Filter Results
:
(113)
Show Results For
- All HBS Web (113)
- Faculty Publications (16)
Show Results For
- All HBS Web (113)
- Faculty Publications (16)
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
change the identity meanings associated with their brands in general, especially for a brand that has a long history of narrative and storytelling and suddenly wants to shift...
View Details
- July 2022 (Revised January 2023)
- Case
Vicky Tsai and Tatcha: Confronting Stereotypes
By: Geoffrey Jones and Veronica Tong
Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully...
View Details
Keywords:
Cosmetics Industry;
Japan;
Startup;
Marketing;
Entrepreneurship;
Growth and Development;
Product Development;
Product Marketing;
Acquisition;
Identity;
Brands and Branding;
Ethnicity;
Gender;
Beauty and Cosmetics Industry;
United States
Jones, Geoffrey, and Veronica Tong. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Case 323-007, July 2022. (Revised January 2023.)
- 5 Sep 2013
- Conference Presentation
The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States
By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to...
View Details
Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
- 29 Jan 2013
- First Look
First Look: Jan. 29
different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm...
View Details
Keywords:
Sean Silverthorne
- Web
Placement - Doctoral
Healthcare Delivery Advisors: Robert S. Huckman, Guy David, and Ariel D. Stern 2018 Michaela Kerrissey Health Policy (Management), 2018 Placement: Harvard Chan School of Public Health Dissertation: Integrating across boundaries: Behaviors, View Details
- 14 Oct 2014
- First Look
First Look: October 14
firms. These findings remain robust when we address potential reverse causality by exploring the regional pattern and process of agglomeration. Publisher's link:...
View Details
Keywords:
Sean Silverthorne
- 11 Dec 2012
- First Look
First Look: Dec. 11
triggered by fault lines and coalitions. This review sets the stage for describing novel pathways through which identities and interests, when considered together, can affect team processes and outcomes....
View Details
Keywords:
Sean Silverthorne
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
define theirs, the authors have devised a tool called the corporate brand identity matrix. It guides teams through an examination of the nine components of corporate identity, which include mission, culture,...
View Details
Keywords:
Dina Gerdeman
- Web
Frequently Asked Questions | HBS Online
admission for all your participants, so they do not need to apply. How quickly can our participants start learning? The contracting process takes at least 2 – 4 weeks. Requests for non-standard terms or modifications will extend this...
View Details
- 18 Dec 2012
- First Look
First Look: December 18
relationships when it instead primarily encourages newcomers to express their personal identities. In a field experiment carried out in a large business process outsourcing company, we found that initial socialization focused on personal...
View Details
Keywords:
Carmen Nobel
- Web
California - Global
medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million in revenue in...
View Details
- Web
Human Behavior & Decision-Making - Faculty & Research
The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as meaningless. We suggest that it is precisely the lack of control over and access to the processes by which they arise that leads...
View Details
- Web
Named Fellowship Funds - Alumni
Turkey, Işik led several mergers and acquisitions projects throughout Europe and the United States as director of corporate development for Bertelsmann AG. She is the founder of Shaya Turkey, a multibrand retail operation that led the successful launch of more than 20...
View Details
- Web
Topics - HBS Working Knowledge
Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (9) Attitudes (16) Auctions (4) Balanced Scorecard (11) Banks and Banking (28) Behavioral Finance (7) Behavior (72) Bids and Bidding (1) Bonds (7) Borrowing and Debt (12) Boundaries (4)...
View Details
- 03 Aug 2010
- First Look
First Look: August 3
brand loyalty. We argue that UBBs are effective because consumers react positively when they see the underdog aspects of their own lives being reflected in branded products. Four studies demonstrate that the...
View Details
Keywords:
Martha Lagace
- 28 Apr 2009
- First Look
First Look: April 28, 2009
by-product produced is exactly the amount that can be produced using the entire waste stream). The operational synergy in the joint production process is manifested as one of two subsidies: the by-product is subsidized by the disposal...
View Details
Keywords:
Martha Lagace
- 05 Feb 2013
- First Look
First Look: Feb. 5
PublicationsIn Search of the Self at Work: Young Adults' Experiences of a Dual Identity Organization Authors:Anteby, Michel, and Amy Wrzesniewski Publication:Research in Sociology of Work Abstract Purpose: Multiple forces that shape the...
View Details
Keywords:
Sean Silverthorne
- 27 Aug 2013
- First Look
First Look: August 27
hypotheses and mixed support for our third: organizational infrastructure and identity significantly affect practice adoption, albeit in different ways, but only marginal support for leadership and elite organizational status. Our results...
View Details
Keywords:
Sean Silverthorne
- Web
Leadership - Faculty & Research
most awarded whiskey brand in America. By October 2023, Weaver announced the company’s plans to expand into cognac to support her vision of building the next major conglomerate for alcoholic beverages. However, she still heavily relied on...
View Details
- Web
Business & Environment - Faculty & Research
identity as a Costa Rican diplomat so she could approach the negotiations from a global perspective and meet each participating nation from their perspective. The negotiation process itself was not just the...
View Details