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Show Results For
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All HBS Web
(137)
- News (15)
- Research (88)
- Multimedia (3)
- Faculty Publications (69)
- Career Coach
Anne Marie Checcone
right next step in their career. Anne Marie is a product leader at Facebook and has 15 years of experience in technology as a product and go-to-market leader. Anne Marie’s coaching expertise is based on personal experience navigating...
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- 01 Sep 2006
- News
Faculty Books
Transforming Your Go-to-Market Strategy by V. Kasturi Rangan with Marie Bell (HBS Press) Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. This...
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- 21 Mar 2022
- Blog Post
The Impact of Career Coaching | When Mission Meets Passion
starting a new venture can be distracting. Try to remain as focused as possible on honing your go-to-market strategy with the input of others. I’d recommend forming an advisory board as soon as you can. But...
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Marty Blue
Electric Vehicle’s battery health. Marty is a Senior Advisor at Boston Consulting Group where she is working with OEMs on their go-to-market strategies and she is an Entrepreneur-in-Residence at Harvard...
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- 23 Jul 2018
- Blog Post
Summer Snapshot: Interning at a Robotics Start-Up
a bit of everything. But at the same time, you get to have significant amount of ownership and control of your work and have significantly more impact on critical business decisions. So far, I have been working to build an effective View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear....
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- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
targets, but a tactical tool that’s rarely part of strategy formulation. Develop the best product, and let the sales department figure out the best way to get it to the customer, they think. And many sales leaders like it that way....
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by Michael Blanding
- Profile
Abena Nyantekyi-Owusu
a start-up” she says. “Eventually, I want to be a leader developing technology solutions that are good for Africa. I’d like to create go-to-market strategies – in education, fintech, agriculture, or health...
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- 26 Jan 2024
- Blog Post
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective
market map focus area, as long as it is aligned to Emerson’s mission and objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies build their View Details
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Nonprofit / Government
- Web
Field Course: Startup Operations - Course Catalog
Cross-functional communication from across and between the organization to external communication with customers, partners and investors - and role shifting as the organization scales. Startup Business Operations We will explore legal matters, budgets, contracts and...
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- 10 Aug 2020
- Blog Post
HBS Summer Fellows Focus on Racial Equity and Justice
summer and going forward. WHAT ARE YOU WORKING ON THIS SUMMER? Allie O'Shea (MBA 2021), Hack.Diversity: Hack.Diversity is focused on improving Black and Latinx representation in Boston's innovation economy. This summer, I am working on Hack.Diversity’s brand View Details
- 12 Mar 2019
- Blog Post
What I Learned in the Africa Rising Short Intensive Program
given African country is likely composed of numerous distinct urban and/or regional markets.” Winning in a given country requires serving these distinct markets, and each market is likely to need a tailored go-to-market strategy. The...
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- 07 Sep 2021
- News
September 2021 Alumni Books
entrepreneurs is Mary Kay Ash, a legend as a glass-ceiling breaker and a woman who built a very successful business with a go-to-market strategy of direct selling. Unlike Mary Kay Ash, however, not all...
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Margie Kelley
- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
producing, and music marketing learning from her brother’s expertise. Regarding setting the go-to-market strategy for her music, Mendoza took advantage of her experience leading projects. She said, “I...
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- 29 Jun 2022
- Blog Post
Harvard Business School Announces the 2022-2023 Blavatnik Fellows
2022-2023 Blavatnik Fellows are: Ilana Springer Borkenstein, RN (MBA 2022) is the co-founder and CEO of M7 Health, a technology company addressing the critical nursing shortage in the US. As a Blavatnik Fellow, Ilana will be focusing on M7 Health's product development...
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- 25 May 2015
- Blog Post
RapidSOS Wins the HBS New Venture Competition
this institution would shape and assist that goal and mission. Over my two years at HBS, I spent countless time with faculty and staff refining the technology and business model. Professors like Chet Huber, the former CEO of OnStar, helped us think about our View Details
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
discussing the hypotheses and potential responses. Communicate the "ideal client profile" and the implications. An ICP typically implies changes well beyond sales and marketing. The example in the article indicates how it led that venture to modify its...
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by Sean Silverthorne
- 29 Aug 2016
- Blog Post
First Year at HBS: A Foundation for Business
Whether this means creating a go-to-market strategy or performing capital budgeting, I am confident that I can make valuable contributions and deliver results. But even if you intend to go into a specific...
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- 22 Dec 2022
- Blog Post
Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest With Intention
stage. She is busy validating her go-to-market strategy and raising funds. She revealed that she does have “some angels committed and in the bank already!” But she is happy to connect with HBS alums...
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- 16 Nov 2020
- Blog Post
Flatiron School: Reflections from Summer 2020
their voter engagement strategy by developing a granular data-driven understanding of youth voter turnout. I loved putting my new skills to work for such a worthwhile cause! Joshua Rodriguez (MBA 2020): For our first project, we were...
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