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- All HBS Web (113)
- Faculty Publications (19)
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- All HBS Web (113)
- Faculty Publications (19)
- 21 Feb 2012
- First Look
First Look: Feb. 21
information is a central determinant of a firm's demand function, even for purchases as large as college attendance. When Do User Innovators Start Firms? A Theory of User Entrepreneurship Authors:Sonali Shah and Mary Tripsas...
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Sean Silverthorne
- Web
Marketing - Faculty & Research
high accuracy and interpretability. Next, we validate our model through three distinct experiments involving various populations and methods, confirming that our model's visual uniqueness scores and heatmaps align closely with human...
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- July–August 2013
- Article
A Joint Model of Usage and Churn in Contractual Settings
By: Eva Ascarza and Bruce G.S. Hardie
As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers...
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Keywords:
Churn;
Retention;
Contractual Settings;
Access Services;
Hidden Markov Models;
RFM;
Latent Variable Models;
Customer Value and Value Chain;
Consumer Behavior
Ascarza, Eva, and Bruce G.S. Hardie. "A Joint Model of Usage and Churn in Contractual Settings." Marketing Science 32, no. 4 (July–August 2013): 570–590.
- 14 Feb 2022
- Research & Ideas
Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age
their actions. They must learn to see their decisions and actions as working hypotheses that they can only validate by collecting feedback on their impact as expeditiously as possible. Leaders will be blindsided if they rely only on their...
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- Web
Podcast - Business & Environment
assess and validate those targets. He also discusses how the SBTi is transitioning from focusing on technical assistance and assessments to a standard-setting organization. Company Resources: The Science Based Targets initiative How...
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- 01 Nov 2020
- Research & Ideas
Good Leadership Is an Act of Kindness
that these are the most difficult times in memory for many, if not most people. Parents struggle to balance the demands of remote work and homeschooling. Employees who live alone strain to stay focused while isolated from loved ones and...
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by Boris Groysberg and Susan Seligson
- Web
California - Global
cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However,...
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- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market...
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Keywords:
Decision Trees;
Computational Advertising;
Market Segmentation;
Analytics and Data Science;
E-commerce;
Consumer Behavior;
Marketplace Matching;
Marketing Channels;
Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 02 Nov 2023
- News
Seeding Startups
Shirish Nadkarni (MBA 1987) was the director of product planning for Microsoft’s MSN when he decided he was ready to become an entrepreneur. He had recently led the growing internet portal’s 1997 acquisition of Hotmail, the first free, web-based email solution, and the...
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April White
- 01 Sep 2023
- News
Solving for Z
she says. “But it’s important for everyone to listen, learn, and grow together.” CHEERS: While it may feed older coworkers’ negative stereotypes of them, Apollo’s Breitfelder says that the latest research on strengths-based coaching actually View Details
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
explained, is that such issues are deemed too threatening to organizational harmony or to individuals' career advancement. As a result, the validity of a principal U.S. rationale for the Vietnam War, the "domino theory," was...
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by Garry Emmons
- 03 Apr 2012
- First Look
First Look: April 3
812-098 Provides practical guidelines for conducting customer visits to explore and validate demand for an entrepreneurial offering. Reviews conditions under which visits will yield superior insights,...
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Carmen Nobel
- 22 Apr 2022
- Research & Ideas
Companies Can Expand Their Talent Pool by Giving Ex-Convicts a Second Chance
hire workers with a criminal history, especially if crime and safety insurance is available, or if the worker can provide past work performance reviews. The findings were included in a working paper, Increasing the Demand for Workers with...
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by Jay Fitzgerald
- 22 Dec 2008
- Research & Ideas
10 Reasons to Design a Better Corporate Culture
Those who aren't living up to BHC's values soon get the point. Employees at all levels in an organization notice and validate the elements of culture. As owners, they judge every management decision to hire, reward, promote, and fire...
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- 14 Sep 2023
- Blog Post
MBAs Accelerate Their Social Enterprise Ventures
energizing relationships with farmers and changemakers that deepened my commitment to create impact in this space. Benjamin: Throughout my summer venture, extensive dialogues with NGOs and migrants across Europe confirmed my hypothesis: a pressing View Details
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
export is what has often been understood as "export competitiveness". In this thinking, exports become the target and ultimate goal of economic policy. While the crisis has increased the demand for growth strategies, it has also...
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by Christian Ketels
- 22 Feb 2022
- News
New Urban Order
Highway As cities reshape themselves and populations increase, demand for goods will rise. And if the pandemic taught us anything about supply and demand, it’s that the trucking system—once largely unnoticed—can become a real bottleneck....
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Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by;
energy;
environment;
sustainability;
entrepreneurship;
Transit and Ground Passenger Transportation;
Transportation;
Water, Sewage and Supply Systems;
Utilities;
Construction of Buildings;
Construction;
Waste Management and Remediation Services;
Corporate Services
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
reliably meet the demand generated by these evolving clean energy technologies. These are but a few of the many opportunities corporate leadership will need to bring into its deliberations on strategy and resource allocation. Also, in...
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- Career Coach
Anne Marie Checcone
consulting to product management, part-time employment that balanced the demands of family and career, and an international job search when her partner’s career moved the family overseas. Leveraging HBS’s career visioning and...
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- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
airlines increase their retail prices. So all buyers essentially end up sharing the fees, even if they choose to forego the intermediary. Thus begins a vicious cycle of increasing costs. With price coherence in place, intermediaries need not worry that buyer View Details