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- Faculty Publications (17)
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- All HBS Web (151)
- Faculty Publications (17)
- 26 Apr 2019
- HBS Seminar
Maryaline Catillon, Harvard University
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
Sawyer adds, “Gleason and others argued that their version of fair trade—albeit domestic oriented—offered higher wages, better services, and quality guarantees.” Prior to Gleason entering the scene, fair trade efforts had fallen flat....
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- 07 Dec 2010
- First Look
First Look: Dec. 7
perceived credit quality of the financial guarantors fell, and yields on insured bonds exceeded yields on equivalent uninsured issues. It does not appear that either property and casualty insurers or open-end municipal mutual funds were...
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Sean Silverthorne
- 09 Oct 2020
- Blog Post
4 Things To Know About the MS/MBA Biotech
paying a stream of medical bills. My aversion to health care growing up, juxtaposed by the cost-free, quality care I received later in life as a US citizen, is why I want to work towards improving the health care system. I studied Biology...
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- 12 Jul 2016
- First Look
July 12, 2016
model is defaultable bank liabilities that provide liquidity services to households. The quality of the liquidity services provided by bank liabilities depends on their safety in case of default. Commercial bank debt is fully insured and...
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Sean Silverthorne
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous...
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Keywords:
DTC;
Internet and the Web;
Marketing Channels;
Customer Value and Value Chain;
Governing Rules, Regulations, and Reforms;
Competitive Strategy;
Service Delivery;
Growth and Development Strategy;
Pharmaceutical Industry;
Health Industry;
Retail Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
- August 2004 (Revised July 2006)
- Case
PROPECIA TM: Helping Make Hair Loss History
By: Marta Wosinska and Youngme E. Moon
In late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's...
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Keywords:
Advertising;
Communication Strategy;
Customers;
Marketing Communications;
Marketing Strategy;
Product Launch;
Product;
Performance Effectiveness;
Problems and Challenges;
Quality;
Pharmaceutical Industry
Wosinska, Marta, and Youngme E. Moon. "PROPECIA TM: Helping Make Hair Loss History." Harvard Business School Case 505-035, August 2004. (Revised July 2006.)
- Web
Faculty & Research
matched-model and explicit hedonic quality adjustment. We find that adjusting for price and quality changes in the space economy has substantial effects on estimated growth in economic output, especially...
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- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
applications, such as Snapchat filters, but AR is being applied in far more consequential ways in business. Pioneering organizations are already implementing it in product development, manufacturing, logistics, marketing, service, and training—and are seeing major...
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Carmen Nobel
- Web
Faculty & Advisors - MBA
higher quality clinical trials at a fraction of the time and cost. TrialSpark partners with pharma companies and biotechs to develop drugs through in-licensing clinical stage pharmaceutical assets, NewCo...
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- Web
Blavatnik Fellowship in Life Science Entrepreneurship - Health Care
about developing patient-centered therapies that are portable and easy-to-use. Her post-doctoral research was conducted at Harvard Medical School; the Wyss Institute at the Harvard University; and the Institute for Medical Engineering and Science (IMES) at MIT, where...
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- Web
Degrees, Certifications & Alumni Status | About
credential programs on vital business topics, including negotiation, accounting, finance, and leadership, combining the flexibility of online learning with the rigor and quality of a Harvard Business School education to equip you with new...
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- 23 Sep 2008
- First Look
First Look: September 23, 2008
teamwork in decision-making, the challenges of group decision-making, and the strategies for engaging team learning skills and attitudes to improve both the quality of and commitment to group decisions. Purchase the exercise:...
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Martha Lagace
- 10 Oct 2007
- First Look
First Look: First Look: October 10
broad-based therapies. Instead, the focus should be on enrolling subpopulations, based on diagnostic testing, in trials of targeted drug treatments and on monitoring and assessing effectiveness after drugs...
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Martha Lagace
- 02 Mar 2007
- What Do You Think?
What Is the Government’s Role in US Health Care?
from government. Suggestions of causes of the current challenge of rapidly rising costs in relation to quality of outcomes, at least by the imperfect measure of life expectancy, included waste in the system (Julie Maire, Edward Hare, and...
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- 01 Dec 2023
- News
Wide Horizon
IP rights for suramin, a century-old drug historically used to treat African sleeping sickness, a parasitic disease, and later tested as a treatment for metastatic cancer. N of One had supported a trial by researchers at the University of...
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Dan Morrell; Photos by Sarah Wilson
- 25 Jul 2023
- Research & Ideas
Could a Business Model Help Big Pharma Save Lives and Profit?
With Hepatitis C running rampant in Egypt in 2012, Clifford Samuel, then of California-based Gilead Sciences, convened a series of urgent meetings with Egyptian government officials, doctors, and patients. His goal? To make Gilead’s lifesaving Hepatitis C View Details
- 21 Feb 2018
- Research & Ideas
When a Competitor Abandons the Market, Should You Advance or Retreat?
SolStock In late 2016 drug maker Eli Lilly announced it would stop research on the Alzheimer's drug solanezumab after results proved disappointing over three trials. For competitors such as Biogen, Merck,...
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- 20 Nov 2007
- First Look
First Look: November 20, 2007
ownership patterns across different towns, allowing credible identification of the effects of bank ownership on financial development, lending rates, and the quality of intermediation, as well as employment and investment. Credit markets...
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Martha Lagace
- 22 Feb 2024
- News
Combat-Tested Cancer Coaching
wait until they're safer? So those are all the things the MMRF has to work on is making the drugs safer, making them. Better tolerated, so you have better quality of life. And then understanding the...
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