournier, Susan M., and Andrea Carol Wojnicki. "Selecting a New Name for Security Capital Pacific Trust." Harvard Business School Case 500-054, January 2000.
- 08 Dec 2009
- First Look
First Look: Dec. 8
generally unappreciated. Download the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1511274 Opening Up or Shutting Down? The Effects of Multiple Identities on Problem Solving Author: Lakshmi Ramarajan Abstract Across three...
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Keywords:
Martha Lagace
- April 1990
- Case
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program
By: Stephen A. Greyser and Norman Klein
Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used...
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Keywords:
Policy;
Brands and Branding;
Decisions;
Advertising;
Marketing Strategy;
Risk and Uncertainty;
Financing and Loans;
Reputation;
Nonprofit Organizations
Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program. Harvard Business School Case 590-108, April 1990.
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- September 1991
- Case
Momenta Corp. (B)
Momenta is a one-year-old corporation that has sought to build a distinct culture and identity through a structured process and organized rituals. The company is seeking to be a major player in the highly competitive pen-based computer market and has attracted...
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Bhide, Amar. "Momenta Corp. (B)." Harvard Business School Case 392-014, September 1991.
- 10 Jul 2006
- Working Paper Summaries
Nationality and Multinationals in Historical Perspective
Keywords:
by Geoffrey G. Jones
Stephen A. Greyser
Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details
Keywords:
sports
- Research Summary
Dissertation: Speaking Up on Boards
My dissertation examines individual and group behavior in corporate boards of directors. I focus on individual traits and group traits that can foster or inhibit the act of speaking up when an individuals views go against the general consensus in the room. Research and...
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- November 2021 (Revised January 2022)
- Case
Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center
By: Linda A. Hill and Emily Tedards
In 2016, Nicole M. Jones was hired to lead The Hangar, Delta Air Lines’ new innovation center in Atlanta, Georgia. Delta’s leadership had intended for The Hangar to catalyze a new approach to innovation at the company. After conducting three months of research on...
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Keywords:
Innovation Lab;
Breakthrough Innovation;
Biometric Technology;
Innovation and Invention;
Leadership;
Innovation and Management;
Collaborative Innovation and Invention;
Innovation Strategy;
Technological Innovation;
Georgia (state, US)
Hill, Linda A., and Emily Tedards. "Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center." Harvard Business School Case 422-042, November 2021. (Revised January 2022.)
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
The following excerpt is taken from the "Lessons of Restructuring" section of Gilson's introduction to Creating Value through Corporate Restructuring. Although the case studies in this book span a wide range of companies,...
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Keywords:
by Stuart C. Gilson
- May 2003
- Case
Renault-Nissan Alliance, The
By: Michael Y. Yoshino and Perry Fagan
On Wednesday, May 29, 2002, the board of directors of Renault-Nissan BV (RNBV) met for the first time to discuss the state of the alliance between Renault SA and Nissan Motors-two of the world's largest automakers. RNBV was a 50/50 joint venture company established in...
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Keywords:
Joint Ventures;
Global Strategy;
Organizational Culture;
Alliances;
Business or Company Management;
Mergers and Acquisitions;
Management Analysis, Tools, and Techniques;
Auto Industry
Yoshino, Michael Y., and Perry Fagan. "Renault-Nissan Alliance, The." Harvard Business School Case 303-023, May 2003.
- February 2023 (Revised July 2023)
- Case
Moleskine Foundation: Can Creativity Change the World?
By: Ryan Raffaelli, Alexandra C. Feldberg and Sarah Gulick
The Italy-based Moleskine Foundation worked with young adults in Africa and Europe to inspire social change through art and creative projects. Adama Sanneh, the newly appointed CEO of the Moleskine Foundation, faced several challenges: First, he had to make his own...
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Keywords:
Nonprofit Organizations;
Social Enterprise;
Leadership;
Identity;
Strategy;
Education Industry;
Italy;
Africa;
Europe;
United States
Raffaelli, Ryan, Alexandra C. Feldberg, and Sarah Gulick. "Moleskine Foundation: Can Creativity Change the World?" Harvard Business School Case 423-043, February 2023. (Revised July 2023.)
- 29 Sep 2023
- Blog Post
HBS Latino Student Association Spotlight: Reyna Pacheco Rios (MBA 2025)
Would I be able to make my family proud and honor my roots? Would I be able to make my American identity shine just as bright to prove my love for this country? Along my journey I have discovered that being “Mexican American” can be what...
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- 16 Sep 2014
- First Look
First Look: September 16
channel is the most relevant one. Download working paper: http://ssrn.com/abstract=2419522 Competition and Social Identity in the Workplace: Evidence from a Chinese Textile Firm By: Kato, Takao, and Pian Shu Abstract—We study the impact...
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Keywords:
Sean Silverthorne
- 2023
- Working Paper
Data Governance, Interoperability and Standardization: Organizational Adaptation to Privacy Regulation
By: Sam (Ruiqing) Cao and Marco Iansiti
The increasing availability of data can afford dynamic competitive advantages among data-intensive
corporations, but governance bottlenecks hinder data-driven value creation and increase regulatory risks.
We analyze the role of two technological features of data...
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Keywords:
Organizations;
Information Technology;
Performance Productivity;
Growth and Development;
Transformation
Cao, Sam (Ruiqing), and Marco Iansiti. "Data Governance, Interoperability and Standardization: Organizational Adaptation to Privacy Regulation." Harvard Business School Working Paper, No. 21-122, May 2021. (Revised November 2023.)