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All HBS Web
(75)
- News (11)
- Research (46)
- Multimedia (1)
- Faculty Publications (20)
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- April 2003 (Revised December 2006)
- Case
ZARA: Fast Fashion
By: Pankaj Ghemawat and Jose Luis Nueno
Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously...
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Keywords:
Organizational Change and Adaptation;
Multinational Firms and Management;
Competitive Advantage;
Manufacturing Industry;
Apparel and Accessories Industry;
Retail Industry;
Spain
Ghemawat, Pankaj, and Jose Luis Nueno. "ZARA: Fast Fashion." Harvard Business School Case 703-497, April 2003. (Revised December 2006.)
- May 2003 (Revised May 2009)
- Case
ZARA: Fast Fashion
Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously...
View Details
Keywords:
Organizational Change and Adaptation;
Multinational Firms and Management;
Competitive Advantage;
Manufacturing Industry;
Apparel and Accessories Industry;
Retail Industry;
Spain
Ghemawat, Pankaj, and Jose Luis Nueno. "ZARA: Fast Fashion." Harvard Business School Multimedia/Video Case 703-416, May 2003. (Revised May 2009.)
- May 2003
- Supplement
ZARA: Fast Fashion Video
Presents roundtable discussions and vignettes introducing the company and providing an inside view of the four stages of ZARA's business system, including design, sourcing and manufacturing, distribution, and retailing.
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Ghemawat, Pankaj. "ZARA: Fast Fashion Video." Harvard Business School Video Supplement 703-901, May 2003.
- June 2004 (Revised September 2007)
- Case
Zara: IT for Fast Fashion
In 2003, Zara's CIO must decide whether to upgrade the retailer's IT infrastructure and capabilities. At the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite...
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Keywords:
Business Model;
Customer Value and Value Chain;
Information Management;
Infrastructure;
Supply Chain Management;
Information Technology;
Retail Industry
McAfee, Andrew P., Vincent Dessain, and Anders Sjoman. "Zara: IT for Fast Fashion." Harvard Business School Case 604-081, June 2004. (Revised September 2007.)
How Shein and Temu Conquered Fast Fashion
The platforms Shein and Temu match consumer demand and factory output, bringing Chinese production to the rest of the world. The companies have remade fast fashion, but their pioneering approach has the potential to go far beyond retail by linking diverse small...
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- November 2009 (Revised January 2010)
- Case
Zara: Managing Stores for Fast Fashion
By: Zeynep Ton, Elena Corsi and Vincent Marie Dessain
Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store...
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Keywords:
Compensation and Benefits;
Employees;
Managerial Roles;
Service Operations;
Business Processes;
Organizational Change and Adaptation;
Performance Efficiency;
Performance Productivity;
Retail Industry
Ton, Zeynep, Elena Corsi, and Vincent Marie Dessain. "Zara: Managing Stores for Fast Fashion." Harvard Business School Case 610-042, November 2009. (Revised January 2010.)
- May 2017 (Revised August 2021)
- Case
Mavi: Fashioning a Path to Brand Growth
By: Jill Avery and Gamze Yucaoglu
This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales...
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Keywords:
Brand Management;
Brand Architecture;
Brand Portfolio Strategy;
Brand Positioning;
International Expansion;
Retailing;
Fashion;
Pricing;
Fast Fashion;
Emerging Economies;
Brand Extension;
Marketing;
Marketing Strategy;
Brands and Branding;
Emerging Markets;
Growth and Development Strategy;
Expansion;
Global Range;
Decision Choices and Conditions;
Fashion Industry;
Fashion Industry;
Turkey;
Europe;
Asia
Avery, Jill, and Gamze Yucaoglu. "Mavi: Fashioning a Path to Brand Growth." Harvard Business School Case 517-075, May 2017. (Revised August 2021.)
- September 2019 (Revised July 2021)
- Case
Gap, Inc., 2019
By: John R. Wells and Benjamin Weinstock
In 2000, The Gap, Inc. (Gap) was the world’s largest player in specialty fashion retailing, and companies such as Inditex of Spain, H&M of Sweden, and Fast Retailing of Japan were less than a quarter of Gap’s size. But after two decades of growth, Gap’s progress...
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Keywords:
Strategic Change;
Fashion;
Multinational;
Brands;
Fast Fashion;
Competition;
Multinational Firms and Management;
Performance Improvement;
Management Teams;
Brands and Branding;
Change Management;
Strategy;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Sweden;
Spain;
United States
Wells, John R., and Benjamin Weinstock. "Gap, Inc., 2019." Harvard Business School Case 720-377, September 2019. (Revised July 2021.)
- 02 Jul 2014
- Blog Post
Connecting Fashion & Technology at Kate Spade
of opportunities that are occurring at a fast pace. It is the perfect combination for me to work on this summer since I was focused on telecommunications, media and technology (TMT) clients prior to HBS, and I have always had an innate...
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- March 2016
- Case
IC Group A/S
By: John R. Wells and Gabriel Ellsworth
IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on...
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Keywords:
IC Group;
IC Companys;
Carli Gry;
InWear;
Mads Ryder;
Niels Martinsen;
Premium Fashion;
Fast Fashion;
Business Units;
Business Divisions;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Profit;
Revenue;
Multinational Firms and Management;
Business History;
Business or Company Management;
Acquisition;
Growth and Development Strategy;
Brands and Branding;
Distribution Channels;
Organizational Design;
Organizational Structure;
Problems and Challenges;
Strategy;
Product Positioning;
Competition;
Competitive Strategy;
Corporate Strategy;
Vertical Integration;
Segmentation;
Web Sites;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Scandinavia;
Denmark;
Sweden;
Norway
Wells, John R., and Gabriel Ellsworth. "IC Group A/S." Harvard Business School Case 716-446, March 2016.
