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- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We...
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- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through...
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- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under...
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by Susan Young
- Web
Social Enterprise - Faculty & Research
significant discretion. Corporate philanthropy is our setting to study how a differentiated structural element—the corporate foundation—constrains the influence of individual senior managers and directors on corporate strategy. Our...
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- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
businesses." At the same time, some market segments will continue to prefer the physical interactions embodied in the "old" model and will be willing to pay a premium for high-quality and safe physical consumption. Opportunities may abound in enhancing...
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by Hong Luo and Alberto Galasso
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
habits are changing with the coronavirus pandemic one they leave Amazon, they may be reluctant to return.” “Bac” expressed the following concern: “Amazon better worry about its relationship with law enforcement and facial recognition technology I am tired of having my...
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- Web
2022 Reunion Presentations - Alumni
will look at an example—a company that is optimized to operate in a differentially turbulent environment and is thriving in part by virtue of its ability to handle elevated levels of risk. We will then consider other ideas about how firms...
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- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
to work in your favor for that next job. And privacy disclosure notices on websites, rather than convincing consumers that their private data is well protected, can make them less likely to make a purchase. Here is recent research on the...
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by Sean Silverthorne
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
"massive availability of real estate" have made location differentiation a moot point. Retailers looking to differentiate on selection have fared no better, considering that the latest Coach bag...
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- 01 Apr 2000
- News
Getting the Message
Global Internet Practice. He previously served as founder and CEO of an interactive brand marketing consultancy, where he developed patented applications to help corporations build relationships between their brands and their customers in the online marketspace. The...
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Susan Young
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
Health. Quelch says integrating patient data is crucial to propelling the health care system to become more consumer-centric. Yet with many people concerned about privacy and skeptical about personal data being shared, he believes any...
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- 26 Jun 2000
- Research & Ideas
Presentation Round-Up
lay-out of supermarkets is more or less the same no matter where you go. Various web sites today may try to differentiate themselves by offering a different experience to the consumer, Papa said, "but we find that people want all TVs to...
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- 05 Nov 2013
- First Look
First Look: November 5
person one rank above them instead of the person one rank below. Last-place aversion suggests that low-income individuals might oppose redistribution because it could differentially help the group just beneath them. Using survey data, we...
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Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
world with new clarity. If there is one strain of conventional wisdom pervading every company in every industry, it is the importance of competing hard to differentiate yourself from the competition. And yet going head-to-head with the...
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Martha Lagace
- Web
Podcast - Managing the Future of Work
provides an opportunity for companies to differentiate themselves in the eyes of incumbent and potential workers. Lindsey, welcome back to HBS.Lindsay Jurist-Rosner: Oh, thank you Joe. It's so great to be back.Fuller: Lindsey, caregiving...
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- 14 May 2013
- First Look
First Look: May 14
that decays over time, similar to that of advertising. A major challenge is that privacy laws prevent us from observing information about the applicant pool. I overcome this challenge by using order statistic distribution to infer...
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Sean Silverthorne
- 18 Nov 2014
- First Look
First Look: November 18
major technologies, looking across 55 countries, from 1870 to 2000. We find that greater depth in financial markets leads to faster technology diffusion for more capital-intensive technologies, but only in periods closer to the invention of the technology. In fact, we...
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Sean Silverthorne
- Web
Print View - Course Catalog
bring out the ‘art’ and ‘science’ in brand management? Module 4: The Social Value of Brands Key questions will include: What roles do brands play as relational partners? How do different relational roles contribute to differential costs...
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