Show Results For
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All HBS Web
(63)
- Research (44)
- Faculty Publications (29)
Show Results For
-
All HBS Web
(63)
- Research (44)
- Faculty Publications (29)
Shunyuan Zhang
Shunyuan Zhang is an assistant professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.
Professor Zhang studies the sharing economy and the marketing problems that the dynamics of... View Details
- 2008
- Working Paper
Allocating Marketing Resources
- 2008
- Chapter
Allocating Marketing Resources
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
Alexander J. MacKay
Professor... View Details
Eva Ascarza
Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
- Summer 2012
- Article
Epistemic Contests and the Legitimacy of the World Trade Organization: The Brazil–USA Cotton Dispute and the Incremental Balancing of Interests
Jerry R. Green
Jerry R. Green
David A. Wells Professor of Political Economy
John Leverett Professor in the University
Harvard University
Jerry Green is the John Leverett Professor in the University and the David A. Wells... View Details
- Web
PhD Programs - Doctoral
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Program Requirements - Doctoral
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Program Requirements - Doctoral
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Program Requirements - Doctoral
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Program Requirements - Doctoral
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Business Economics - Doctoral
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Program Requirements - Doctoral
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Curriculum - MBA
- Web
ScienceDirect | Baker Library | Bloomberg Center | Harvard Business School
Robert C. Merton
Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.
Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of...
View Details
- Web
Industry Information - Alumni
- 20 Dec 2018
- Research & Ideas