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All HBS Web
(4,265)
- People (11)
- News (996)
- Research (2,444)
- Events (11)
- Multimedia (34)
- Faculty Publications (936)
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- Website
Creating Emerging Markets
By: Geoffrey Jones
Harvard Business School has an on-going program to conduct in-depth interviews with top business leaders who have created and managed businesses in Africa, Asia, the Middle East, and Latin America over the last four decades. These interviews, many lasting several...
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Jones, Geoffrey. Creating Emerging Markets. http://www.hbs.edu/businesshistory/emerging-markets/Pages/default.aspx.
- 2014
- Other Teaching and Training Material
Marketing Reading: Creating Customer Value
By: Sunil Gupta
This Reading explores how firms can create value for their customers. The goal of any business is to delight customers by understanding its customers' needs and to provide products and services to meet those needs. As a result, it is critical to understand what...
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Keywords:
Consumer Behavior;
Consumer Marketing;
Customer Experience;
Network Effects;
Service Profit Chain;
Total Customer Value
Gupta, Sunil. "Marketing Reading: Creating Customer Value." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8176, 2014.
- Web
Creating Emerging Markets
Thriving in Growth & Turbulence The Creating Emerging Markets project provides a unique research and teaching resource on business leadership in Africa, Asia, Latin America and the Middle East over recent...
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- September 1995 (Revised October 1995)
- Case
Transcape Systems: Creating a Market
Entrepreneurial companies must overcome substantial barriers to create markets for innovative products in industries reluctant to embrace change. Transcape Systems faces this callenge as it attempts to create a market for interactive multimedia software in the...
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Keywords:
Market Entry and Exit;
Applications and Software;
Entrepreneurship;
Business Startups;
Product Marketing;
Information Technology Industry;
Entertainment and Recreation Industry;
Health Industry
Kosnik, Thomas J., and Dave Frampton. "Transcape Systems: Creating a Market." Harvard Business School Case 596-047, September 1995. (Revised October 1995.)
- Web
Interviews - Creating Emerging Markets
Interviews The interviews in the Creating Emerging Markets archive form a permanent and unique resource held in Harvard Business School’s Baker Library. Many interview transcripts can be downloaded...
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- Person Page
Creating Emerging Markets (Business History)
By: Tarun Khanna
Professor Tarun Khanna is faculty co-chair of the Creating Emerging Markets (CEM) Project. The project provides a unique research and teaching resource on business leadership in Africa, Asia, Latin America, and the Middle East over recent decades.... View Details
- Web
Events - Creating Emerging Markets
conference considered the ways oral history including the interviews undertaken by the Creating Emerging Markets project can be used in research. The speakers were Susie Pak (St. John’s), Valeria Giacomin...
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- Web
Newsletter - Creating Emerging Markets
Newsletter Join our mailing list to receive updates. We often feature news and updates about the project on the Creating Emerging Markets project website. We also publish regular regional newsletters focused...
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- Web
Blog - Creating Emerging Markets
Blog Introducing the Creating Emerging Markets Sustainability SeriesLynn Schenk and Maxim Pike Harrell 03 Nov 2022 Creating Emerging Markets...
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- Web
Faculty - Creating Emerging Markets
Faculty Project Coordinator Geoffrey G. Jones Isidor Straus Professor of Business HistoryResearch Interests: business history, international business, entrepreneurship, environment, globalization Interviews Neveen El TahriBadreddine OualiAmina Laraki SlaouiMostafa...
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- Web
Resources - Creating Emerging Markets
conference papers, and graduate level research. Stories of Corruption CEM has started a blog series featuring personal accounts of corruption in emerging markets as a means of fostering transparent data collection on the topic. We invite...
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- 05 Sep 2018
- Video
James Mwangi Creating Emerging Markets Full Interview
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- 18 Feb 2009
- News
Creating a real healthcare market
- Web
Video Clips - Creating Emerging Markets
to all potential consumers. Duration: 01:18 Ratan Naval Tata Ratan Naval Tata Base Of The Pyramid Ratan Naval Tata, former Chair of Tata Group in India, assesses the base of the pyramid market and the need to respect the dignity of those...
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- Web
Published Materials - Creating Emerging Markets
History Review The Alternative Business History: Business in Emerging Markets By: Gareth Austin, Carlos Davila and Geoffrey Jones MAR 2017 Article Enterprise & Society Creating Ecotourism in Costa Rica,...
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- 12 Jul 2016
- Video
Doing Good By Doing Business - Creating Emerging Markets
- Web
Teaching Guidelines - Creating Emerging Markets
Uses for Research & Teaching Research Guidelines Teaching Guidelines Teaching Guidelines Transcripts and/or video clips from the CEM interviews were downloaded and used for teaching in classroom settings at over 150 educational institutions located in 80 countries in...
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- Web
Global Maps - Creating Emerging Markets
Global Maps Historical Data Visualization The HBS Historical Data Visualization (HDV) tool charts the global growth and evolution of business over time and includes historical mapping of major economic and political indicators. It includes maps of the global expansion...
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- 05 Sep 2018
- Video