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- All HBS Web (67)
- Faculty Publications (10)
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Past Issues - Alumni
disrupting traffic in the world’s most congested city How We Make It Work Scenes, suggestions, and strategies from alumni combining careers and family life Code name: Miesiąc Waldemar Maj (MBA 1996) was a key figure in the underground...
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- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
inappropriate ads promoting the brand’s “finger licking good” behavior, many brands quickly turned off existing creative and searched for new brand stories to tell that better reflected the new cultural environment. Consumers largely...
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by Sean Silverthorne
- 08 Feb 2010
- HBS Case
Looking Behind Google’s Stand in China
Google, the "do no evil" company, gained entry into the Chinese search engine market last decade by agreeing to ban search results on topics deemed sensitive by the Chinese government. To Google's...
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- 01 Jun 2004
- News
Working the Street
boxing center. It’s all part of the regular outreach he conducts with local businesses to garner backing for the “support” side of the El Monte PD’s mission. Timken’s search for gang activity one recent afternoon includes using a digital...
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- Web
Business Analyst Online | Baker Library | Bloomberg Center | Harvard Business School
× Please sign in You need to log in to use the bookmarking feature. Sign In Baker Library | Bloomberg Center Search Find Services Ask Browse Databases Collections & Archives Guides Exhibits Find Books, Articles & More More Places HOLLIS...
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- 15 Jul 2014
- First Look
First Look: July 15
"co-search" algorithm to Internet traffic at the SEC's EDGAR website, we develop a novel method for identifying economically-related peer firms and for measuring their relative importance. Our...
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Carmen Nobel
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
sponsored search advertising. Industry estimates indicate that Google earns dramatically higher fees for each search.5 By assigning substantial traffic to Google, Yahoo can increase its short-run revenues.6...
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- 01 Jun 2014
- News
Roads to Recovery
and increased fuel costs, according to a 2011 Texas Transportation Institute study. And that's not just rush-hour mobs. A 2006 study of New York City and Los Angeles estimated that up to one-third of the traffic in those cities consisted...
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- 17 Sep 2013
- First Look
First Look: September 17
transactions in the market for ideas. Download working paper: https://pubwww.hbs.edu/faculty/Pages/download.aspx?name=14-019.pdf Crowdsourcing Peer Firms: Evidence from EDGAR Search View Details
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Sean Silverthorne
- 30 Apr 2013
- First Look
First Look: April 30
intermediary to divert consumers to its favored destinations. Applied to Internet search engines, we investigate a diversion mechanism based on Google's exclusive award of preferential placement to its own services. Using web View Details
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Sean Silverthorne
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
online ad budget is spent on search advertising, which is more effective than banner advertising at driving traffic. The ability to place your ad on the screen exactly where someone is searching for...
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- 14 May 2013
- First Look
First Look: May 14
click-through rates for non-paid algorithmic links and an 85% increase in click-through rates for paid advertising listings of competing online travel agencies. Moreover, the exclusive integration of search engine services into View Details
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Sean Silverthorne
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
looking at observational data on user traffic to Yelp from search engines, we find that Google’s exclusion of downstream competitors may have been effective. The share of Yelp’s View Details
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Dina Gerdeman
- 19 Sep 2019
- News
Predicting Human Behaviors
partner, Honda) began in August 2014, when Misra started his year as a Blavatnik Fellow in Life Science Entrepreneurship, a program launched in 2013 at HBS. Among the numerous scientists Misra met with in his search for marketable life...
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April White
- 08 Apr 2014
- First Look
First Look: April 8
Lee, Charles M.C., Paul Ma, and Charles C.Y. Wang Abstract—Applying a "co-search" algorithm to Internet traffic at the SEC's EDGAR website, we develop a novel method for identifying economically...
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Sean Silverthorne
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
Google reviews (Google’s current tying strategy) or reviews from multiple platforms determined to be the best-performing by Google’s own organic search algorithm. We find that users prefer the version that does not exclude competitor...
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Dina Gerdeman
- 01 Dec 2020
- News
Finding The Right Patient-Provider Match
or a telemedicine appointment with a physician. “We were essential to their ability to direct traffic and get patients to the right services,” says Gardner. By mining the search data on the platform, Gardner...
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Susan Young
- 04 Dec 2012
- First Look
First Look: December 4
Evidence from EDGAR Search Traffic Authors:Charles M.C. Lee, Paul Ma, and Charles C.Y. Wang Abstract Using Internet traffic patterns from the...
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Carmen Nobel
- 07 Feb 2012
- First Look
First Look: February 7
making, and practice. We discuss important implications and offer suggestions for further research. Read the paper: http://dx.doi.org/10.1287/orsc.1100.0618 Equitable and Efficient Coordination in Traffic Flow Management Authors:Cynthia...
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Sean Silverthorne
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
determine whether the practice results in "collusion and monopoly?" In fact, does platform leadership have to be confined to those firms developing technology? Can it just as well be established by marketers who serve as traffic...
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by James Heskett