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All HBS Web
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- People (4)
- News (208)
- Research (468)
- Multimedia (16)
- Faculty Publications (279)
Show Results For
-
All HBS Web
(791)
- People (4)
- News (208)
- Research (468)
- Multimedia (16)
- Faculty Publications (279)
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
entrepreneurial powerhouse. Carolyn’s mix of pep talk and tough love got Tyra to where she is today, and here they pay it forward to empower readers. Whether they’re writing about watching Tyra’s most imperfect moment go viral or how they’ve overcome everything from...
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- Teaching Interest
Overview
I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,...
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Keywords:
Business History;
Government And Business;
International Business;
Globalization;
History;
Government and Politics;
Entrepreneurship;
Ethics;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Africa;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
Oceania
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in...
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Keywords:
Marketing;
Brand Building;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Economics;
Marketing Communications;
Marketing Strategy;
Advertising Campaigns;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 12 Aug 2008
- First Look
First Look: August 12, 2008
Coty. When Beetz was hired as chief executive, it was still a fragmented collection of recently acquired brands. The case describes how Beetz re-ignited the dormant celebrity fragrance business with the successful launch of a new Jennifer Lopez fragrance line. View Details
Keywords:
Sean Silverthorne
- Web
Annual Report 2016 - Annual Report 2016
Eve & Tribe (pictured) focuses on revolutionizing fashion retail in Africa. Best Investment: StreetShares an online marketplace for the financial technology industry that pairs small businesses with potential investors. 3,000 Alumni...
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- 30 Mar 2010
- First Look
First Look: March 30
fashion without intervening predictions. Subjects were yoked so that the same history of outcomes was observed in all conditions. The results revealed the Gambler's Fallacy when outcomes were experienced (with or without predictions)....
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Keywords:
Sean Silverthorne
- 15 Jan 2008
- First Look
First Look: January 15, 2008
relationship formation based on the characteristics of 'settings', or the places and times where actors meet. We argue that bridging relations form when organizations participate in two types of settings: unusually popular or fashionable...
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Keywords:
Martha Lagace
- 01 Sep 2010
- News
Fair Trade
of prestige skin care brands in East Asia, where a preference for lighter skin led to its incorporation into global brands. As in India, these preferences were rooted historically, but they have grown stronger over the recent past .A striking feature of the whitening...
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- Web
Podcast - Managing the Future of Work
competitive if you don’t have some hybrid options or some greater flexibility toward the workplace.Ahuja: Absolutely. I think a big question for us, though, in what we’ve been advising our colleagues is that, how do you create some equitability? So kind of create the...
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- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- Web
Podcast - Managing the Future of Work
winding road is often through social assets, which greatly advantage more affluent kids—you know, their folks or uncles, aunts, neighbors know people who can both give them advice and maybe create opportunities for them. You’re much, much more likely to complete...
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- 08 Nov 2016
- First Look
November 8, 2016
incremental sustainability strategies over decades at his firm. Tompkins, who went on to manage the fashion company Esprit, opted in 1989 to exit business entirely having concluded that capitalism could never be sufficiently sustainable...
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Keywords:
Sean Silverthorne
- 17 Sep 2013
- First Look
First Look: September 17
platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA should go next and answer some complicated personal questions. The case considers issues related to e-commerce platforms, diaspora-based international...
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Keywords:
Sean Silverthorne
- 01 Sep 2013
- News
Who Are We?
range from Fortune 100 and start-up companies to not-for-profits and municipalities. He has helped position Bangkok, Thailand, as a global fashion capital and FootJoy as the number one shoe and glove brand in golf. With FootJoy, he notes,...
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- 16 Sep 2008
- First Look
First Look: September 16, 2008
tendency towards negative recency when outcomes are experienced that disappears when the same outcomes are presented all at once. Experiment 2 examines a boundary condition where outcomes are presented sequentially in an automatic fashion...
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