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- Faculty Publications (59)
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- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
consumers had initially tried their product or service, earning their repeat business and their loyalty by creating trust between the product, the company, and the consumer. To me, that is the strategic essence of a great brand: For a...
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by Martha Lagace
- 01 Mar 2017
- News
A Summit Higher Than Everest
recently moved into its eight-story home on West 110th Street, the room already had an air of timelessness. The wood-paneled walls were lined with portraits of great American adventurers and the trophies they had brought back from the...
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- 01 Dec 2022
- News
December 2022 Alumni and Faculty Books and Podcasts
caregiving, and the hearts of caregivers. The Long Shot: The Inside Story of the Race to Vaccinate Britain By Kate E. Bingham (MBA 1991) and Tim Hames Oneworld Publications As chair of the UK’s task force charged with developing an...
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- 05 Oct 2010
- First Look
First Look: October 5, 2010
sent his brothers to open businesses in Great Britain and Russia, and the case explores the advantages and disadvantages of family business as a form of organization, as well as the challenges growing it...
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Sean Silverthorne
- 01 Dec 2012
- News
From Where We Stand
the UK. When I met with Ms. Jackson at the taping, I began by asking her about women's leadership. She responded, "Well, the first thing is that I am bitterly, bitterly disappointed that the first woman prime minister of Great View Details
- 01 Dec 2016
- News
Alumni Books of 2016
young British Muslims, frank interviews with intelligence and police officers, and frontline reports from across the Middle East to offer answers to one of the biggest challenges of our time. Dragons: 10 Entrepreneurs Who Built Britain by...
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- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
Change, and Making Good Things Happen By Zoe Chance (DBA 2011) Random House You were born influential. But then you were taught to suppress that power, follow the rules, wait your turn, not make waves. Yale professor Zoe Chance will show you how to rediscover the...
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- Web
Podcast - Managing the Future of Work
for college admissions and potentially even hiring in the United States, we’ll discuss the potential for apprenticeships to provide a diverse workforce in the future. Euan, welcome to our podcast and to our 200th episode. Euan Blair: View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
was in crisis—with bank suspensions running at near record levels. At the same time, the broader economy was sputtering, and U.S. gold reserves had come under severe pressure after Britain abandoned its gold standard in mid-September. As...
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Martha Lagace
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