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All HBS Web
(62)
- News (11)
- Research (32)
- Multimedia (2)
- Faculty Publications (31)
- 01 Jun 2023
- News
Pet Project
beginning was that the only way DTC physical goods make sense, as a venture-fundable, multiple-X return on your investment business, is if you can achieve the strong lifetime value (LTV) to customer-acquisition-cost (CAC) ratio that...
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- 01 Mar 2021
- Blog Post
Exploring Career Passions through Short Intensive Programs – Moving Beyond Direct to Consumer
design, incubate and invest in DTC businesses through their multiple forms and iterations. Tell us about your SIP. Why is it exciting? Our SIP is called Managing Beyond Direct to Consumer (DTC) and we are in our second year of running it....
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- Web
2023 Reunion Presentations - Alumni
The Rise of DTC Brands – Implications for Legacy BrandsProfessor Rajiv Lal This modified case discussion did not require pre-reading. + More Info – Less Info We discuss the forces that have given rise to many direct-to-consumer (DTC)...
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- 06 Oct 2023
- Blog Post
Short Intensive Programs 2024 Preview: From Climate Change to Formula 1
in last year’s SIPs gave rave reviews. Neelam Khan (MBA 2024) considers Moving Beyond DTC a highlight of her time at HBS, and noted its comprehensive approach. “It didn't solely focus on founders and branding; it also offered a thorough...
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- 01 Mar 2023
- News
Case Study: Power Nappy
The Answers: It depends on the company’s goals. We’ve seen many examples of DTCs that had to scale and go to retail faster than they were ready, due to investor pressure. If Saigal is happy with the current scale and performance, she...
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- 19 Jan 2022
- Blog Post
From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business
year. The course focused on how to grow, scale, and move from purely DTC to omnichannel – with the assistance of many incredible guests (Lori Greiner of Shark Tank, Jordana Kier and Alexandra Friedman of Lola, and Christina Tosi of...
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- Web
2022 Reunion Presentations - Alumni
direct-to-consumer (DTC) brands such as Dollar Shave Club, Harry’s, Glossier, and Allbirds. These brands entered mature markets dominated by established players like Gillette, L’Oréal, and Nike, and yet they grew rapidly to attain valuations over $1 billion. At the...
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- 06 Feb 2023
- Blog Post
African American Student Union Spotlight on HBCUs
started as DTC companies and have since grown to multi-million and billion dollar brands. We heard directly from the founders, which included celebrity entrepreneurs like Scarlett Johansson, Kim Kardashian, Bobbi Brown, David Chang, and...
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- Web
Online Digital Marketing Strategy Course | HBS Online
companies, their associated marketing risks and challenges, and how to reshape your marketing practices to compete with emerging brands. Highlights Nicholas Ling, Pattern Brands CEO Asmita Dubey, L'Oreal CMO Changes in Distribution ShowHide Details Concepts View Details
Dawn Dobras
career, including 13 years at Gap Inc, Dawn built consumer brands in beauty, fashion and home with a deep focus on retail, DTC and omni-channel in settings. As former CEO of Credo Beauty (largest clean beauty retailer in the US), Dawn led...
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- 05 Oct 2021
- News
Launch Signals
the fastest-growing DTC brand with a 313.7 percent increase in online traffic quarter-over-quarter. Both Fitzgerald and de Zárraga see Flare as a stopgap measure until cultural and policy changes shift the prevailing environment around...
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- Web
Digital Marketing Workshop - Course Catalog
The tradeoff for privacy and personalization with 0/1st/3rd party datasets Final Presentations After completing this week, you should be able to present the ideal digital marketing mix for a DTC e-commerce website along with scenarios on...
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Innovating in Health Care - Course Catalog
health care sector, including bricks and mortar primary care centers, insurance, bricks and mortar and virtual health care services, AI, digital health, medical devices, biopharma, diagnostics, payment and delivery intermediaries, telemedicine, View Details
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Flatiron School: Reflections from Summer 2020 - Recruiting
project was the capstone project, and I worked with Birchbox (an HBS founded company!) on analyzing their customer churn. Jay Kim (MBA 2020): I was paired with a beverage start-up based in Miami and helped the company make the pivot from B2B sales to View Details
- Web
Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog
for success as well as familiarize ourselves with basic theoretical perspectives on the product life cycle. Cases discussed include Casper Sleep, a DTC mattress company, that sought to evolve over time from a single mattress offering to...
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- 16 Nov 2020
- Blog Post
Flatiron School: Reflections from Summer 2020
paired with a beverage start-up based in Miami and helped the company make the pivot from B2B sales to DTC sales in the face of COVID disruptions by analyzing its marketing and the sales data. NOTE: Full list of client partners included...
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- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
to offline media, which made attribution modeling more difficult. Decisions pertaining to product extensions, channel expansion beyond DTC e-commerce, and geographic expansion were also on the table to prove that Hubble's customer value...
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Dina Gerdeman
- Web
Print View - Course Catalog
in what digital channel 3. The tradeoff for privacy and personalization with 0/1st/3rd party datasets Final Presentations After completing this week, you should be able to present the ideal digital marketing mix for a DTC e-commerce...
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