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- 15 Oct 2008
- First Look
First Look: October 15, 2008
advertising agency's decision to unbundle its services as a tradeoff between the fixed cost to the advertiser of establishing and maintaining a relationship with an advertising agency and pecuniary economies of scale available in providing media services. The results...
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Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
implicitly follow these two stages. We have categorized these approaches into a 3x3 matrix, which suggests three different approaches for stage-one demand estimation (decision calculus, experiments and econometric methods), and three...
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Keywords:
Martha Lagace