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All HBS Web
(104)
- People (1)
- News (26)
- Research (56)
- Multimedia (1)
- Faculty Publications (26)
- 01 Mar 2006
- News
The Producers
“Back-end” deals, or profit-sharing after a film has been released, also vary widely — if the producer is even included in that aspect of the contract. “Controlling the capital, rights, and distribution are...
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- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Visit & Contact Us Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power...
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- 01 Dec 2004
- News
Getting Personal
case? One of the cases I wrote is about BMW Films’ award-winning marketing campaign. These were eight beautiful short films by famous directors, each less than ten minutes long, stuck on a corner of the Internet. Trailers for them on...
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- 24 Feb 2011
- News
Show Time
be represented at the gala. One of this year’s nominees for Best Picture, Winter’s Bone, and Biutiful, nominated for Best Foreign Language Film, are both distributed by Roadside Attractions, cofounded by Eric D’Arbeloff (MBA ’93). A...
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Garry Emmons
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
position in the market. Q: Do you have a favorite case? A: One of the cases I wrote is about BMW Films' award-winning marketing campaign. These were eight beautiful short films by famous directors, each less than ten minutes long, stuck...
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- 05 Sep 2012
- First Look
First Look: September 5
appropriate data. The U.S. film industry deploys two distinct allocations of property rights, which differentially affect marginal returns on a particular class of investments. In many cases, films are both...
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Sean Silverthorne
- 07 Aug 2012
- First Look
First Look: August 7
are produced and distributed by studios that take in the lion's share of revenue. In contrast, independent films are distributed by studios under revenue-sharing agreements,...
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Keywords:
Sean Silverthorne
- Web
Meet the Team | Information Technology
reliable, smartly designed multimedia teaching products. The team works closely with faculty to meet pedagogical goals and steward cases from concept and field research to classroom use and distribution through Harvard Business...
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- Web
Lessons in Economics | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Visit & Contact Us Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power...
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- Profile
Brian T. Bedol
gymnast Mary Lou Retton. The moment was emotional and compelling and Bedol realized that tears were running down his face. Embarrassed, he looked around the plane and noticed that everyone watching the film were also in tears. As he...
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- 01 Jun 2015
- News
Screen Grab
on-demand video content. But he’s also quick to note that the evolution of shorter-form content such as that being offered by Vessel and Vimeo probably represents the biggest marketplace opportunity in the years ahead. “Traditional film...
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Keywords:
Julia Hanna;
HBO;
Netflix;
Hulu;
Vimeo;
YouTube;
Telecommunications;
Information;
Arts, Entertainment
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
than a Blockbuster store, stocking a limited number of popular movies? Intrigued with these questions, HBS assistant professor Anita Elberse and associate professor Felix Oberholzer-Gee analyzed the distribution of revenues in the U.S....
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- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,...
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- 01 Mar 2008
- News
Innovation, Inc.
complementary producers, distribution channels, and consumers must often develop new capabilities, beliefs, and behaviors for the product to succeed, creating a challenge for the innovator.” Tripsas has developed a number of cases for the...
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- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
by focusing on bigger films that require a bigger commitment." Jeff Robinov believes in blockbusters and his strategy is to create more of them. The pharmaceutical and entertainment industries are similar. R&D costs in both are...
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- 11 Jul 2013
- News
The Good Writer
Studios’ film distribution division in Burbank. “A friend told me that people in Hollywood would think I was Einstein because I could work with spreadsheets,” he half jokes. “I’m one of the few writers who...
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Julia Hanna
- 29 Sep 2011
- Sharpening Your Skills
Sharpening Your Skills: Leveraging Intellectual Property
File-Sharing and Copyright Researchers Felix Oberholzer-Gee and Koleman Strumpf argue that file-sharing technology has not undermined the incentives of artists and entertainment companies to create, market, and distribute new works. Key...
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Re: Multiple Faculty
- 02 Dec 2019
- News
Supporting the School as a Student and Young Alumna
Serrena Iyer (MBA 2018) Working in the entertainment industry is a dream come true for Serrena Iyer, who after graduating from HBS landed at the aptly named DreamWorks Animation as senior manager of strategy and operations. It’s a passion that grew out of the many...
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- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
licenses properties from blockbuster films such as Star Wars and Harry Potter. “It's really easy for them to be nimble and meet demand” LEGO's ambition has at times exceeded its reach. By 2004, the company's overdiversification into theme...
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- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
films featuring BMWs. In the summer of 2001, the company recorded 9 million downloads. These 5 aspects show increasing levels of effective engagement in creating social meaning and identity, Deighton suggests, noting that the first 2...
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