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- Faculty Publications (6)
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- All HBS Web (42)
- Faculty Publications (6)
- 01 Dec 2006
- News
HBS Honors Four Alumni
and have a very broad perspective within which to put it. You never achieve it totally.” Philip Yeo drew laughter when he said, “To me, wisdom is stealing ideas from others.” “Wisdom is not a destination but something that’s built upon as...
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- 28 Jul 2015
- First Look
First Look: July 28, 2015
"roadmap" as part of the firm's strategic transformation. The roadmap showed both a destination (a target EPS number) and a detailed path to that destination in terms of revenue growth, margin...
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Carmen Nobel
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
"What is the nature of loyalty?" HBS Professor Gerald Zaltman asks. But it's not brand loyalty he's concerned with: rather, it's loyalty in its most fundamental sense. "What is the anatomy of loyalty?" he continues. "What is the meaning...
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by Martha Lagace
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
getting people in the door of a museum has intensified. Admission fees and retail income from gift shops and food sales can have a significant impact on the museum as a whole. Because the Smithsonian's NMNH is located in the heart of one of the world's premier tourist...
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- 04 Feb 2022
- Blog Post
Energy and Cleantech: Career Advice from the Career & Professional Development Office
jobs focused on energy, cleantech, environment, and sustainability. Opportunities exist in virtually every industry, from consumer products and technology, to investing and real estate. In the most recent graduating class, the top five industry View Details
- Profile
Marla Malcolm Beck
into a highly-regarded brand and a destination location. Seeking faster growth, Beck recently sold the company to Macy’s for $210 million but it was not an exit strategy. The Becks will continue to run...
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- Profile
Prita Kumar
studios, subscribers get high quality instruction on demand for as little as $9.99 a month, far less than the cost of a fitness club membership. This is not your 1980s-vintage Jane Fonda workout. Booya is a multi-layered destination...
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- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
You want people to touch your product and actually get the brand experience. You could get to a point where stores like Best Buy become just showrooms and fulfillment is done by Amazon because they are much more efficient at it. I could...
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- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,...
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- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
The bedrock of this system is the "patent," a legal document that allows its holder exclusive commercialization rights of a part of the "idea space" granted through the patent. Strong legal protection of IP has made the U.S. a View Details
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Sean Silverthorne
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into...
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- 19 Jun 2007
- First Look
First Look: June 19, 2007
products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold...
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Martha Lagace
- 07 Apr 2009
- First Look
First Look: April 7, 2009
sold by knowledgeable associates, The Home Depot became a destination place for customers in need of anything from shovels to a new kitchen sink or supplies to use in recovering from a hurricane or flood. Disasters are thus both a source...
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Martha Lagace
- 15 Dec 2015
- News
The Year in Ideas 2015
large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce...
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- 12 Jul 2016
- First Look
July 12, 2016
lecture courses as MOOCs. While the future role of MOOCs in higher education remained a topic of public debate, edX needed to answer concrete managerial and strategic questions. For example, what should edX's scope be? Should edX try to develop a consumer View Details
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Sean Silverthorne
- 16 Sep 2015
- News
Built for Speed
Appliances division—his destination this morning—has piqued the interest of manufacturers worldwide. There is a long call about a potential new hire. The company, which Rogers cofounded in 2007, has almost doubled in size over the past...
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- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
a way that isn’t inauthentic. Can you describe that? A: Sure. It is natural to imagine that once any consumer touchpoint starts having an impact on people’s decisions, companies want to have an impact on that touchpoint. So with TripAdvisor it became the go-to View Details
- 01 Jun 2014
- News
Screen Saver
like Gone with the Wind, a theater owner simply had to screen the movie for people to line up around the block. Today, with movies showing at multiple times and locations, to say nothing of the dizzying array of entertainment options, the challenge is how to become the...
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- 12 Sep 2006
- First Look
First Look: September 12, 2006
brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the...
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Sean Silverthorne
- 10 Dec 2014
- News
Front-Row Seat
events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National Magazine Award for best website...
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