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-
All HBS Web
(2,677)
- People (2)
- News (1,155)
- Research (1,409)
- Events (3)
- Multimedia (1)
- Faculty Publications (1,260)
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- Fast Answer
Consumer demographics
Where do I find data on consumer demographics and buying behavior? You may begin with: Passport provides data and market reports related to consumer lifestyles in a wide range of industries and geographies. Additional...
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- Fast Answer
Generational demographics
generation. Passport
Global generational demographic reports and data. SimplyAnalytics
Enables creation of maps and tables for the United States that incorporate data such as population, age, race, income,... View Details
Global generational demographic reports and data. SimplyAnalytics
Enables creation of maps and tables for the United States that incorporate data such as population, age, race, income,... View Details
- July 1989 (Revised February 1993)
- Case
National Demographics & Lifestyles (B)
Picks up where National Demographics & Lifestyles (A) left off, describing the company's financing and very successful performance through 1987. At this point, the founders and venture backers face some difficult choices around how and when to harvest the value they...
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Keywords:
Demographics;
Financing and Loans;
Initial Public Offering;
Marketing;
Success;
Performance;
Value Creation;
Industrial Products Industry
Roberts, Michael J. "National Demographics & Lifestyles (B)." Harvard Business School Case 390-006, July 1989. (Revised February 1993.)
- October 1987 (Revised May 1993)
- Case
National Demographics & Lifestyles (A)
Describes National Demographics and Lifestyles (NDL), a Colorado-based company that compiles a database from product "warranty registration cards" and sells mailing lists from this database. The company has burned through more rounds of financing than ever intended,...
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Keywords:
Demographics;
Venture Capital;
Financing and Loans;
Management;
Marketing;
Information Industry;
Colorado
Roberts, Michael J. "National Demographics & Lifestyles (A)." Harvard Business School Case 388-043, October 1987. (Revised May 1993.)
- Forthcoming
- Article
Demographic 'Stickiness': The Demographic Identity of Departing Group Members Influences Who Is Chosen to Replace Them
By: Edward H. Chang and Erika Kirgios
People tasked with replacing a departing group member are disproportionately likely to choose a replacement with the same demographic identity, leading to demographic “stickiness” in group composition. We examine this effect in 2,163 U.S. federal judge appointments...
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Chang, Edward H., and Erika Kirgios. "Demographic 'Stickiness': The Demographic Identity of Departing Group Members Influences Who Is Chosen to Replace Them." Management Science (forthcoming). (Pre-published online August 24, 2023.)
- 08 Mar 2012
- News
Demographics Could Give the U.S. Competitive Edge
- Article
Relational Reconciliation: Socializing Others Across Demographic Differences
By: Lakshmi Ramarajan and Erin M. Reid
In demographically diverse organizations, employees charged with socializing others—
socialization agents—must navigate a deep tension between the organization’s needs to
integrate individuals into a collective and individuals’ needs for recognition of their
unique...
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Ramarajan, Lakshmi, and Erin M. Reid. "Relational Reconciliation: Socializing Others Across Demographic Differences." Academy of Management Journal 63, no. 2 (April 2020): 356–385.
- 19 Aug 2013
- News
How China can defuse its looming demographic crisis
- September 2020 (Revised July 2022)
- Exercise
Artea (B): Including Customer-level Demographic Data
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...
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Keywords:
Targeting;
Algorithmic Bias;
Race;
Gender;
Marketing;
Diversity;
Customer Relationship Management;
Demographics;
Prejudice and Bias;
Retail Industry;
Apparel and Accessories Industry;
Technology Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-level Demographic Data." Harvard Business School Exercise 521-022, September 2020. (Revised July 2022.)
- Fast Answer
Company demographics by size and state
Where can I find statistics on US businesses by size and state? The Small Business Administration's Office of Advocacy Date on Small Businesses curates a list of sources for data on businesses with and without employees, including the Census Bureau and Bureau of...
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- 1977
- Working Paper
Mitigating Demographic Risk Through Social Insurance
By: Jerry R. Green
A two-period lifetime overlapping generations growth model is used to evaluate the possibility that social insurance can effectively offset economic risks associated with uncertainty about the rate of population growth. Crude measures of the seriousness of this type of...
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Keywords:
Social Insurance;
Econometric Models;
Public Sector;
Government Administration;
Policy;
Human Needs;
Social Issues;
Risk and Uncertainty
Green, Jerry R. "Mitigating Demographic Risk Through Social Insurance." NBER Working Paper Series, No. 215, November 1977.
- June 11, 2021
- Article
Addressing Demographic Disparities in Clinical Trials
By: Kathy Giusti, Richard G. Hamermesh and Mark Krasnow
Disparities in health care are not just limited to the delivery of care. They also exist in the way that clinical trials are structured. Women, people of color, and the elderly often are not adequately represented. This article offers three strategies for addressing...
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Giusti, Kathy, Richard G. Hamermesh, and Mark Krasnow. "Addressing Demographic Disparities in Clinical Trials." Harvard Business Review Digital Articles (June 11, 2021).
- February 1993
- Teaching Note
National Demographics & Lifestyles (B) TN
Teaching Note for (9-390-006).
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Keywords:
Industrial Products Industry
- December 1988 (Revised March 1993)
- Teaching Note
National Demographics & Lifestyles (A), Teaching Note
Teaching Note for (9-388-043).
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- Forthcoming
- Article
The Diversity Heuristic: How Team Demographic Composition Influences Judgments of Team Creativity
By: Devon Proudfoot, Zachariah Berry, Edward H. Chang and Min B. Kay
Despite mixed evidence for the relationship between demographic diversity and creativity, we propose that observers hold a lay belief that demographic diversity increases creativity and apply this lay belief in judgments about teams and their creative work. Across...
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Proudfoot, Devon, Zachariah Berry, Edward H. Chang, and Min B. Kay. "The Diversity Heuristic: How Team Demographic Composition Influences Judgments of Team Creativity." Management Science (forthcoming). (Pre-published online July 21, 2023.)
- 13 Jul 2011
- News
Toyota Pitches Its RAV4 to a New Demographic
- December 2012
- Article
Viewing U.S. Economic Prospects Through a Demographic Lens
By: Jay W. Lorsch and David E. Bloom
- 06 Jul 2012
- Working Paper Summaries
Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals
- July–August 2013
- Article
Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals
By: Kathleen L. McGinn and Katherine L. Milkman
We investigate the role of workgroup sex and race composition on the career mobility of professionals in "up-or-out" organizations. We develop a nuanced perspective on the potential career mobility effects of workgroup demography by integrating the social...
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Keywords:
Professional Service Firms;
Race And Ethnicity;
Ethnicity;
Race;
Personal Development and Career;
Gender;
Legal Services Industry
McGinn, Kathleen L., and Katherine L. Milkman. "Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals." Organization Science 24, no. 4 (July–August 2013): 1041–1060.
- Article
Large-Scale Field Experiment Shows Null Effects of Team Demographic Diversity on Outsiders' Willingness to Support the Team
By: Edward H. Chang, Erika L. Kirgios and Rosanna K. Smith
Demographic diversity in the United States is rising, and increasingly, work is conducted in teams. These co-occurring phenomena suggest that it might be increasingly common for work to be conducted by demographically diverse teams. But to date, in spite of copious...
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Chang, Edward H., Erika L. Kirgios, and Rosanna K. Smith. "Large-Scale Field Experiment Shows Null Effects of Team Demographic Diversity on Outsiders' Willingness to Support the Team." Art. 104099. Journal of Experimental Social Psychology 94 (May 2021).