- December 2018
- Case
Choosy
By: Jeffrey J. Bussgang and Julia Kelley
Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages....
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Keywords:
Artificial Intelligence;
Algorithms;
Machine Learning;
Neural Networks;
Instagram;
Influencer;
Fast Fashion;
Design;
Customer Satisfaction;
Customer Focus and Relationships;
Decision Making;
Cost vs Benefits;
Innovation and Invention;
Brands and Branding;
Product Positioning;
Demand and Consumers;
Supply Chain;
Production;
Logistics;
Business Model;
Expansion;
Internet and the Web;
Mobile and Wireless Technology;
Digital Platforms;
Social Media;
Fashion Industry;
Fashion Industry;
North and Central America;
United States;
New York (state, US);
New York (city, NY)
- Web
Business of Fashion (BoF) | Baker Library | Bloomberg Center | Harvard Business School
Research & Data Services Curriculum See all... Service Audience Faculty Doctoral Students MBA Students Alumni Executive Education Staff Visiting Researchers Ask Us Ask a Question Fast Answers Policies Staff Directory How Do I... Request...
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- May 2013 (Revised March 2014)
- Case
Benetton Group S.p.A., 2000
By: John R. Wells and Galen Danskin
In 2000, Benetton was one of the leading mass fashion competitors in the world with approximately $1.9 billion in sales across 5,500 stores in 120 countries. But the company's fortunes seemed to be on the wane. Operating profits had fallen 9% from the prior year to...
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Keywords:
Fashion;
Strategic Change;
Strategic Management;
Globalized Firms and Management;
Marketing Strategy;
Competitive Advantage;
Performance Consistency;
Management Teams;
Strategy;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Italy
Wells, John R., and Galen Danskin. "Benetton Group S.p.A., 2000." Harvard Business School Case 713-510, May 2013. (Revised March 2014.)
- May 2013 (Revised March 2014)
- Case
Benetton Group S.p.A., 2012
By: John R. Wells and Galen Danskin
On May 31, 2012, after 36 years on the Milan Stock Exchange, Benetton was officially delisted and taken private by Edizione, the Benetton family's holding company. Since 2000, Benetton shareholders had seen its market value fall from $4.3 billion to $720 million at the...
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Keywords:
Strategy;
Fashion;
Retail;
Privatization;
Family Ownership;
Performance Improvement;
Problems and Challenges;
Management Teams;
Globalized Firms and Management;
Change Management;
Restructuring;
Competitive Strategy;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Italy
Wells, John R., and Galen Danskin. "Benetton Group S.p.A., 2012." Harvard Business School Case 713-513, May 2013. (Revised March 2014.)
- February 2016 (Revised August 2016)
- Case
Chilli Beans: Peace, Love, and Sunglasses
By: José B. Alvarez, Robert Mackalski and Andrew Otazo
This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the United States.
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Keywords:
Sunglasses;
Brazil;
Sao Paulo;
Chilli Beans;
Watches;
Fast Fashion;
Supply Chain;
Retail;
Franchise;
International Expansion;
Culture;
Middle Class;
Fashion;
Corporate Entrepreneurship;
Global Strategy;
Customer Focus and Relationships;
Customer Value and Value Chain;
Design;
Economic Growth;
Economic Slowdown and Stagnation;
Goods and Commodities;
Leadership;
Marketing;
Operations;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Brazil;
China
Alvarez, José B., Robert Mackalski, and Andrew Otazo. "Chilli Beans: Peace, Love, and Sunglasses." Harvard Business School Case 516-020, February 2016. (Revised August 2016.)
- Web
Business of Fashion (BoF) Account Setup-HBS Only | Baker Library | Bloomberg Center | Harvard Business School
Research & Data Services Curriculum See all... Service Audience Faculty Doctoral Students MBA Students Alumni Executive Education Staff Visiting Researchers Ask Us Ask a Question Fast Answers Policies Staff Directory How Do I... Request...
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- March 2018
- Case
EKOL Logistics: Thinking Outside the Box
By: Willy C. Shih and Esel Çekin
This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in...
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Keywords:
Growth And Development;
Strategy;
Intermodal Transportation;
Short-sea Transportation;
Capacity Management;
Capacity Planning;
Delivery Planning;
Route Optimization;
Car Spare Part;
Auto Manufacturing;
Automotive Supply Chain;
Europe;
Turkey;
Service Design;
Fast Fashion;
Near-shoring;
Supply Chain;
Supply Chain Management;
Operations;
Performance Capacity;
Performance Efficiency;
Logistics;
Transportation Industry;
Auto Industry;
Turkey;
Germany;
Spain;
European Union;
Europe
Shih, Willy C., and Esel Çekin. "EKOL Logistics: Thinking Outside the Box." Harvard Business School Case 618-037, March 2018.
- January 2020 (Revised October 2021)
- Case
Zara: An Integrated Store and Online Model (A)
By: Antonio Moreno
In 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara’s online business had grown at a fast pace. By 2018, 12% of Inditex Group’s total sales came from the...
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Keywords:
Stores;
Integration;
Operations;
Business Model;
Strategy;
E-commerce;
Fashion Industry;
Fashion Industry;
Europe
Moreno, Antonio. "Zara: An Integrated Store and Online Model (A)." Harvard Business School Case 620-073, January 2020. (Revised October 2021.)